There are many techniques to bring traffic to your site, but here we have listed the 4 main ones. These should be a no-brainer, but some people don’t realise just how important these techniques can be. There are some things that are crucial to your business, and all of them are needed to put you on your audience’s radar. But how? Why? Well, we’re about to tell you! Don’t lose out on potential sales, instead ensure you invest in these key ways to boost website traffic.
A brilliant, low key way of bringing traffic to your website is blogging. It is a simple way to communicate with potential customers in a less formal way, that doesn’t give the impression that you’re trying to sell something – which can be off-putting. Instead, blogging gives you the ability to speak about your products or services in a non-advertising fashion. You can answer customer’s questions; engage with potential customers and build topic-specific relationships; and lastly, give tips, tricks and insider information to help build trust between you and potential consumers.
Having a blog section on your website is crucial; it will bring people to your site who are searching for “how to guides” or information about your business’s area of expertise. Then when you give them the information they need through blogging, time and time again, they will soon see your products as trustworthy and exactly what they need.
PPC (or similar)
By using some kind of Pay Per-Click service, you are able to put your website at the top of the search results page. Search engines like Google are any business’s best friend, because if you rank highly on Google, that means potential customers can actually find you. If your site appears on the third, fourth, or fifth page on the search results, then you’re probably not going to be getting much business at all. But with PPC, you can ensure that you appear at the top of relevant searches each time. By investing in keywords, you can ensure that the right people find you when searching for the appropriate things that mean something to your business. This is crucial because the right keywords, brings the right people and gets the right return on investment. This is how PPC can increase your website traffic. Simple!
Good Search Engine Optimisation tools will help to put your website near the top of the search results page through organic search. Organic Search optimisation should be at the top of most web developer’s to-do list. This means that your website is rife with the relevant keywords and topic-specific information, which will bring people to your site when using these search phrases. By creating content that features human-friendly information and keywords, your SEO will be rich in order to rank on Google as well as help customers find your wesbite.
This is a fantastic way to engage with potential customers, as well as let them know about any discounts or promotions that you may have on. You can use the relevant hashtags, follow suitable people or engage with relevant content in order to say “I’m here.” Ensuring that your customers are aware that you even exist is the first step to success – a crucial step at that. After that, you will reel in the relevant followers on various social networking sites like Facebook, Twitter and Instagram. These followers will trust you to provide certain information about their topic of interest, and then they are likely to convert into customers when they need something or something is on offer.
Social media is all about connecting with others socially, and this is exactly the same when it comes to social media marketing. It is important that you connect with your audience using this less formal method, to engage, find out what they want, and deliver – leading to website conversions and sales. Social media ads are a brilliant way to appear in front of the relevant people, too, thus leading to more conversions.
Ensure that you monitor all of these things. There is no point in just putting out content, or paying for a service without understanding what is and isn’t working. Website traffic analysis is imperative. Without analysing your website’s traffic, you are working blind and wasting time and money. It makes no sense, right? Instead, using certain tools you can ensure that you monitor social media impressions, site traffic, blog reads, and Google Analytics.
However, if you want all of this done right, then leave it to the professionals! This way, you can invest your time in what matters to you – the rest of your business. Good luck, and don’t forget to browse the rest of our site!