About Us

Our Story

Although we have been creating and executing successful digital marketing campaigns since 2008, our managing director Mark Hickman has been involved in websites and online marketing for over 15 years. Hailing from a background of website sales and maintenance, Mark decided to set up his own company specialising in SEO & PPC and hence SEM Consultants was born.

Humble Beginnings

As a new startup in 2008, we shared an office with another tech business and began to flourish quickly. In the space of two years, our small but close-knit team were ready to have their own office space.

Our First Office Space

2010 was the year when we finally had our own office space. In a small room space, our talented team focussed on their skills and started to see some impressive growth for all the clients under their remit.

Our collective expertise widened to more industry sectors than ever before and we helped our partners in both e-commerce and lead generation sectors. It was during this time that we added some key members of the team who are still with us today! It was here we achieved official Google Partner status, an accreditation we are still proud to hold today.

The First Rebrand

Having seen continued growth in the years from 2008 to 2012, we once again outgrew the cosy office space that we had. Luckily, we only moved 100 yards from our previous space to a more plush setting.

Our team swelled massively and we now have specialisms in Link Building, Content Generation, Search Ads and Shopping Ads to name a few. The added expertise in our family enabled us to achieve a Premier Google Partner status as well as becoming an accredited agency in the Bing Partners platform.

During this time we oversaw our first ever re-brand. Aligning our brand to that of the current design trends at the time ensured our “freshness” was preserved.

Our Team is Our Strength

Appreciating that growth comes at a price, the executive team decided to put our valued team first and relocate once again – this time at a location that ticked many boxes for our team. Close to shops, bars & restaurants, our new office location allows our team members to have a more relaxing and leisurely surrounding to do what they do best, create and execute the very best digital marketing campaigns.

Now, appreciating that there are many facets to digital marketing, we decided to add more specialisms to our repertoire.

  • Web Development & Design
  • Social Media

By adding these services to our arsenal we have many different digital marketing specialities covered under one roof!

The Future – A New Dawn

In 2020 senior members of the management team, Bhupinder Bhogal & Mike Woodcock joined the board having steered SEM in a new direction. Steering the way for our SEM Consultants to become the industry-leading digital marketing agency it is today.

“We went back to basics and put some thought into our core values and identified our five core values being proactive, passionate, caring, trusted and taking ownership. These five core values, in turn, became our new mission statement which emphasised our values over the last decade”

By being proactive and passionate we deliver the most caring and trusted service by taking ownership of our client’s campaigns

As a result of our new mission statement, we welcome you to re-brand number two! With a clear motto that underpins the above mission statement. Our focus is solely on you, our most valued partners, without whom we wouldn’t be where we are today. Together with your help, we can help you grow into leaders in your industry.

Meet the team

Real people creating real results. Our Birmingham Digital Marketing Specialists.

Mark Hickman
Mark Hickman
Managing Director
Mike Woodcock
Mike Woodcock
General Manager
Bhupinder Bhogal
Bhupinder Bhogal
Technical Manager
Natalie Brooks
Natalie Brooks
SEO Manager
Jordan Bateman
Jordan Bateman
Link Building & Social Media Specialist
Laura Sargeant
Laura Sargeant
SEO Content Writer
Jason Lewis
Jason Lewis
Senior Pay Per Click Account Manager
Simon Bennett
Simon Bennett
Pay Per Click Account Manager
Mohammad Rehman
Mohammad Rehman
Pay Per Click Account Manager
Aman Dhaliwal
Aman Dhaliwal
PPC Executive

What we can do for you

  • As an experienced digital services agency, we acknowledge that every client and their business needs are completely different. To accommodate this, we have fully adaptable teams that can pinpoint the best course of action and work to achieve and surpass each client’s individual business goals.
  • We build tailor-made marketing strategies, through which we can generate a specialised digital consultancy plan to cater to your business needs.
  • Our Birmingham digital marketing specialists forensically research your product or service to ensure that we are targeting the most profitable keywords and phrases.
  • Target your PPC marketing campaign to specific geographic regions, so you don’t waste money advertising your product or service in areas that you don’t cover.
  • Adjust keyword bids accordingly based on the device that is being used, as many people will search differently on smartphones as opposed to tablets and desktops.
  • Analyse the best time of day to maximise exposure and minimise your wasted spend by using dayparting and advanced script level bid adjustments.

Our process is simple

Transparency is imperative to SEM Consultants’ ethos.

Your accounts are set up in your name and using an email address and contact details provided by you. A dedicated account manager will always manage your digital marketing campaign, whether you require PPC services, web design services or SEO content writing services, who will always be will to help whenever you require.

We appreciate and emphasise the importance of client relationships at SEM Consultants. Therefore, we always encourage frequent communication between our outgoing account managers and you, our client. Our Birmingham-based digital marketing account managers keep you informed of the latest ongoings with your marketing campaign, just as we encourage clients to ask questions or call for a chat.

Through customer rapport, being involved with your marketing strategy and informing us of changes in your business objective, we can produce the most formidable 360 digital marketing campaign.

As well as ongoing support, SEM generates a detailed monthly report for every client. We highlight the monthly spend, targeted keywords, the number of conversions, overall revenue, campaign reach and the frequency of their ads in simple terms to help you monitor your digital marketing success.

You are never left in the dark when you work with the masters at SEM Consultants.

They are a thorough team who don’t leave any stone unturned. They know how to reach people with social media marketing and it all starts with understanding your needs and goals. They worked well to determine a strategy for us and before we knew it, our social media was booming which increased our reputation and business.

Angela, Social Media Client