Packed full of prime marketing dates such as Halloween and Black Friday, Autumn is the perfect time to ramp up your digital marketing efforts. Whilst the current pandemic and an uncertain summer may have seen your marketing efforts slump, an autumn digital marketing strategy is now even more important than ever to get your goals back on track. We’ve put together some key autumn digital marketing dates for 2021 to keep your autumn 2021 marketing efforts flying ahead.
Why is a Seasonal Marketing Calendar Important?
When it comes to making the most of your digital marketing efforts, capitalising on seasonal events that might be celebrated or observed by your target audience can be a great way to make your marketing topical and connect with your target audience on a more personal level. Planning your digital marketing strategy in advance can also allow you to plan ahead for potentially quieter times or national events that may disrupt your marketing or sales efforts.
Our key Autumn marketing dates highlight all of the most important dates in the upcoming season so you can have some fun targeting your digital marketing content using events that will strike a chord with those engaging with your content.
Key Marketing Dates for October
The Autumnal season kicks off with Black History Month in October, a time to consider how your company has helped support BMEs and celebrate and spark conversations about black history, heritage and culture. One of the biggest events of October 2021 will undoubtedly be Halloween with plenty of scope to have some fun with your marketing to create spooktastic content.
Fri 01 Oct: World Vegetarian Day
Sun 10 Oct: World Mental Health Day
Sun 31 Oct: Halloween
Key Marketing Dates for November
Remember remember, the fifth of November. Bonfire night is just around the corner as November kicks off with chilly mornings and the buildup to the festive season. Diwali offers the chance to light up your online marketing whilst the unmissable Black Friday and Cyber Monday can be the biggest sales of the year for some retailers.
Thur 04 Nov: Diwali
Fri 05 Nov: Bonfire Night
Thur 11 Nov: Remembrance Day
Sun 14 Nov: Remembrance Sunday
Fri 26 Nov: Black Friday
Sun 28 Nov: Hannukah
Mon 29 Nov: Cyber Monday
Key Marketing Dates for December
Christmas is fast approaching as the month of Christmas shopping kicks off and customers head to the shops to purchase last-minute gifts for the holiday season. December is a key time for digital marketers with shopping on the mind for many and the peak season for some industries.
Sat 04 Dec: Small Business Saturday
Tue 14 Dec: Christmas Jumper Day
Tue 21 Dec: Winter Solstice
Fri 24 Dec: Christmas Eve
Sat 25 Dec: Christmas Day
Sun 26 Dec: Boxing Day
Fri 31 Dec: New Year’s Eve
Spring 2021 Digital Marketing Calendar Free Download
Looking for a full Autumn 2021 marketing calendar with all season’s key dates? Click the link below for a PDF marketing calendar with all of the above dates and more or download by month. For more help building your digital marketing strategy, get in touch with our team of digital marketing professionals now.