Trusted by
Countless Brands
Your Birmingham Microsoft Ads certified agency
Performance based Microsoft PPC management
Read Our Reviews
Our results speak for themselves, but so do these reviews from happy clients we’ve helped.
SEM have been looking after our SEO & PPC accounts for a numbers of years now. There professionalism and attention to detail has been second to none throughout and we’ve noticed our rankings, traffic and conversions have all increased because of the work they’ve done in the background, the results speak for themselves!
Ben Greenway
SEM Consultants has been a fantastic partner for Quintadena. Their professionalism, depth of knowledge, and supportive approach have made the process of developing a modern, effective website straightforward. They’ve also improved our social presence, ensuring we look great online and connect more effectively with our audience.
We’re very pleased with their work and would highly recommend their services.
Trish Hodgetts
SEM and Bobby Bhogal in particular have helped our company massively with SEO and Google Adwords over the last 6 years. Our Online sales have grown over £1,200,000 due to the proper implementation of Google Shopping campaigns and it enabled our business to grow.
Brian Cormell
I have been working with SEM for the last few years, brilliant team that really take the time to get to know you and your business before offering solutions. No job too big or too small, and always there to assist me whatever the problem. Overall Excellent service provided by SEM Consultants. Would highly recommend
Aaron Osborne
Samantha Pearce
Microsoft Ads campaign management
- Create optimally themed ad groups for PPC campaigns
- Set up conversion tracking & Microsoft Ads reporting
- Consistently research and build upon negative keyword list
- Use the most precise keywords for your products or service
- Trial various ads to improve key metrics
- Manage keyword bids for target metrics
- Work with you to improve conversion rates
- Assist with optimising your keyword landing pages
- Improve your quality scores
- Consistently help drive sales or enquiries from your website
- Give you direct access to your Microsoft Pay Per Click account manager
Case Studies
Find out more about how we’ve helped previous and current clients out-perform their competitors through our case studies.
Quintadena
Welcome Estates
Brighton Pride
Badges Plus
Our Microsoft Ads Services
Microsoft Remarketing gives you that second, third or maybe even fourth chance to secure that conversion. Microsoft Remarketing is a smart advertising strategy that holds more power and influence than you may realise. As Birmingham Microsoft Remarketing specialists, we know the most effective ways to target your Bing Ads to launch them back onto the computer, mobile or tablet screens of users that have previously viewed your website. Your remarketed Microsoft Ad could display almost anywhere, from an advertisement on a YouTube video, within a news article, on social media networks or even on a music streaming website that the user is browsing. Microsoft Ads Remarketing allows users to soak up your brand information once more, and whether they are doing so consciously or subconsciously, this is great for your business as the potential buyer is more likely to return to your website for your product or service instead of your competitors. In doing this, you will gain more website interaction and increase the chances of an additional conversion. If you are looking for Microsoft Remarketing in Birmingham, please don’t hesitate to contact SEM Consultants today!
Microsoft Product Ads are an aesthetically interesting and engaging method of showcasing your product range to potential customers, in advertisement format. Modern day internet shoppers are drawn to photographs of products, rather than relying on deceiving or inaccurate text descriptions that could leave the shopper with a product they are dissatisfied with. Customers are more likely to purchase online when they can see what they are buying, although a text description is still useful, of course. SEM Consultants has a team of Microsoft Ads experts, ready and waiting to put a creative spin on product titles and descriptions that can often be quite drab. We like to curate interesting text to accompany the visuals to really propel you ahead of the competition. We have been running Microsoft Product Ads in Birmingham for some years now, so you can trust that our seasoned and knowledgeable account managers have the skill and technical know-how to nail the perfect Microsoft Product Ad as part of your wider Microsoft Ads marketing campaign.
Microsoft recently became more generous with the character allowance for text ads so before long, Microsoft ‘Expanded’ Text Ads will be the norm, all the more characters for us to be creative with! Microsoft Expanded Text Ads consist of an ad title, ad text and URL and our account managers consistently work to ensure ad copy is enticing and fresh each and every time. We only use key information to ensure we preserve those precious characters. Microsoft Expanded Text Ads have recently been modified to align with today’s society, so they are now fully optimised for viewing on mobile devices. This means that with our original ad content and clever account management, we can place your Microsoft Bing Ads in the hands of potential customers whether they are on a mobile, tablet or computer; widening your scope. Through broadening your audience reach, you will have more ad interactions, additional website views and increased conversion rates and conversions. At SEM, we provide specialist Microsoft Ads Management in Birmingham with teams of Microsoft-certified account managers handling and monitoring your campaigns at all times. Contact us today to see how we can utilise our knowledge and experience to create or enhance your Microsoft Expanded Text Ads campaigns.
Microsoft Ads FAQs
Google Ads works by showing ads to customers who are looking for your services or products online. Whether that be on mobile devices, desktop, tablets and tv screens.
Google Ads helps to drive highly relevent traffic to your website and encourage potential customers to take action. That action could be increasing online sales, driving phone calls or generating leads.
Depending on your objectives, there a few different campaign formats you can use to help increase traffic to your website.
The expert PPC team at SEM can help you to decide on the best Google Ads campaign for your business.
When we set up your Google Ads account, we’ll discuss the types of Google Ads in the format that best suits your business goals. Many of our clients use text ads that appear in Google search results and shopping ads that appear as product listings on Google. We also utilise Performance Max Campaigns that allow us to access all ad spaces from a single campaign. This means your ads can be displayed across all Google channels. This a great option that allows clients with smaller budgets to get the most out of their ad spend.
The nature of your campaign and your objectives will determine which type of Google ad format is best for your business. The types of Google Ad campaign include:
- Search campaigns
- Display campaigns
- Shopping campaigns
- Video campaigns
- Discovery campaigns
- Performance max campaigns.
With Google Ads, you have the freedom to determine the maximum price you pay for a click on your ad. This is done by setting a max CPC (cost-per-click) when using a manual bidding strategy. This kind of bidding strategy gives you more control of how much you pay for a click.
Google Ads gives you the flexibility to pause or stop ads/ campaigns whenever you like and you can set a marketing budget that will suit you. There is also the option to use Google’s automated smart bidding strategies. With this strategy, Google will automatically set bids for each individual auction and users can benefit by saving time. It also allows the AI to help deliver a better performance.
A small Google Ad budget can still be worthwhile since there is no minimum requirement for the amount you spend. Small businesses often have smaller budgets than large-scale businesses but a small budget can allow you to compete with businesses with similar budgets.
To start with, a small budget will help us to gather data about the type of campaigns that work best for your business but bear in mind that an increased budget is likely to deliver better results like more clicks and business calls. A bigger budget also allows you to compete on a grander scale.
Using the Google advertising platform has a host of benefits for small businesses. As well as being able to set a flexible budget, you’re able to turn your ad campaigns on and off at your discretion to suit the needs of your business. This is because when you set up your Google Ad account you’re not tied to a contract. Here are some other benefits of using Google Ads:
- You can use keywords relevent to you services & products to show ads to potential customers.
- You can use negative keywords to filter out search terms which are irrelevant or not suitable to your services or products. This helps to reduce wasted spend.
- You can target customers by their location.
- You can use demographic targeting to help target the right customer for you (age, gender, income).
- You can set an ad schedule to run your ads on specific days or a specific time of day.
- You can control which devices your ads show on (desktop, mobile, tablet & tv).
- You can use audiences to target customers by their interests, intent & demographics.
- The success of your Google Ads campaign can be tracked and with each interaction, you‘ll know what type of action took place, i.e calls, clicks or forms completed.
- Google has a massive amount of reach with over a billion searches taking place every day. Google Ads allow you to be seen by searchers across the globe.
- You can see the results very quickly with paid search. This allows you to know where to focus your investment to maximise your advertising efforts.
Latest News
Read the latest from the SEM Consultants blog including industry news and digital marketing tips and tricks.