SEM Consultants BLOG

If your website visitors have seen a slump recently, or if you have a brand new website you want to help take off, digital tools are a fantastic way to increase website traffic and get more people viewing your page and using your services. Here are some of our favourite ways to get traffic to your website and how best to use them. (more…)
When it comes to website optimisation, one of the most important elements is your website speed. A poor site speed can see your customers leave your website immediately and put off new customers who could have been potentially willing to convert on your website. The longer visitors have to wait for your page to load, the less likely they are to convert, even milliseconds have been shown to reduce conversions. Improving your website page speed not only improves the experience...Read More>
Whilst 2020 has been a truly unusual year, one thing we can count on is the festive shopping season arriving once again. Black Friday sales have seen a meteoric rise in popularity in recent years with the likes of Amazon launching wide-spread digital marketing campaigns to push their Black Friday deals with success. With the approach of Christmas, the right Black Friday campaign could see your sales figures boom as the world turns to online shopping during the lockdown. But...Read More>
If you are new to the world of online marketing and have just got to grips with how your customers are finding your website, you may have discovered the terms paid traffic and organic traffic. But what do these two terms mean? And how do they affect how you conduct online marketing or how a digital marketing agency conducts your digital marketing on your behalf? Read on for our quick guide on what the difference is between paid and organic...Read More>
As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic way to attract new customers and improve conversion rates of people searching for your products. Whether now is peak season for your company or you...Read More>
The online world is rich with opportunities for large and small businesses alike. Whilst navigating its ample waters for the first time may seem daunting, digital marketing is one of the best ways to spread word of your small business and connect with new customers as well as maintaining likes with your already existing customers. If you are looking at getting started with digital marketing as a small business for the first time, here is our whistle-stop guide to what...Read More>
If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of users”. But what does this mean? And how does this change the way your business conducts its online marketing? Read on for our guide to...Read More>
If you are making your first step as a business into the online world, social media marketing is a fantastic place to start. With a large portion of the world’s population spending their time glued to their phones, social media allows you to interact with your audience on a personal level and create an online community based around your product. Done well, social media marketing can help your business flourish online and boost brand visibility massively. If you are getting...Read More>
The past few months have been a challenging time for many of us. Businesses and individuals have had to completely change how they go about their day-to-day lives, adapting how they shop, how they live and how they conduct business. Many businesses have had to temporarily close in order to follow government guidance and keep their staff safe and may now be thinking of ways to give their business a new lease of life in the post-lockdown age. If you...Read More>
Few world events have had such an effect on the way businesses and society is run as the recent pandemic. Whilst families have stayed home to stay safe, businesses have pulled back their offline marketing efforts and many have reduced the amount of in-person services available to protect their customers and staff.  Whilst in-person sales have taken a hit, online marketing and digital sales have skyrocketed with a passive audience at home ready and waiting to take advantage of the...Read More>
If you are reading this, then the chances are that you have already found out that the Google Ads platform is a key part of any modern marketing strategy. We mentioned previously why now if the perfect time to shore up your digital marketing strategies so with this blog we will be going into more depth about how to audit a Google Ads account and why an AdWords audit is important for your ongoing marketing and business.   (more…)
You've built up your online business empire, put time and effort into optimising for SEO, found the perfect PPC combinations and suddenly, that nation goes on lockdown. Whilst it may be tempting to freeze your online campaigns and scale back your digital marketing efforts, we're here to tell you how continuing with digital during the epidemic could be the best option for your business. For those of you just starting your digital marketing journey, here is how digital marketing can...Read More>
As COVID-19 takes hold of the nation, many businesses small and large have been moving to a remote working from home model to help with social distancing. But working from home shouldn't mean that your website rankings and SEO efforts suffer. If you are one of the many newly-remote workers keen on optimising your business online, here is a list of basic SEO checks and improvements you can do from the comfort of your own home. (more…)
Digital Marketing is a vast and varied field. We know that there are multiple nuances to the Digital Marketing sphere, from Social Media Marketing to Pay Per Click, Content Marketing to Search Engine Optimisation and everything in between. If you are taking the first dip into the world of Digital Marketing or have been in the industry for years, there are some key marketing terms you should know. We've rounded up some of the most important in our A-Z of...Read More>
Creating a marketing calendar is key to making your digital marketing strategy a success. Planning out a year’s worth of campaign activities gives you a kick-start on your marketing efforts and lets you plan ahead for key dates that might affect your digital marketing. If 2020 is the year you want to kickstart your marketing plans, why not download our ultimate 2020 marketing calendar. Packed full of key dates in the online marketing calendar, you'll be in the know and...Read More>
Like it or not, Google’s smart bidding feature is here to stay. Having dabbled with the smart bidding feature with my fair amount of successes and failures, I had the pleasure of being invited to Google’s Automation Summit in October 2019. So, I'm not going to bore you with all the details of smart bidding, how each one works and best practices for implementing. (that is maybe for another post with some real-world examples - nice idea!) Instead, I'm sharing...Read More>
With digital and social platforms dominating the world of business, many companies are entirely overlooking phone calls as part of their broader marketing mix.  In reality, phone calls are generally more valuable conversions than KPI's such as a social media share or like which can be completed so flippantly. A phone call takes more thought, more effort, and therefore the caller is generally more enthusiastic and serious than the serial social liker.  This theory doesn't denounce digital in any way;...Read More>
Making sure your business is secure is very important, and therefore password strength and security is very important. If you are someone who uses the same passwords for everything then you immediately put yourself at risk. All it takes is for you to use that password on one website that maybe doesn't have great security, or even worse isn't a legit website. From this cyber criminals will take your password and try it on everything that might have important details...Read More>
  One key trick that businesses can sometimes miss in the world of Search Engine Optimisation is the power that reviews yield. For example, if you googled 'mechanic in Sandwell', then the top businesses listed would all have their google review rating included, and obviously, Google favours businesses who use their services. Moz even states that reviews count for 8.4% of Google’s ranking factors, which may sound small but it’s such an easy chunk to gain. The first step to...Read More>
If you have a website, blog or even a social media platform that you run for business, it is likely that you will be aware of ‘website conversions.’ For website novices who aren’t so familiar, a website conversion happens when a visitor to your website completes a specified action, this could be an action as minor as signing up to your newsletter or as significant as purchasing your product or service. In today’s competitive markets, even the smallest of website...Read More>
Imagine being a market trader selling scarves, and being at a market where everyone is selling scarves and scarf related products. Not only that, but it includes everyone in the world that's selling scarves and scarf related products, now that's what it's like on a search engine. The stalls that will sell the most are probably the ones that attract the most attention and have the best footfall, and that's what SEO is all about. Here we have a quick...Read More>
The Inclusive Leadership Pledge has been set up by the West Midlands Combined Authority (WMCA) to rebalance boardrooms. This means inclusive growth with women, people from Black Asian and Minority Ethnic (BAME) backgrounds, people with disabilities, and those from the LGBT community. By involving your business in this, you are showing your interest in social action. You can also join the list of companies already signed up, this proves that you are keeping up with competition and taking affirmative action...Read More>
At current, it is estimated that around 25% of Black Country residents don't use the internet regularly, or have never used the internet, which is one of the highest rates in England and Wales. However, efforts from councils and education establishments are looking for all that to change. Just down the road is Leamington Spa, now colloquially called 'Silicon Spa' due to it's rise in the media and gaming industry. Taking inspiration from them, the Black Country is now looking...Read More>
Digital Passport is a scheme aimed at Black Country businesses to help them adapt to the online world. If you are small or medium sized enterprise (SME), then you are eligible for this scheme. An SME is categorised as a business with less than 250 people, been operating for more than one year, and has a turnover of less than €50 million. The project will conduct a digital skills assessment to identify the key issues facing your business. Following this...Read More>
We all know that one of the difficulties of a new business is getting consumers to see your name. Obviously, search engine optimisation (SEO) is one way to do this, but how exactly does that work. Here we look into one way to boost your online ranking by CBD content campaigns. Working with a campaign means that you arrive on search engines not only when people search for your business, but when people are interested in a campaign you can...Read More>
As specialists in all thing search related, we are exposed to a range of industries. Within the health and wellbeing ecosystem, there is a fast-growing sector around cannabis by-products for health or medical needs. From Cannabidiol (CBD) oils, to foods infused with CBD, the consumer demands for these products will be high for decades to come. In recent times SEM Consultants’ clients in these industries have been sharing their thoughts and needs with us. They are weighing the pro’s and...Read More>
With 2019 set to be the year for a lot of social,  political and economic change, it is time to think about whether your online cannabis business is prepared for 2019 & beyond. There are some exciting changes ahead in the world of cannabis products in the UK and it is important for your business to be ready to embrace these changes. New legislation means that you can look forward to some pretty exciting changes over the coming year. This...Read More>
A new WordPress plugin has been introduced by Google that will pull insights from Google tools to a user's WordPress Admin panel. A plethora of Analytics plugins have been available for the web-building platform for quite some time. However, this is the first of its kind that has been created by Google themselves. Named 'Site Kit by Google,' the first edition of the plugin will extract insights from Google Analytics, Search Console, AdSense and PageSpeed Insights, and display them in...Read More>
National Holidays and Observance Days are incredibly influential on the spending habits of consumers the world over. Easter approaching? Buy an Easter egg! Here comes Christmas; let's go crazy on Christmas presents. Oh and don't forget Valentine's Day, must buy some chocolates and flowers. International Holidays, National Celebrations or even significant sporting and music events can generate millions of pounds for retailers, transport companies, hospitality industry plus many most industries, so it is worth really worth altering your marketing strategy...Read More>
Picture this; your business spends thousands on cutting-edge modern design, a sci-fi platform with all the bells, whistles and widgets and your management team are excited about the modern masterpiece that is your new company website. It’s light years ahead of the competition in terms of technology and at the pinnacle of modern website design and the expectations of the website are clear; to dominate the industry and be the “go-to” company for your products or services. Launch day comes...Read More>
Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The Google Ad Preview and Diagnostic tool is pivotal for the regulation and management of a fruitful AdWords campaign. Ad preview allows you to readily see...Read More>
Google first announced their mobile first index initiation back in 2016 and issued a detailed plan of how they intended to make future algorithms index pages using the mobile version of a website and its content. The mobile first approach was the next logical step in Google’s consistent advancement, due to the vast number of internet users who now browse the web primarily using their mobile phone or a tablet at home and on-the-go. Studies in 2017 found that 63%...Read More>
Why should your business have a blog? How do you run a blog for your business? And what’s the difference between a standard blog and an SEO blog? Fear not, all your questions will be answered, as we take you through the dos and don’ts of blogging for business... Do: have faith in the ‘bloggability’ of your business. (Don’t miss out on the many benefits of a business blog!) So many times we know of businesses going without a blog...Read More>
As we know, with each and every Instagram update comes a brand new social media feature for us to get excited about. And the latest is a big one! Introducing IGTV, or Instagram TV: a service, available either through the IGTV app or Instagram itself, that allows you to upload and view videos in vertical mode. This is great news for many people as it combines a couple of things that we all love: watching videos and content that’s optimised...Read More>
Unlike the flat-pack furniture you can pick up in Ikea, marketing campaigns never take a one-size-fits-all approach. Every individual company has unique aims, objectives and outcomes that they would like to achieve from their marketing campaign, and so campaigns need uniquely crafting, tweaking and moulding to achieve success. To create an award-winning, goal-smashing, money-making marketing campaign, you can use a specialised marketing agency, an in-house marketing team, or if you see fit – why not use a combination of the...Read More>
There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media inclusion can also have a big impact on best seo efforts. SEM Consultants have compiled a fool proof checklist guaranteed to make your SEO campaign...Read More>
Any successful business will have a successful website at its foundations. In this day and age, you can’t skip out on good website hosting services for this very reason. How are you to have a successful, profitable online presence, if you have a poor website that suffers downtime? It’s a no-brainer. There are plenty of ways that you can gain good web hosting, but why should you bother? Here are the reasons why you should invest in good web hosting...Read More>
When browsing Google Analytics, you may have noticed a little statistic called ‘bounce rate’. Perhaps you’ve been thinking about some of these common questions: What does bounce rate actually mean? Why is it important? Do I need to reduce my bounce rate? If so, how do I do it? Luckily for you, we are here to share with you our expertise, hopefully answering all of your bounce rate related questions along the way…. What is bounce rate? When someone lands...Read More>
Thanks to consistent Instagram updates, ways to use Instagram for business are ever evolving – there is always a new Instagram business idea to put your brand on the social media map. We've already talked generally on the blog about utilising Instagram for business, but there's a mistake many businesses are still making, and its to do with Instagram stories and story highlights. Many brands consider their Instagram story as a place to publish any random content that isn’t quite...Read More>
Is a competitor bidding on your brand name or brand terms in paid search? This can be a very frustrating situation to find yourself in, especially since Google (unfortunately) does allow paid search bidding on a competitor’s brand terms, effectively permitting them to take away a large chunk of your search traffic. But don’t worry, all hope isn’t lost as there are plenty of things you can do. In order of suggestion, let’s look at the best ways to deal...Read More>
Whether you like it or not, understanding the importance of SEO (Search Engine Optimisation) is the key to ranking success when content writing, or creating any other web content. Tackling SEO marketing can seem scary at first, especially when you find out that Google considers around 200 factors to rank a site! But don’t worry – not all these factors are as important as one another. To make things easier, we’ve narrowed down all the information for you, gathering the...Read More>
It is no secret that Google overshadows Bing as far as search engines go. Everyone has heard of and uses Google, right? No one uses Bing! Wrong. Bing is becoming increasingly more popular and we as search engine marketing experts would like to share with you a few reasons why Bing Ads are a good investment on your part, alongside your Google Ads. Less competition When using PPC campaigns, many people will naturally use Google, that means that less people...Read More>
In December, it was announced by Google that the length of a snippet had increased, to allow for more descriptive and informative snippet text. For those who are wondering, a snippet is the short description that appears below a URL in an organic search result. The purpose of a snippet is to provide the user with a brief description of the contents of the page, allowing the user to select the most relevant page to their query. Snippets are deemed...Read More>
Why Switch AdWords Search Attribution? Most AdWords Campaigns measure by “last-click”, this means they give all the credit for a conversion to the last-clicked ad and the matching keyword. However, this ignores the other clicks that customers may have made along their way. We know that this isn’t the most effective way of measuring your ad clicks. This is why you need to switch your Google AdWords Search Attribution Model. AdWords Attribution helps to assign an importance to each point within...Read More>
When businesses, bloggers and organisations approach a web design company, they often think that communicating their point, projecting a sales pitch and the aesthetics of the website design are the fundamental factors of web success. Whilst each of hold a significance in the web design process, does any of this matter if users aren’t landing on your website to begin with? Search engine optimisation, SEO, is more important than ever in todays saturated internet. A credible SEO strategy is there...Read More>
  The majority of people are using mobile phones for everything these days, even to conduct business. This means you need to ensure that your website is optimised for mobile users – otherwise you will lose a large amount of your audience. The best way to get the most out of your mobile site is to consider the following. Speed You will need your mobile site to be fast, otherwise people will lose interest. In order to get the best...Read More>
  Marketing your business on Instagram is a great idea, but how do you do it? Why should you do it? Well, Instagram's over 700 million users answers that question. It should be a part of every business's social media marketing strategy to use Instagram to the fullest. If you want to reach a massive audience of people, that is. Here, we have composed a guide to getting the most out of Instagram and optimising your efforts for a successful...Read More>
Blogging is one of the most effective and modernised ways to drive traffic to your website, regardless of the nature of your business and website. Blogging works not only because it aids your SEO marketing campaign, but also because a company written and unique blog will help to humanise your brand, allowing consumers to relate. Blogging half-heartedly will likely prove to be ineffective and essentially a waste of company time. For the most significant impact, your blog writing must be...Read More>
2017 was a big year for social media. Instagram dominated over the big guns, including Facebook and Snapchat, 'Salt Bae' taught us all a lesson in the art of going viral, and of course… THAT Beyoncé pregnancy announcement that broke the internet. Brands the world over utilise social media platforms as a powerful marketing tool due to the sheer global reach the platforms attain. But, falling behind in an ever-changing industry is easy. Here are FIVE social media trends you...Read More>
  Considering making website changes that will have a lasting affect on your engagement can be daunting. However, there are a number of small web errors that you can fix in no time that will have a big impact on your conversions. These small things can go a long way in bringing in users and sales, so what are you waiting for? Fix these small web errors today with help from SEM Consultants. Images Large images will contribute to slow...Read More>
Duplicate content is what it says on the tin. If your website features content that is identical or substantially similar to other content at more than one URL, regardless of whether this is within one domain or across multiple, this is classified as duplicate content. More often than not, duplicate website content is not disingenuous and the website owner may not even realise that questionable content is present on their website and if they do, they might not be aware...Read More>
  By now, most businesses will be aware of search engine marketing (SEM). In case you’re new to the marketing world, we’ll explain. Search engine marketing involves marketing your business with a focus on ranking on search engines (Google, Bing, Yahoo etc.). In this day and age, most people are online, and therefore your business must be, too. It isn’t enough to have a really good website and maybe a Facebook Business Page, though, instead you need to consistently optimise...Read More>
  There are quite a lot of mistakes that businesses make on a regular basis when it comes to online marketing. However, these are all avoidable. We at SEM Consultants have devised a list of marketing mistakes that you can avoid in order to help your business do better and thrive. With our help, you can be getting a better ROI with every move you make. So, what marketing mistakes are you making… Overloading your readers Sometimes we worry so...Read More>
  By now, everyone will have heard of Twitter – but did you know that it can be an excellent online marketing tool? Frequently using Twitter as a whole can take your business much further, and help to put your content in front of the right people. Your target audience can stroll through their Twitter feed, see your content, and engage with you and build a trust. This can then lead to a conversion and their custom. So, what does...Read More>
  If you are selling products on your site, then it will really help your conversions to ensure your products are optimised for Google shopping in your Google AdWords or Google Merchant Centre. Google shopping is dedicated to products related to a specific search term. For example, if you type in “black coat” on Google, a number of related products will appear at the top of the search results page that are listed in Google shopping. Google shopping is powered...Read More>
There are a lot of people who think that the most important thing about content marketing is simply putting out content regularly – and sometimes at the expense of quality. This is a big mistake and there are many more that people are making without even realising it. Don’t fear, though, because we at SEM Consultants want to help you do better and take your content further, so here is a list of content mistakes to avoid. Poor grammar and...Read More>
Do you think you are optimising your use of social media, website creation, and web content updates? Do you feel like your content is up to scratch and doing its job in bringing in website traffic? Well, how can you really know for sure? Without checking over the analytics of your site, you can’t truly know whether your content is working or not. With the use of Google Analytics, you can find a wealth of information to help you better...Read More>
  If you have a Facebook Page that is inactive, and has been for some time, but you wish to retrieve it, we at SEM Consultants can help. With a Facebook Business Page, you can reach your audience in the appropriate space, knowing that those who see the content are people who are actually interested and likely to convert into customers. However, some people make Facebook pages and leave them dormant. And Facebook doesn’t like this! If you finally want...Read More>
Is your business suffering some dry-spells in regards to website traffic or online sales? Do you get frustrated because your competitors seem to be getting all your customers, whilst you continue to go unnoticed? Well, if so, you have probably come across the giant that is Google AdWords. Google AdWords helps a business to appear at the top of Google’s search results page when a certain keyword or phrase is searched for. This means that you are right where you...Read More>
  Words are great; we use them everyday to express ourselves. In this modern age, however, you are able to convey a message with a lot more than just words or text online. From emojis and memes to videos and infographics, there is a multitude of ways to express ourselves, and they often work a lot better than written text. Moving with the times is even more important if you are a business. Good online marketing means you need to...Read More>
4th December 2017

How to Advertise on Facebook

  Facebook is such a giant that there isn’t a person out there who hasn’t heard of it. Better yet, most of us have (or have had) a Facebook account. For this very reason, it is in your best interest to utilise Facebook marketing to your advantage. It will be a means of reaching millions of people with your business. Facebook’s algorithm will help the right people to find you, and using its tools, you can manipulate your posts or...Read More>
Page speed is becoming an increasingly important factor that ought to be taken into consideration during the process of any website build, no matter how big or small the website may be. Page speed is the length of time it takes for a specific web page to fully load and it can be affected by a vast number of matters, such as hosting, website design or the coding, to name a few. But you have already managed to get the...Read More>
  Some website owners are hit with Google Penalties without even knowing it. Others know that it has happened, but feel powerless against it. Well, we’re here to say that you are not powerless. With help from SEM Consultants, you can remove the Google Penalty and get on with making money and reeling in website traffic. But what is a Google Penalty anyway? What does it mean for you? Why have you got one? And what can be done to...Read More>
  When creating a website, or better yet investing in professional web design, you should ensure that the following web pages are included. These pages are not only basic website necessities, but they are also crucial for business and search engine optimisation. Search engine marketing should be at the forefront of your plans for your web design. Your website is the key part of your online presence, and so you can’t cut any corners. Instead, if you implement these key...Read More>
23rd November 2017

Online Marketing Glossary

We at SEM Consultants want to ensure that you don’t get lost in the massive world of internet marketing. Sometimes you are given a lot of information that doesn’t help and only confuses you. Well, allow us to help. Here we have created an extensive list of words and phrases often used in online marketing. You’re welcome! 404 Server Error: The HTTP 404 Not Found Error appears when a webpage you’re trying to reach can’t be found on a server....Read More>
  There are many techniques to bring traffic to your site, but here we have listed the 4 main ones. These should be a no-brainer, but some people don’t realise just how important these techniques can be. There are some things that are crucial to your business, and all of them are needed to put you on your audience’s radar. But how? Why? Well, we’re about to tell you! Don’t lose out on potential sales, instead ensure you invest in...Read More>
When you decide that it is high-time your business started to flourish, Google AdWords becomes a must-have marketing tool. In this great modern age that we live in, Google is the king and at the centre of everything. Therefore, it is imperative that your business shows up on Google searches – and at the top of the list, too. This is where AdWords comes in. Using AdWords isn’t enough though, you have to use it well in order to thrive....Read More>
Content marketing is now one of the most important components of your greater marketing campaign and it really could mean the difference between a marketing win and a marketing fail. So, aside from the customary MUSTS of excellent content creation such as proofreading, perfect grammar, including images with your text and the likes, we are going to take a look at some hints and tips for you to follow that will instantly vamp up your content marketing campaign that you...Read More>
Social media refers to all of those sites and apps that people use every day. It is believed that 2.46 billion people worldwide use social media in some form or another, so doesn’t it make sense that your business uses social media marketing? It may seem odd to use things like Facebook, Instagram and Twitter for marketing, but when all of your potential customers are there in one place, it is crucial to optimise the use of these social media...Read More>
27th September 2017

Why is Web Design So Important?

Imagine you’re a customer, as I’m sure you have been many times before. When you are viewing a product or service online, your conversion choices are affected by their website content. A bad site does not encourage you to invest your money in the product or service, does it? This is why you, as a business person or individual, needs to put the right care and consideration into your web design. Don’t worry, SEM Consultants are an expert web design...Read More>
If you are serious about marketing your business and gaining valued customers, then you need to take a moment to think about Search Engine Optimisation (SEO). SEO optimises your chances of being noticed on search engines. We all know that Google is at the centre of everything, so if your business were to appear at the top of the search results page when searching on Google, then you’re more likely to get those much-needed conversions. But how do you get...Read More>
Investing in good content marketing for your business could not be more important. Any site that is a poor read can discourage potential sales because they give the impression of “start-up”, “amateur”, or “unprofessional”. You don’t want to seem like any of those things, even if you actually are a start-up company – especially if you are a start-up, in fact. If you are a new business, the right online content can be the difference between putting yourself on the...Read More>

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