Welcome to our blog

Why Should Small Businesses Consider Social Media Outsourcing?

Social media outsourcing is often thought of as an expensive option only available to big businesses with big budgets. This is a misconception that we would like to dismiss today. Making the investment to outsource social media management is minuscule when compared to the time and money that can be lost as a novice trying […]
4th July 2022 Miranda Griffith

Google’s New Skin Tone Schema – Inclusivity in Search

Google has recently announced its new addition of skin tone schema and the innovative way new inclusive schema is leading to more representative machine learning. But what is Google’s new skin tone schema and how will it affect search as we know it? We talk through all of this and more in our guide to […]
24th May 2022 Laura Sargeant

Affordable Digital Marketing – Why Choose a Midlands Marketing Agency

Whether you are a business in London looking for a digital marketing company or located elsewhere in the UK and comparing London digital marketing agency costs to other places in the UK, you may be wondering what is best for your business and how to achieve your digital marketing goals with the highest return on […]
18th May 2022 Laura Sargeant

The Switch to Google Analytics 4 – What You Need to Know

You may have heard the rumblings of the new version of Google Analytics and the changes it poses to your marketing. Google Analytics 4 will soon replace Universal Analytics as Google phases out the older property type so it is important that you are your business are prepared for the change. If you haven’t heard […]
3rd May 2022 Laura Sargeant

7 Benefits of Social Media Marketing for Small Businesses

It’s impossible to escape how social media has become a significant part of our daily lives. Living in a pandemic introduced more users to the world of social media for social interaction, gaining information and making purchases. According to datareportal.com, as of January 2022, we have 4.62 billion global social media users*. With figures like […]
20th April 2022 Miranda Griffith

On-Page SEO Checklist For Beginners

Search Engine Optimisation or SEO, is the process of improving aspects of a website so that it can rank higher in search engine results. On-Page SEO refers to the elements of this practice that you can control and implement directly to your webpage. If you are unsure whether you need On-page SEO, read our general […]
30th March 2022 Miranda Griffith

2022 Digital Marketing Dates – Key Dates for Your Digital Marketing Calendar

It’s that time of year again. Time to start planning your 2022 digital marketing strategy. By planning ahead for your 2022 marketing activity, you’ll be able to react quickly to changes and plan campaigns around the biggest events of the year as well as planning for potentially quieter periods. We’ve put together a handy downloadable […]
4th January 2022 Laura Sargeant

How Does Facebook’s New HEC Ad Policy Affect Your Business?

As Facebook seeks to meet the demands of audiences seeking fairer advertising, it has brought in new policies to monitor and regulate how advertisers target individuals on the platform. If you are worried about whether Facebook’s new advertising policy, or Meta as it is now referred to, will affect your business, our guide to the […]
8th December 2021 Laura Sargeant

How Does EAT Affect SEO?

If you are looking for ways to improve your website’s SEO, you may have heard the terms EAT and YMYL. EAT SEO is a brilliant way to improve how your content ranks and how visitors view your website. However, if these terms leave you scratching your head, our guide to EAT SEO is here to […]
6th October 2021 Laura Sargeant

Planning for Black Friday 2021 – Creating a Winning Strategy

Black Friday 2021 promises sales galore and even more festivities. When it comes to Black Friday marketing strategy, this year is more important than ever. With the pandemic putting a halt to much celebration last year, more people are pushing the boat out to make this year special and Black Friday 2021 is a massive […]
1st October 2021 Laura Sargeant