SEM Consultants BLOG

Unlike the flat-pack furniture you can pick up in Ikea, marketing campaigns never take a one-size-fits-all approach. Every individual company has unique aims, objectives and outcomes that they would like to achieve from their marketing campaign, and so campaigns need uniquely crafting, tweaking and moulding to achieve success. To create an award-winning, goal-smashing, money-making marketing campaign, you can use a specialised marketing agency, an in-house marketing team, or if you see fit – why not use a combination of the...Read More>
There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media inclusion can also have a big impact on best seo efforts. SEM Consultants have compiled a fool proof checklist guaranteed to make your SEO campaign...Read More>
Any successful business will have a successful website at its foundations. In this day and age, you can’t skip out on good website hosting services for this very reason. How are you to have a successful, profitable online presence, if you have a poor website that suffers downtime? It’s a no-brainer. There are plenty of ways that you can gain good web hosting, but why should you bother? Here are the reasons why you should invest in good web hosting...Read More>
When browsing Google Analytics, you may have noticed a little statistic called ‘bounce rate’. Perhaps you’ve been thinking about some of these common questions: What does bounce rate actually mean? Why is it important? Do I need to reduce my bounce rate? If so, how do I do it? Luckily for you, we are here to share with you our expertise, hopefully answering all of your bounce rate related questions along the way…. What is bounce rate? When someone lands...Read More>
Thanks to consistent Instagram updates, ways to use Instagram for business are ever evolving – there is always a new Instagram business idea to put your brand on the social media map. We've already talked generally on the blog about utilising Instagram for business, but there's a mistake many businesses are still making, and its to do with Instagram stories and story highlights. Many brands consider their Instagram story as a place to publish any random content that isn’t quite...Read More>
Is a competitor bidding on your brand name or brand terms in paid search? This can be a very frustrating situation to find yourself in, especially since Google (unfortunately) does allow paid search bidding on a competitor’s brand terms, effectively permitting them to take away a large chunk of your search traffic. But don’t worry, all hope isn’t lost as there are plenty of things you can do. In order of suggestion, let’s look at the best ways to deal...Read More>
Whether you like it or not, understanding the importance of SEO (Search Engine Optimisation) is the key to ranking success when content writing, or creating any other web content. Tackling SEO marketing can seem scary at first, especially when you find out that Google considers around 200 factors to rank a site! But don’t worry – not all these factors are as important as one another. To make things easier, we’ve narrowed down all the information for you, gathering the...Read More>
It is no secret that Google overshadows Bing as far as search engines go. Everyone has heard of and uses Google, right? No one uses Bing! Wrong. Bing is becoming increasingly more popular and we as search engine marketing experts would like to share with you a few reasons why Bing Ads are a good investment on your part, alongside your Google Ads. Less competition When using PPC campaigns, many people will naturally use Google, that means that less people...Read More>
In December, it was announced by Google that the length of a snippet had increased, to allow for more descriptive and informative snippet text. For those who are wondering, a snippet is the short description that appears below a URL in an organic search result. The purpose of a snippet is to provide the user with a brief description of the contents of the page, allowing the user to select the most relevant page to their query. Snippets are deemed...Read More>
Why Switch AdWords Search Attribution? Most AdWords Campaigns measure by “last-click”, this means they give all the credit for a conversion to the last-clicked ad and the matching keyword. However, this ignores the other clicks that customers may have made along their way. We know that this isn’t the most effective way of measuring your ad clicks. This is why you need to switch your Google AdWords Search Attribution Model. AdWords Attribution helps to assign an importance to each point within...Read More>
When businesses, bloggers and organisations approach a web design company, they often think that communicating their point, projecting a sales pitch and the aesthetics of the website design are the fundamental factors of web success. Whilst each of hold a significance in the web design process, does any of this matter if users aren’t landing on your website to begin with? Search engine optimisation, SEO, is more important than ever in todays saturated internet. A credible SEO strategy is there...Read More>
  The majority of people are using mobile phones for everything these days, even to conduct business. This means you need to ensure that your website is optimised for mobile users – otherwise you will lose a large amount of your audience. The best way to get the most out of your mobile site is to consider the following. Speed You will need your mobile site to be fast, otherwise people will lose interest. In order to get the best...Read More>
  Marketing your business on Instagram is a great idea, but how do you do it? Why should you do it? Well, Instagram's over 700 million users answers that question. It should be a part of every business's social media marketing strategy to use Instagram to the fullest. If you want to reach a massive audience of people, that is. Here, we have composed a guide to getting the most out of Instagram and optimising your efforts for a successful...Read More>
Blogging is one of the most effective and modernised ways to drive traffic to your website, regardless of the nature of your business and website. Blogging works not only because it aids your SEO marketing campaign, but also because a company written and unique blog will help to humanise your brand, allowing consumers to relate. Blogging half-heartedly will likely prove to be ineffective and essentially a waste of company time. For the most significant impact, your blog writing must be...Read More>
2017 was a big year for social media. Instagram dominated over the big guns including Facebook and Snapchat, 'Salt Bae' taught us all a lesson in the art of going viral and true social media marketing, and of course… THAT Beyoncé pregnancy announcement that broke the internet. Brands the world over utilise social media platforms as a powerful marketing tool due to the sheer global reach the platforms attain. However, being left behind in an ever changing industry is so...Read More>
  Considering making website changes that will have a lasting affect on your engagement can be daunting. However, there are a number of small web errors that you can fix in no time that will have a big impact on your conversions. These small things can go a long way in bringing in users and sales, so what are you waiting for? Fix these small web errors today with help from SEM Consultants. Images Large images will contribute to slow...Read More>
Duplicate content is what it says on the tin. If your website features content that is identical or substantially similar to other content at more than one URL, regardless of whether this is within one domain or across multiple, this is classified as duplicate content. More often than not, duplicate website content is not disingenuous and the website owner may not even realise that questionable content is present on their website and if they do, they might not be aware...Read More>
  By now, most businesses will be aware of search engine marketing (SEM). In case you’re new to the marketing world, we’ll explain. Search engine marketing involves marketing your business with a focus on ranking on search engines (Google, Bing, Yahoo etc.). In this day and age, most people are online, and therefore your business must be, too. It isn’t enough to have a really good website and maybe a Facebook Business Page, though, instead you need to consistently optimise...Read More>
  There are quite a lot of mistakes that businesses make on a regular basis when it comes to online marketing. However, these are all avoidable. We at SEM Consultants have devised a list of marketing mistakes that you can avoid in order to help your business do better and thrive. With our help, you can be getting a better ROI with every move you make. So, what marketing mistakes are you making… Overloading your readers Sometimes we worry so...Read More>
  By now, everyone will have heard of Twitter – but did you know that it can be an excellent online marketing tool? Frequently using Twitter as a whole can take your business much further, and help to put your content in front of the right people. Your target audience can stroll through their Twitter feed, see your content, and engage with you and build a trust. This can then lead to a conversion and their custom. So, what does...Read More>
  If you are selling products on your site, then it will really help your conversions to ensure your products are optimised for Google shopping in your Google AdWords or Google Merchant Centre. Google shopping is dedicated to products related to a specific search term. For example, if you type in “black coat” on Google, a number of related products will appear at the top of the search results page that are listed in Google shopping. Google shopping is powered...Read More>
There are a lot of people who think that the most important thing about content marketing is simply putting out content regularly – and sometimes at the expense of quality. This is a big mistake and there are many more that people are making without even realising it. Don’t fear, though, because we at SEM Consultants want to help you do better and take your content further, so here is a list of content mistakes to avoid. Poor grammar and...Read More>
Do you think you are optimising your use of social media, website creation, and web content updates? Do you feel like your content is up to scratch and doing its job in bringing in website traffic? Well, how can you really know for sure? Without checking over the analytics of your site, you can’t truly know whether your content is working or not. With the use of Google Analytics, you can find a wealth of information to help you better...Read More>
  If you have a Facebook Page that is inactive, and has been for some time, but you wish to retrieve it, we at SEM Consultants can help. With a Facebook Business Page, you can reach your audience in the appropriate space, knowing that those who see the content are people who are actually interested and likely to convert into customers. However, some people make Facebook pages and leave them dormant. And Facebook doesn’t like this! If you finally want...Read More>
Is your business suffering some dry-spells in regards to website traffic or online sales? Do you get frustrated because your competitors seem to be getting all your customers, whilst you continue to go unnoticed? Well, if so, you have probably come across the giant that is Google AdWords. Google AdWords helps a business to appear at the top of Google’s search results page when a certain keyword or phrase is searched for. This means that you are right where you...Read More>
  Words are great; we use them everyday to express ourselves. In this modern age, however, you are able to convey a message with a lot more than just words or text online. From emojis and memes to videos and infographics, there is a multitude of ways to express ourselves, and they often work a lot better than written text. Moving with the times is even more important if you are a business. Good online marketing means you need to...Read More>
4th December 2017

How to Advertise on Facebook

  Facebook is such a giant that there isn’t a person out there who hasn’t heard of it. Better yet, most of us have (or have had) a Facebook account. For this very reason, it is in your best interest to utilise Facebook marketing to your advantage. It will be a means of reaching millions of people with your business. Facebook’s algorithm will help the right people to find you, and using its tools, you can manipulate your posts or...Read More>
Page speed is becoming an increasingly important factor that ought to be taken into consideration during the process of any website build, no matter how big or small the website may be. Page speed is the length of time it takes for a specific web page to fully load and it can be affected by a vast number of matters, such as hosting, website design or the coding, to name a few. But you have already managed to get the...Read More>
  Some website owners are hit with Google Penalties without even knowing it. Others know that it has happened, but feel powerless against it. Well, we’re here to say that you are not powerless. With help from SEM Consultants, you can remove the Google Penalty and get on with making money and reeling in website traffic. But what is a Google Penalty anyway? What does it mean for you? Why have you got one? And what can be done to...Read More>
  When creating a website, or better yet investing in professional web design, you should ensure that the following web pages are included. These pages are not only basic website necessities, but they are also crucial for business and search engine optimisation. Search engine marketing should be at the forefront of your plans for your web design. Your website is the key part of your online presence, and so you can’t cut any corners. Instead, if you implement these key...Read More>
23rd November 2017

Online Marketing Glossary

We at SEM Consultants want to ensure that you don’t get lost in the massive world of internet marketing. Sometimes you are given a lot of information that doesn’t help and only confuses you. Well, allow us to help. Here we have created an extensive list of words and phrases often used in online marketing. You’re welcome! 404 Server Error: The HTTP 404 Not Found Error appears when a webpage you’re trying to reach can’t be found on a server....Read More>
  There are many techniques to bring traffic to your site, but here we have listed the 4 main ones. These should be a no-brainer, but some people don’t realise just how important these techniques can be. There are some things that are crucial to your business, and all of them are needed to put you on your audience’s radar. But how? Why? Well, we’re about to tell you! Don’t lose out on potential sales, instead ensure you invest in...Read More>
When you decide that it is high-time your business started to flourish, Google AdWords becomes a must-have marketing tool. In this great modern age that we live in, Google is the king and at the centre of everything. Therefore, it is imperative that your business shows up on Google searches – and at the top of the list, too. This is where AdWords comes in. Using AdWords isn’t enough though, you have to use it well in order to thrive....Read More>
Content marketing is now one of the most important components of your greater marketing campaign and it really could mean the difference between a marketing win and a marketing fail. So, aside from the customary MUSTS of excellent content creation such as proofreading, perfect grammar, including images with your text and the likes, we are going to take a look at some hints and tips for you to follow that will instantly vamp up your content marketing campaign that you...Read More>
Social media refers to all of those sites and apps that people use every day. It is believed that 2.46 billion people worldwide use social media in some form or another, so doesn’t it make sense that your business uses social media marketing? It may seem odd to use things like Facebook, Instagram and Twitter for marketing, but when all of your potential customers are there in one place, it is crucial to optimise the use of these social media...Read More>
27th September 2017

Why is Web Design So Important?

Imagine you’re a customer, as I’m sure you have been many times before. When you are viewing a product or service online, your conversion choices are affected by their website content. A bad site does not encourage you to invest your money in the product or service, does it? This is why you, as a business person or individual, needs to put the right care and consideration into your web design. Don’t worry, SEM Consultants are an expert web design...Read More>
If you are serious about marketing your business and gaining valued customers, then you need to take a moment to think about Search Engine Optimisation (SEO). SEO optimises your chances of being noticed on search engines. We all know that Google is at the centre of everything, so if your business were to appear at the top of the search results page when searching on Google, then you’re more likely to get those much-needed conversions. But how do you get...Read More>
Investing in good content marketing for your business could not be more important. Any site that is a poor read can discourage potential sales because they give the impression of “start-up”, “amateur”, or “unprofessional”. You don’t want to seem like any of those things, even if you actually are a start-up company – especially if you are a start-up, in fact. If you are a new business, the right online content can be the difference between putting yourself on the...Read More>
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