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2022 Digital Marketing Dates – Key Dates for Your Digital Marketing Calendar

It’s that time of year again. Time to start planning your 2022 digital marketing strategy. By planning ahead for your 2022 marketing activity, you’ll be able to react quickly to changes and plan campaigns around the biggest events of the year as well as planning for potentially quieter periods. We’ve put together a handy downloadable […]
4th January 2022 Laura Sargeant

How Does Facebook’s New HEC Ad Policy Affect Your Business?

As Facebook seeks to meet the demands of audiences seeking fairer advertising, it has brought in new policies to monitor and regulate how advertisers target individuals on the platform. If you are worried about whether Facebook’s new advertising policy, or Meta as it is now referred to, will affect your business, our guide to the […]
8th December 2021 Laura Sargeant

How Does EAT Affect SEO?

If you are looking for ways to improve your website’s SEO, you may have heard the terms EAT and YMYL. EAT SEO is a brilliant way to improve how your content ranks and how visitors view your website. However, if these terms leave you scratching your head, our guide to EAT SEO is here to […]
6th October 2021 Laura Sargeant

Planning for Black Friday 2021 – Creating a Winning Strategy

Black Friday 2021 promises sales galore and even more festivities. When it comes to Black Friday marketing strategy, this year is more important than ever. With the pandemic putting a halt to much celebration last year, more people are pushing the boat out to make this year special and Black Friday 2021 is a massive […]
1st October 2021 Laura Sargeant

Key Dates for Your Autumn 2021 Digital Marketing Calendar

Packed full of prime marketing dates such as Halloween and Black Friday, Autumn is the perfect time to ramp up your digital marketing efforts. Whilst the current pandemic and an uncertain summer may have seen your marketing efforts slump, an autumn digital marketing strategy is now even more important than ever to get your goals […]
22nd September 2021 Laura Sargeant

The A-Z of Social Media Marketing

When it comes to social media marketing, we know our stuff. Our experts have been seeing results for years and are always honing their techniques to improve the ways social media works for the businesses we work with. If you are just getting started with social media marketing, you may be wondering what all of […]
15th September 2021 Laura Sargeant

Google Remarketing and PPC – What is it?

In the world of online advertising, standing out from the crowd is more important than ever. Making your mark on visitors who access your website can mean the difference between a sale and fading into obscurity. But how exactly do you grab the attention of people who have visited your site and keep it? SEO […]
8th September 2021 Laura Sargeant

What is GDPR? A Guide for Small Business Marketers

If your company does business anywhere within the EU and the UK, GDPR laws will affect the way your business collects and uses data. GDPR guidelines aim to control the privacy of consumers and how businesses use their personal information but what exactly is GDPR and how could it affect your business’ marketing efforts?*
4th August 2021 Laura Sargeant

What Does Good Web Design Have to Do With SEO?

We know the problem, your company is taking a leap into the digital world with a brand new website to drive online sales and show your customers who you are. You have a design you love and set it live only for… nothing to happen. Whilst visually attractive website design might be able to win […]
21st July 2021 Laura Sargeant

Does Google Ad’s New Financial Services Policy Affect Your Business?

New verification requirements for financial services ads are set to be introduced by Google’s ad platform later this year meaning countless financial advertisers will need to verify their services with Google or risk being banned from the platform. We walk you through what exactly Google has changed and how the new verification process could affect […]
9th July 2021 Laura Sargeant