Welcome to our blog

Key Dates for Your Spring 2021 Digital Marketing Calendar

Our spring digital marketing calendar includes our top March marketing dates, April marketing dates, May marketing dates and key June digital marketing calendar dates to help you make an impact this spring.
3rd March 2021 Laura Sargeant

Your 2021 Marketing Calendar – Key Dates for the Digital Year

Whilst nobody can fully predict what 2021 will bring, planning out a year’s worth of marketing activities from website content to social media posts can give you a kick-start on your marketing efforts and let you plan ahead for key dates that might affect your digital marketing strategy. Creating a marketing calendar that works for […]
9th February 2021 Laura Sargeant

Why Brand Awareness is Key for Your Digital Marketing Strategy

When it comes to creating a household name, brand awareness and brand recognition are key. Whether you are a multinational corporation or a local shop just starting out, getting your business seen by new customers and recalled when it comes to purchasing time it imperative to keeping your business going. When building a digital marketing […]
1st February 2021 Laura Sargeant

Regaining Your Organic Traffic From Google

Whilst useful for those wanting quick answers on a topic, the rise of the ‘zero click’ results is a growing problem for those looking for ways to improve organic search traffic to their websites. Google’s featured snippets take up a large section of SERPs detracting from other website results and can cause an issue for […]
31st December 2020 Laura Sargeant

How to Build a Content Marketing Strategy for 2021

It’s that most wonderful time of year again, the time to forward plan your marketing efforts for the new year ahead. A strong, well-thought-out content marketing strategy could be the perfect way to boost your business in 2021 and make your website shine. But what is content marketing and how do you build a content […]
8th December 2020 Laura Sargeant

How to Increase Traffic to your Website

If your website visitors have seen a slump recently, or if you have a brand new website you want to help take off, digital tools are a fantastic way to increase website traffic and get more people viewing your page and using your services. Here are some of our favourite ways to get traffic to […]
18th November 2020 Laura Sargeant

How to Improve Website Page Speeds for SEO

When it comes to website optimisation, one of the most important elements is your website speed. A poor site speed can see your customers leave your website immediately and put off new customers who could have been potentially willing to convert on your website. The longer visitors have to wait for your page to load, […]
11th November 2020 Laura Sargeant

How to Use Digital Marketing to Promote your Black Friday Sales in 2020

Whilst 2020 has been a truly unusual year, one thing we can count on is the festive shopping season arriving once again. Black Friday sales have seen a meteoric rise in popularity in recent years with the likes of Amazon launching wide-spread digital marketing campaigns to push their Black Friday deals with success. With the […]
6th November 2020 Laura Sargeant

Paid vs Organic Search, What is the Difference?

If you are new to the world of online marketing and have just got to grips with how your customers are finding your website, you may have discovered the terms paid traffic and organic traffic. But what do these two terms mean? And how do they affect how you conduct online marketing or how a […]
2nd November 2020 Laura Sargeant

Using Paid Search to Boost Sales this Winter

As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic […]
23rd October 2020 Laura Sargeant