Welcome to our blog

The Switch to Google Analytics 4 – What You Need to Know

You may have heard the rumblings of the new version of Google Analytics and the changes it poses to your marketing. Google Analytics 4 will soon replace Universal Analytics as Google phases out the older property type so it is important that you are your business are prepared for the change. If you haven’t heard […]
3rd May 2022 Laura Sargeant

7 Benefits of Social Media Marketing for Small Businesses

It’s impossible to escape how social media has become a significant part of our daily lives. Living in a pandemic introduced more users to the world of social media for social interaction, gaining information and making purchases. According to datareportal.com, as of January 2022, we have 4.62 billion global social media users*. With figures like […]
20th April 2022 Miranda Griffith

On-Page SEO Checklist For Beginners

Search Engine Optimisation or SEO, is the process of improving aspects of a website so that it can rank higher in search engine results. On-Page SEO refers to the elements of this practice that you can control and implement directly to your webpage. If you are unsure whether you need On-page SEO, read our general […]
30th March 2022 Miranda Griffith

2022 Digital Marketing Dates – Key Dates for Your Digital Marketing Calendar

It’s that time of year again. Time to start planning your 2022 digital marketing strategy. By planning ahead for your 2022 marketing activity, you’ll be able to react quickly to changes and plan campaigns around the biggest events of the year as well as planning for potentially quieter periods. We’ve put together a handy downloadable […]
4th January 2022 Laura Sargeant

How Does Facebook’s New HEC Ad Policy Affect Your Business?

As Facebook seeks to meet the demands of audiences seeking fairer advertising, it has brought in new policies to monitor and regulate how advertisers target individuals on the platform. If you are worried about whether Facebook’s new advertising policy, or Meta as it is now referred to, will affect your business, our guide to the […]
8th December 2021 Laura Sargeant

How Does EAT Affect SEO?

If you are looking for ways to improve your website’s SEO, you may have heard the terms EAT and YMYL. EAT SEO is a brilliant way to improve how your content ranks and how visitors view your website. However, if these terms leave you scratching your head, our guide to EAT SEO is here to […]
6th October 2021 Laura Sargeant

Planning for Black Friday 2021 – Creating a Winning Strategy

Black Friday 2021 promises sales galore and even more festivities. When it comes to Black Friday marketing strategy, this year is more important than ever. With the pandemic putting a halt to much celebration last year, more people are pushing the boat out to make this year special and Black Friday 2021 is a massive […]
1st October 2021 Laura Sargeant

Key Dates for Your Autumn 2021 Digital Marketing Calendar

Packed full of prime marketing dates such as Halloween and Black Friday, Autumn is the perfect time to ramp up your digital marketing efforts. Whilst the current pandemic and an uncertain summer may have seen your marketing efforts slump, an autumn digital marketing strategy is now even more important than ever to get your goals […]
22nd September 2021 Laura Sargeant

The A-Z of Social Media Marketing

When it comes to social media marketing, we know our stuff. Our experts have been seeing results for years and are always honing their techniques to improve the ways social media works for the businesses we work with. If you are just getting started with social media marketing, you may be wondering what all of […]
15th September 2021 Laura Sargeant

Google Remarketing and PPC – What is it?

In the world of online advertising, standing out from the crowd is more important than ever. Making your mark on visitors who access your website can mean the difference between a sale and fading into obscurity. But how exactly do you grab the attention of people who have visited your site and keep it? SEO […]
8th September 2021 Laura Sargeant