SEO, PPC & Social Media Blog

What is the new AI Label on Instagram?

With the rise of AI-generated content online, a number of social media platforms such as Instagram, Facebook and LinkedIn have created a new labelling system to help users differentiate between real-life and AI generated content on the platforms including a new element you might have spotted when posting on Instagram, the AI label. But what […]
28th May 2024 Laura Sargeant

What is Duplicate Content?

If you are taking the plunge into the world of SEO content and online marketing, one term you may have come across is ‘duplicate content’. If the terms thin content and duplicate content have you puzzled, our guide is here to help with everything from what is duplicate content to what you can do about […]
23rd April 2024 Laura Sargeant

Google Updates Inappropriate Content Policy

In the rapidly evolving digital world, there is an upcoming Google update that could directly impact your small business’ Google ads campaign. Google is set to roll out a crucial update to its Inappropriate Content Policy in February 2024 that will provide a clearer definition of “Sensitive Events”.    To help you understand what this […]
26th January 2024 Miranda Griffith

How to Build Your 2024 Content Planner

Are you planning on creating a more strategic content calendar in 2024 in order to drive online growth for your website and business? We’ve put together a quick guide to creating a content calendar for 2024 with some handy 2024 digital marketing calendar dates to include.
2nd January 2024 Laura Sargeant

How To Optimise LinkedIn for Small Business Success

LinkedIn isn’t just a platform for job seekers and professionals; it’s a goldmine for small businesses looking to grow, connect with potential clients, and establish their brand presence. In this fast-paced digital age, a well-optimised LinkedIn profile is no longer optional. It’s a necessity for small business owners looking to gain a competitive edge and […]
24th October 2023 Miranda Griffith

Evergreen Content: Why is it Important for Small Businesses?

The struggle to consistently produce fresh content on a small business blog is real! If you’ve ever tried small business blogging, you’ll know it can be hard to keep up with the demand for relevant content that stands out and ranks on Google. If you’ve found yourself stuck and you want to bring more organic […]
24th September 2023 Miranda Griffith

What is PPC Management in Digital Marketing?

If you are thinking about advertising your business online, you may have come across the term PPC or pay-per-click. Similarly, you may have considered outsourcing your PPC to an external PPC manager. But what is PPC all about and what does PPC management entail? We explain the ins and outs of PPC management and what […]
9th August 2023 Laura Sargeant

What is Instagram Threads?

If you have been on any form of social media recently you will probably have heard of Instagram’s new platform Threads. Whilst we’ve seen the hype surrounding new social media platforms pass quickly before, Instagram seems to be pushing its new Twitter alternative with some force. But what is Instagram Threads and how can you […]
19th July 2023 Laura Sargeant

Microsoft Advertising Issues Policy Updates

In its ongoing commitment to transparency and user satisfaction, Microsoft Advertising is rolling out a series of updates and policies designed to align with regulatory changes and enhance visibility. These changes to the Microsoft Ads policy aim to provide advertisers and users with a clearer understanding of the platform’s guidelines and enable them to reach […]
29th June 2023 Miranda Griffith

Our Google Partner Badge Has Been Renewed!

For the past 13 years, SEM Consultants have continued to be recognised for maximising Google Ads campaign success for our clients! Maintaining our status as a Google Partner is a significant achievement for our digital marketing agency. It represents a recognition of our expertise, dedication and success in leveraging the power of Google’s advertising platform. […]
21st June 2023 Miranda Griffith