How To Optimise LinkedIn for Small Business Success
LinkedIn isn’t just a platform for job seekers and professionals; it’s a goldmine for small businesses looking to grow, connect with potential clients, and establish their brand presence. In this fast-paced digital age, a well-optimised LinkedIn profile is no longer optional. It’s a necessity for small business owners looking to gain a competitive edge and […]
24th October 2023 Miranda Griffith
Evergreen Content: Why is it Important for Small Businesses?
The struggle to consistently produce fresh content on a small business blog is real! If you’ve ever tried small business blogging, you’ll know it can be hard to keep up with the demand for relevant content that stands out and ranks on Google. If you’ve found yourself stuck and you want to bring more organic […]
24th September 2023 Miranda Griffith
What is PPC Management in Digital Marketing?
If you are thinking about advertising your business online, you may have come across the term PPC or pay-per-click. Similarly, you may have considered outsourcing your PPC to an external PPC manager. But what is PPC all about and what does PPC management entail? We explain the ins and outs of PPC management and what […]
9th August 2023 Laura Sargeant
What is Instagram Threads?
If you have been on any form of social media recently you will probably have heard of Instagram’s new platform Threads. Whilst we’ve seen the hype surrounding new social media platforms pass quickly before, Instagram seems to be pushing its new Twitter alternative with some force. But what is Instagram Threads and how can you […]
19th July 2023 Laura Sargeant
Microsoft Advertising Issues Policy Updates
In its ongoing commitment to transparency and user satisfaction, Microsoft Advertising is rolling out a series of updates and policies designed to align with regulatory changes and enhance visibility. These changes to the Microsoft Ads policy aim to provide advertisers and users with a clearer understanding of the platform’s guidelines and enable them to reach […]
29th June 2023 Miranda Griffith
Our Google Partner Badge Has Been Renewed!
For the past 13 years, SEM Consultants have continued to be recognised for maximising Google Ads campaign success for our clients! Maintaining our status as a Google Partner is a significant achievement for our digital marketing agency. It represents a recognition of our expertise, dedication and success in leveraging the power of Google’s advertising platform. […]
21st June 2023 Miranda Griffith
Our Complete Guide to Link Building for Small Businesses
The need for an all-encompassing SEO strategy has never been greater. With countless businesses getting their business online every day, competition in the online world is fierce. For those in the know, link building can be a key part of ensuring SEO success, particularly for small businesses. However, it is worth approaching with caution, with […]
2nd May 2023 Laura Sargeant
Everything You Need to Know About Google Business Profiles
If you are looking for ways to improve your website’s local SEO or promote your business locally, a Google Business Listing is essential. Taking the time to create a professional-looking GMB profile can help boost your brand’s visibility online whether you are a traditional brick-and-mortar storefront or an online-only business. Whilst optimising Google profiles is […]
5th April 2023 Laura Sargeant
How do Small Businesses Improve Local Rankings with Local SEO?
If you’re a small business, knowing how to make yourself more visible online is probably something you wrestle with daily. If your marketing campaign doesn’t include local SEO, this could be why you struggle to be seen online. Many small businesses often rely on local customers who look to buy products or use their […]
31st March 2023 Miranda Griffith
How to Optimise Product Pages for SEO
If you run an online e-commerce business and are looking for ways to optimise product pages, SEO could help boost traffic and conversions for your site. Search engine optimisation harnesses an audience of people searching for your products in Google, directing them to your website organically. By combining the power of paid advertising such as […]
24th February 2023 Laura Sargeant