What is GDPR? A Guide for Small Business Marketers
If your company does business anywhere within the EU and the UK, GDPR laws will affect the way your business collects and uses data. GDPR guidelines aim to control the privacy of consumers and how businesses use their personal information but what exactly is GDPR and how could it affect your business’ marketing efforts?*
4th August 2021 Laura Sargeant
What Does Good Web Design Have to Do With SEO?
We know the problem, your company is taking a leap into the digital world with a brand new website to drive online sales and show your customers who you are. You have a design you love and set it live only for… nothing to happen. Whilst visually attractive website design might be able to win […]
21st July 2021 Laura Sargeant
Does Google Ad’s New Financial Services Policy Affect Your Business?
New verification requirements for financial services ads are set to be introduced by Google’s ad platform later this year meaning countless financial advertisers will need to verify their services with Google or risk being banned from the platform. We walk you through what exactly Google has changed and how the new verification process could affect […]
9th July 2021 Laura Sargeant
“We’re No Longer a Photo Sharing App” Instagram Makes the Switch to Video
On the 30th of June, Instagram’s head Adam Mosseri declared that Instagram is “no longer a photo-sharing app” in an announcement of Instagram’s new shift to video content for creators. But what does this mean for those who use Instagram to market their business? We jump into a quick analysis of what the new Instagram […]
7th July 2021 Laura Sargeant
What is Duplicate Content?
If you are taking the plunge into the world of SEO content and online marketing, one term you may have come across is ‘duplicate content’. If the terms thin content and duplicate content have you puzzled, our guide is here to help with everything from what is duplicate content to what you can do about […]
26th May 2021 Laura Sargeant
What Does a Digital Marketing Agency Do
If you are new to digital marketing and looking for help in making your business a success online, you may have been looking at the services of a digital marketing agency. But what exactly does a digital marketing agency do and how can they help your business succeed in the online world? With years of experience in our field, we take you through the ins and outs of digital marketing agency services and how to find the perfect one for your business.
20th April 2021 Laura Sargeant
Social Media Marketing for Small Businesses
Our guide to social media marketing for small businesses takes you through all of the key steps to creating a winning social media marketing strategy.
10th March 2021 Laura Sargeant
Key Dates for Your Spring 2021 Digital Marketing Calendar
Our spring digital marketing calendar includes our top March marketing dates, April marketing dates, May marketing dates and key June digital marketing calendar dates to help you make an impact this spring.
3rd March 2021 Laura Sargeant
Your 2021 Marketing Calendar – Key Dates for the Digital Year
Whilst nobody can fully predict what 2021 will bring, planning out a year’s worth of marketing activities from website content to social media posts can give you a kick-start on your marketing efforts and let you plan ahead for key dates that might affect your digital marketing strategy. Creating a marketing calendar that works for […]
9th February 2021 Laura Sargeant
Why Brand Awareness is Key for Your Digital Marketing Strategy
When it comes to creating a household name, brand awareness and brand recognition are key. Whether you are a multinational corporation or a local shop just starting out, getting your business seen by new customers and recalled when it comes to purchasing time it imperative to keeping your business going. When building a digital marketing […]
1st February 2021 Laura Sargeant