Welcome to our blog

Using Paid Search to Boost Sales this Winter

As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic […]
23rd October 2020 Laura Sargeant

Getting Started With Digital Marketing for Small Businesses

The online world is rich with opportunities for large and small businesses alike. Whilst navigating its ample waters for the first time may seem daunting, digital marketing is one of the best ways to spread word of your small business and connect with new customers as well as maintaining likes with your already existing customers. […]
7th October 2020 Laura Sargeant

Google’s Search Term Update in Google Ads – What Does it Mean?

If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant

Top Tips for Social Media Marketing

If you are making your first step as a business into the online world, social media marketing is a fantastic place to start. With a large portion of the world’s population spending their time glued to their phones, social media allows you to interact with your audience on a personal level and create an online […]
11th September 2020 Laura Sargeant

Why Now is the Best Time to Create a Business Blog

The past few months have been a challenging time for many of us. Businesses and individuals have had to completely change how they go about their day-to-day lives, adapting how they shop, how they live and how they conduct business. Many businesses have had to temporarily close in order to follow government guidance and keep […]
13th August 2020 Laura Sargeant

Online Marketing in a Post COVID-19 World

Few world events have had such an effect on the way businesses and society is run as the recent pandemic. Whilst families have stayed home to stay safe, businesses have pulled back their offline marketing efforts and many have reduced the amount of in-person services available to protect their customers and staff.  Whilst in-person sales […]
22nd July 2020 Laura Sargeant

How to Audit a Google Ads Account

If you are reading this, then the chances are that you have already found out that the Google Ads platform is a key part of any modern marketing strategy. We mentioned previously why now if the perfect time to shore up your digital marketing strategies so with this blog we will be going into more […]
27th April 2020 Laura Sargeant

Why Your Digital Marketing Efforts Shouldn’t Stop Because of the Lockdown

You’ve built up your online business empire, put time and effort into optimising for SEO, found the perfect PPC combinations and suddenly, that nation goes on lockdown. Whilst it may be tempting to freeze your online campaigns and scale back your digital marketing efforts, we’re here to tell you how continuing with digital during the […]
27th March 2020 Laura Sargeant

Basic SEO Checklist You Can Complete From Home

As COVID-19 takes hold of the nation, many businesses small and large have been moving to a remote working from home model to help with social distancing. But working from home shouldn’t mean that your website rankings and SEO efforts suffer. If you are one of the many newly-remote workers keen on optimising your business […]
20th March 2020 Laura Sargeant

The A-Z of Digital Marketing: Key Terms for Digital Marketers

Digital Marketing is a vast and varied field. We know that there are multiple nuances to the Digital Marketing sphere, from Social Media Marketing to Pay Per Click, Content Marketing to Search Engine Optimisation and everything in between. If you are taking the first dip into the world of Digital Marketing or have been in […]
27th February 2020 Laura Sargeant