Welcome to our blog

Regaining Your Organic Traffic From Google

Whilst useful for those wanting quick answers on a topic, the rise of the ‘zero click’ results is a growing problem for those looking for ways to improve organic search traffic to their websites. Google’s featured snippets take up a large section of SERPs detracting from other website results and can cause an issue for […]
31st December 2020 Laura Sargeant

How to Build a Content Marketing Strategy for 2021

It’s that most wonderful time of year again, the time to forward plan your marketing efforts for the new year ahead. A strong, well-thought-out content marketing strategy could be the perfect way to boost your business in 2021 and make your website shine. But what is content marketing and how do you build a content […]
8th December 2020 Laura Sargeant

How to Increase Traffic to your Website

If your website visitors have seen a slump recently, or if you have a brand new website you want to help take off, digital tools are a fantastic way to increase website traffic and get more people viewing your page and using your services. Here are some of our favourite ways to get traffic to […]
18th November 2020 Laura Sargeant

How to Improve Website Page Speeds for SEO

When it comes to website optimisation, one of the most important elements is your website speed. A poor site speed can see your customers leave your website immediately and put off new customers who could have been potentially willing to convert on your website. The longer visitors have to wait for your page to load, […]
11th November 2020 Laura Sargeant

How to Use Digital Marketing to Promote your Black Friday Sales in 2020

Whilst 2020 has been a truly unusual year, one thing we can count on is the festive shopping season arriving once again. Black Friday sales have seen a meteoric rise in popularity in recent years with the likes of Amazon launching wide-spread digital marketing campaigns to push their Black Friday deals with success. With the […]
6th November 2020 Laura Sargeant

Paid vs Organic Search, What is the Difference?

If you are new to the world of online marketing and have just got to grips with how your customers are finding your website, you may have discovered the terms paid traffic and organic traffic. But what do these two terms mean? And how do they affect how you conduct online marketing or how a […]
2nd November 2020 Laura Sargeant

Using Paid Search to Boost Sales this Winter

As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic […]
23rd October 2020 Laura Sargeant

Getting Started With Digital Marketing for Small Businesses

The online world is rich with opportunities for large and small businesses alike. Whilst navigating its ample waters for the first time may seem daunting, digital marketing is one of the best ways to spread word of your small business and connect with new customers as well as maintaining likes with your already existing customers. […]
7th October 2020 Laura Sargeant

Google’s Search Term Update in Google Ads – What Does it Mean?

If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant

Top Tips for Social Media Marketing

If you are making your first step as a business into the online world, social media marketing is a fantastic place to start. With a large portion of the world’s population spending their time glued to their phones, social media allows you to interact with your audience on a personal level and create an online […]
11th September 2020 Laura Sargeant