Brighton Pride

Impressive Social Media Reach With Brighton Pride

Over the last 12 months, SEM Consultants has successfully worked with Brighton Pride, the organisers of the UK’s most popular LGBTQ+ event on the calendar. With the implementation of bespoke campaign builds we have increased the number of website users resulting in increased ticket sales for the Pride Festival and smaller venue events. With a focus on audience building using targeted social media marketing strategies, Brighton Pride has benefitted from improved cost per conversion which is a desirable outcome for any company.

We are extremely proud of the successful relationship we have developed with Brighton Pride, and in a relatively short time and we anticipate the next 12 months to be just as fruitful. For over 4 decades, Brighton Pride has been the symbol of inclusivity and celebration within the LGBTQ+ community and beyond. Their commitment to campaigning for equality and fundraising has enabled them to support local LGBTQ+ charities and organisations which continue to make a positive impact in the lives of people in Brighton and Hove.

 

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Brighton Pride
What Did We Do to Help Brighton Pride?

Our work with Brighton Pride over the last year increased the visibility of the brand online through dedicated social media ad campaigns. PPC and Social media marketing strategies were implemented and along with accurate analytic tracking, Brighton Pride continues to reap the benefits of increased ticket revenue. The services we provide for Brighton Pride include:

  • Facebook Ads
  • Twitter Ads
  • Social media consultancy
  • The organisation of Facebook Business Manager
  • Ongoing technical support
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2 Million Users Reached
2021 vs 2022
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9 Million Impressions
2021 vs 2022
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600k Page Engagements
2021 vs 2022

These impressive statistics mean that the PPC and Social media strategies initiated by SEM Consultants successfully assisted Brighton Pride in achieving the goals of elevating the sale of tickets for the Pride festival and smaller events. With over 2 million accounts reached, the social media efforts applied by our digital marketing team vastly increased the online presence of Brighton Pride and in addition, the cost per conversion was improved. Custom advertising campaigns on Facebook and Twitter resulted in putting the charity in front of a wider, targeted audience and enhancing the Brighton Pride brand.

 

The relationship between Brighton Pride and SEM Consultants continues to grow from strength to strength and we are proud to be a part of their success. We cannot wait to see what the future holds for Brighton Pride.