It’s that most wonderful time of year again, the time to forward plan your marketing efforts for the new year ahead. A strong, well-thought-out content marketing strategy could be the perfect way to boost your business in 2021 and make your website shine. But what is content marketing and how do you build a content marketing strategy that really works? Take a look at our step-by-step guide to all things content marketing strategy to see how your 2021 content plan...Read More>
The past few months have been a challenging time for many of us. Businesses and individuals have had to completely change how they go about their day-to-day lives, adapting how they shop, how they live and how they conduct business. Many businesses have had to temporarily close in order to follow government guidance and keep their staff safe and may now be thinking of ways to give their business a new lease of life in the post-lockdown age. If you...Read More>
Creating a marketing calendar is key to making your digital marketing strategy a success. Planning out a year’s worth of campaign activities gives you a kick-start on your marketing efforts and lets you plan ahead for key dates that might affect your digital marketing. If 2020 is the year you want to kickstart your marketing plans, why not download our ultimate 2020 marketing calendar. Packed full of key dates in the online marketing calendar, you'll be in the know and...Read More>
We all know that one of the difficulties of a new business is getting consumers to see your name. Obviously, search engine optimisation (SEO) is one way to do this, but how exactly does that work. Here we look into one way to boost your online ranking by CBD content campaigns. Working with a campaign means that you arrive on search engines not only when people search for your business, but when people are interested in a campaign you can...Read More>
With 2019 set to be the year for a lot of social,  political and economic change, it is time to think about whether your online cannabis business is prepared for 2019 & beyond. There are some exciting changes ahead in the world of cannabis products in the UK and it is important for your business to be ready to embrace these changes. New legislation means that you can look forward to some pretty exciting changes over the coming year. This...Read More>
Why should your business have a blog? How do you run a blog for your business? And what’s the difference between a standard blog and an SEO blog? Fear not, all your questions will be answered, as we take you through the dos and don’ts of blogging for business... Do: have faith in the ‘bloggability’ of your business. (Don’t miss out on the many benefits of a business blog!) So many times we know of businesses going without a blog...Read More>
When browsing Google Analytics, you may have noticed a little statistic called ‘bounce rate’. Perhaps you’ve been thinking about some of these common questions: What does bounce rate actually mean? Why is it important? Do I need to reduce my bounce rate? If so, how do I do it? Luckily for you, we are here to share with you our expertise, hopefully answering all of your bounce rate related questions along the way…. What is bounce rate? When someone lands...Read More>
Whether you like it or not, understanding the importance of SEO (Search Engine Optimisation) is the key to ranking success when content writing, or creating any other web content. Tackling SEO marketing can seem scary at first, especially when you find out that Google considers around 200 factors to rank a site! But don’t worry – not all these factors are as important as one another. To make things easier, we’ve narrowed down all the information for you, gathering the...Read More>
  The majority of people are using mobile phones for everything these days, even to conduct business. This means you need to ensure that your website is optimised for mobile users – otherwise you will lose a large amount of your audience. The best way to get the most out of your mobile site is to consider the following. Speed You will need your mobile site to be fast, otherwise people will lose interest. In order to get the best...Read More>
  Marketing your business on Instagram is a great idea, but how do you do it? Why should you do it? Well, Instagram's over 700 million users answers that question. It should be a part of every business's social media marketing strategy to use Instagram to the fullest. If you want to reach a massive audience of people, that is. Here, we have composed a guide to getting the most out of Instagram and optimising your efforts for a successful...Read More>
Blogging is one of the most effective and modernised ways to drive traffic to your website, regardless of the nature of your business and website. Blogging works not only because it aids your SEO marketing campaign, but also because a company written and unique blog will help to humanise your brand, allowing consumers to relate. Blogging half-heartedly will likely prove to be ineffective and essentially a waste of company time. For the most significant impact, your blog writing must be...Read More>
Duplicate content is what it says on the tin. If your website features content that is identical or substantially similar to other content at more than one URL, regardless of whether this is within one domain or across multiple, this is classified as duplicate content. More often than not, duplicate website content is not disingenuous and the website owner may not even realise that questionable content is present on their website and if they do, they might not be aware...Read More>
  By now, most businesses will be aware of search engine marketing (SEM). In case you’re new to the marketing world, we’ll explain. Search engine marketing involves marketing your business with a focus on ranking on search engines (Google, Bing, Yahoo etc.). In this day and age, most people are online, and therefore your business must be, too. It isn’t enough to have a really good website and maybe a Facebook Business Page, though, instead you need to consistently optimise...Read More>
  There are quite a lot of mistakes that businesses make on a regular basis when it comes to online marketing. However, these are all avoidable. We at SEM Consultants have devised a list of marketing mistakes that you can avoid in order to help your business do better and thrive. With our help, you can be getting a better ROI with every move you make. So, what marketing mistakes are you making… Overloading your readers Sometimes we worry so...Read More>
  By now, everyone will have heard of Twitter – but did you know that it can be an excellent online marketing tool? Frequently using Twitter as a whole can take your business much further, and help to put your content in front of the right people. Your target audience can stroll through their Twitter feed, see your content, and engage with you and build a trust. This can then lead to a conversion and their custom. So, what does...Read More>
There are a lot of people who think that the most important thing about content marketing is simply putting out content regularly – and sometimes at the expense of quality. This is a big mistake and there are many more that people are making without even realising it. Don’t fear, though, because we at SEM Consultants want to help you do better and take your content further, so here is a list of content mistakes to avoid. Poor grammar and...Read More>
Do you think you are optimising your use of social media, website creation, and web content updates? Do you feel like your content is up to scratch and doing its job in bringing in website traffic? Well, how can you really know for sure? Without checking over the analytics of your site, you can’t truly know whether your content is working or not. With the use of Google Analytics, you can find a wealth of information to help you better...Read More>
  Words are great; we use them everyday to express ourselves. In this modern age, however, you are able to convey a message with a lot more than just words or text online. From emojis and memes to videos and infographics, there is a multitude of ways to express ourselves, and they often work a lot better than written text. Moving with the times is even more important if you are a business. Good online marketing means you need to...Read More>
  When creating a website, or better yet investing in professional web design, you should ensure that the following web pages are included. These pages are not only basic website necessities, but they are also crucial for business and search engine optimisation. Search engine marketing should be at the forefront of your plans for your web design. Your website is the key part of your online presence, and so you can’t cut any corners. Instead, if you implement these key...Read More>
  There are many techniques to bring traffic to your site, but here we have listed the 4 main ones. These should be a no-brainer, but some people don’t realise just how important these techniques can be. There are some things that are crucial to your business, and all of them are needed to put you on your audience’s radar. But how? Why? Well, we’re about to tell you! Don’t lose out on potential sales, instead ensure you invest in...Read More>
Content marketing is now one of the most important components of your greater marketing campaign and it really could mean the difference between a marketing win and a marketing fail. So, aside from the customary MUSTS of excellent content creation such as proofreading, perfect grammar, including images with your text and the likes, we are going to take a look at some hints and tips for you to follow that will instantly vamp up your content marketing campaign that you...Read More>
Investing in good content marketing for your business could not be more important. Any site that is a poor read can discourage potential sales because they give the impression of “start-up”, “amateur”, or “unprofessional”. You don’t want to seem like any of those things, even if you actually are a start-up company – especially if you are a start-up, in fact. If you are a new business, the right online content can be the difference between putting yourself on the...Read More>

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