How to Build a Content Marketing Strategy for 2021

It’s that most wonderful time of year again, the time to forward plan your marketing efforts for the new year ahead. A strong, well-thought-out content marketing strategy could be the perfect way to boost your business in 2021 and make your website shine. But what is content marketing and how do you build a content […]
8th December 2020 Laura Sargeant

Why Now is the Best Time to Create a Business Blog

The past few months have been a challenging time for many of us. Businesses and individuals have had to completely change how they go about their day-to-day lives, adapting how they shop, how they live and how they conduct business. Many businesses have had to temporarily close in order to follow government guidance and keep […]
13th August 2020 Laura Sargeant

Your 2020 Marketing Calendar – Key Dates for the Digital Year

Creating a marketing calendar is key to making your digital marketing strategy a success. Planning out a year’s worth of campaign activities gives you a kick-start on your marketing efforts and lets you plan ahead for key dates that might affect your digital marketing. If 2020 is the year you want to kickstart your marketing […]
20th February 2020 Laura Sargeant

Culture Hacking: How Campaigns Can Help Online Businesses

We all know that one of the difficulties of a new business is getting consumers to see your name. Obviously, search engine optimisation (SEO) is one way to do this, but how exactly does that work. Here we look into one way to boost your online ranking by CBD content campaigns. Working with a campaign […]
7th March 2019 Daniel Powell

Is Your Cannabis Business Prepared for 2019 & Beyond?

With 2019 set to be the year for a lot of social,  political and economic change, it is time to think about whether your online cannabis business is prepared for 2019 & beyond. There are some exciting changes ahead in the world of cannabis products in the UK and it is important for your business […]
17th January 2019 Daniel Powell

SEO Blogging: The Do’s & Don’ts of a Business Blog

Why should your business have a blog? How do you run a blog for your business? And what’s the difference between a standard blog and an SEO blog? Fear not, all your questions will be answered, as we take you through the dos and don’ts of blogging for business… Do: have faith in the ‘bloggability’ […]
15th August 2018 Omar Beason

How to reduce bounce rate: your questions answered

When browsing Google Analytics, you may have noticed a little statistic called ‘bounce rate’. Perhaps you’ve been thinking about some of these common questions: What does bounce rate actually mean? Why is it important? Do I need to reduce my bounce rate? If so, how do I do it? Luckily for you, we are here […]
21st May 2018 Omar Beason

5 Important SEO factors to consider when creating Web Content

Whether you like it or not, understanding the importance of SEO (Search Engine Optimisation) is the key to ranking success when content writing, or creating any other web content. Tackling SEO marketing can seem scary at first, especially when you find out that Google considers around 200 factors to rank a site! But don’t worry […]
13th April 2018 Alice Myler

Maximising Your Efforts for Mobile Site Visitors

  The majority of people are using mobile phones for everything these days, even to conduct business. This means you need to ensure that your website is optimised for mobile users – otherwise you will lose a large amount of your audience. The best way to get the most out of your mobile site is […]
5th March 2018 Siana-Rose Crawford

How to Best Utilise Instagram to Market Your Business

  Marketing your business on Instagram is a great idea, but how do you do it? Why should you do it? Well, Instagram’s over 700 million users answers that question. It should be a part of every business’s social media marketing strategy to use Instagram to the fullest. If you want to reach a massive […]
28th February 2018 Siana-Rose Crawford