Key Dates for Your Spring 2021 Digital Marketing Calendar

Our spring digital marketing calendar includes our top March marketing dates, April marketing dates, May marketing dates and key June digital marketing calendar dates to help you make an impact this spring.
3rd March 2021 Laura Sargeant

Your 2021 Marketing Calendar – Key Dates for the Digital Year

Whilst nobody can fully predict what 2021 will bring, planning out a year’s worth of marketing activities from website content to social media posts can give you a kick-start on your marketing efforts and let you plan ahead for key dates that might affect your digital marketing strategy. Creating a marketing calendar that works for […]
9th February 2021 Laura Sargeant

How to Increase Traffic to your Website

If your website visitors have seen a slump recently, or if you have a brand new website you want to help take off, digital tools are a fantastic way to increase website traffic and get more people viewing your page and using your services. Here are some of our favourite ways to get traffic to […]
18th November 2020 Laura Sargeant

How to Use Digital Marketing to Promote your Black Friday Sales in 2020

Whilst 2020 has been a truly unusual year, one thing we can count on is the festive shopping season arriving once again. Black Friday sales have seen a meteoric rise in popularity in recent years with the likes of Amazon launching wide-spread digital marketing campaigns to push their Black Friday deals with success. With the […]
6th November 2020 Laura Sargeant

Paid vs Organic Search, What is the Difference?

If you are new to the world of online marketing and have just got to grips with how your customers are finding your website, you may have discovered the terms paid traffic and organic traffic. But what do these two terms mean? And how do they affect how you conduct online marketing or how a […]
2nd November 2020 Laura Sargeant

Getting Started With Digital Marketing for Small Businesses

The online world is rich with opportunities for large and small businesses alike. Whilst navigating its ample waters for the first time may seem daunting, digital marketing is one of the best ways to spread word of your small business and connect with new customers as well as maintaining likes with your already existing customers. […]
7th October 2020 Laura Sargeant

Online Marketing in a Post COVID-19 World

Few world events have had such an effect on the way businesses and society is run as the recent pandemic. Whilst families have stayed home to stay safe, businesses have pulled back their offline marketing efforts and many have reduced the amount of in-person services available to protect their customers and staff.  Whilst in-person sales […]
22nd July 2020 Laura Sargeant

Why Your Digital Marketing Efforts Shouldn’t Stop Because of the Lockdown

You’ve built up your online business empire, put time and effort into optimising for SEO, found the perfect PPC combinations and suddenly, that nation goes on lockdown. Whilst it may be tempting to freeze your online campaigns and scale back your digital marketing efforts, we’re here to tell you how continuing with digital during the […]
27th March 2020 Laura Sargeant

The A-Z of Digital Marketing: Key Terms for Digital Marketers

Digital Marketing is a vast and varied field. We know that there are multiple nuances to the Digital Marketing sphere, from Social Media Marketing to Pay Per Click, Content Marketing to Search Engine Optimisation and everything in between. If you are taking the first dip into the world of Digital Marketing or have been in […]
27th February 2020 Laura Sargeant

How to Use Passwords Correctly to Secure Your Business

Making sure your business is secure is very important, and therefore password strength and security is very important. If you are someone who uses the same passwords for everything then you immediately put yourself at risk. All it takes is for you to use that password on one website that maybe doesn’t have great security, […]
6th June 2019 Daniel Powell