Google Remarketing and PPC – What is it?
In the world of online advertising, standing out from the crowd is more important than ever. Making your mark on visitors who access your website can mean the difference between a sale and fading into obscurity. But how exactly do you grab the attention of people who have visited your site and keep it? SEO […]
8th September 2021 Laura Sargeant
Does Google Ad’s New Financial Services Policy Affect Your Business?
New verification requirements for financial services ads are set to be introduced by Google’s ad platform later this year meaning countless financial advertisers will need to verify their services with Google or risk being banned from the platform. We walk you through what exactly Google has changed and how the new verification process could affect […]
9th July 2021 Laura Sargeant
Using Paid Search to Boost Sales this Winter
As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic […]
23rd October 2020 Laura Sargeant
Google’s Search Term Update in Google Ads – What Does it Mean?
If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant
How to Audit a Google Ads Account
If you are reading this, then the chances are that you have already found out that the Google Ads platform is a key part of any modern marketing strategy. We mentioned previously why now if the perfect time to shore up your digital marketing strategies so with this blog we will be going into more […]
27th April 2020 Laura Sargeant
7 Automated Bidding Pitfalls To Avoid
Like it or not, Google’s smart bidding feature is here to stay. Having dabbled with the smart bidding feature with my fair amount of successes and failures, I had the pleasure of being invited to Google’s Automation Summit in October 2019. So, I’m not going to bore you with all the details of smart bidding, […]
13th December 2019 Daniel Powell
Is a digital revolution on it’s way in the Black Country?
At current, it is estimated that around 25% of Black Country residents don’t use the internet regularly, or have never used the internet, which is one of the highest rates in England and Wales. However, efforts from councils and education establishments are looking for all that to change. Just down the road is Leamington Spa, […]
25th March 2019 Daniel Powell
Google Launches Integrated WordPress Analytics PlugIn
A new WordPress plugin has been introduced by Google that will pull insights from Google tools to a user’s WordPress Admin panel. A plethora of Analytics plugins have been available for the web-building platform for quite some time. However, this is the first of its kind that has been created by Google themselves. Named ‘Site […]
7th January 2019 Alice Myler
FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL
Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler
Help! A competitor is bidding on my brand terms on AdWords!
Is a competitor bidding on your brand name or brand terms in paid search? This can be a very frustrating situation to find yourself in, especially since Google (unfortunately) does allow paid search bidding on a competitor’s brand terms, effectively permitting them to take away a large chunk of your search traffic. But don’t worry, […]
26th April 2018 Omar Beason