Using Paid Search to Boost Sales this Winter
As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 […]
Google’s Search Term Update in Google Ads – What Does it Mean?
If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in […]
How to Audit a Google Ads Account
If you are reading this, then the chances are that you have already found out that the Google Ads platform is a […]
7 Automated Bidding Pitfalls To Avoid
Like it or not, Google’s smart bidding feature is here to stay. Having dabbled with the smart bidding feature with my fair […]
5 Top Tips for AdWords Success from the Professionals
When you decide that it is high-time your business started to flourish, Google AdWords becomes a must-have marketing tool. In this great […]
How to Optimise your Google Shopping Feed
If you are selling products on your site, then it will really help your conversions to ensure your products are optimised […]
The Google Unfair Advantage Policy Update Explained
Last month, an update to the long-standing Google Unfair Advantage Policy was quietly rolled out, and while the enforcement date isn’t until […]
Google Updates Inappropriate Content Policy
In the rapidly evolving digital world, there is an upcoming Google update that could directly impact your small business’ Google ads campaign. […]
What is PPC Management in Digital Marketing?
If you are thinking about advertising your business online, you may have come across the term PPC or pay-per-click. Similarly, you may […]
Microsoft Advertising Issues Policy Updates
In its ongoing commitment to transparency and user satisfaction, Microsoft Advertising is rolling out a series of updates and policies designed to […]
Our Google Partner Badge Has Been Renewed!
For the past 13 years, SEM Consultants have continued to be recognised for maximising Google Ads campaign success for our clients! Maintaining […]
The Importance of Accurate Conversion Tracking in Google Ads: Maximizing the Effectiveness of Your PPC Campaigns
If you’re running a Google Ads campaign, you know how important it is to track your conversions. Conversion tracking allows you to […]