What is PPC Management in Digital Marketing?
If you are thinking about advertising your business online, you may have come across the term PPC or pay-per-click. Similarly, you may have considered outsourcing your PPC to an external PPC manager. But what is PPC all about and what does PPC management entail? We explain the ins and outs of PPC management and what […]
9th August 2023 Laura Sargeant
Microsoft Advertising Issues Policy Updates
In its ongoing commitment to transparency and user satisfaction, Microsoft Advertising is rolling out a series of updates and policies designed to align with regulatory changes and enhance visibility. These changes to the Microsoft Ads policy aim to provide advertisers and users with a clearer understanding of the platform’s guidelines and enable them to reach […]
29th June 2023 Miranda Griffith
Our Google Partner Badge Has Been Renewed!
For the past 13 years, SEM Consultants have continued to be recognised for maximising Google Ads campaign success for our clients! Maintaining our status as a Google Partner is a significant achievement for our digital marketing agency. It represents a recognition of our expertise, dedication and success in leveraging the power of Google’s advertising platform. […]
21st June 2023 Miranda Griffith
The Importance of Accurate Conversion Tracking in Google Ads: Maximizing the Effectiveness of Your PPC Campaigns
If you’re running a Google Ads campaign, you know how important it is to track your conversions. Conversion tracking allows you to see how well your ads are performing and make informed decisions about your advertising strategy. In this post, we’ll delve into why accurate conversion tracking is crucial for the success of your campaigns […]
29th December 2022 Bhupinder Bhogal
Google Remarketing and PPC – What is it?
In the world of online advertising, standing out from the crowd is more important than ever. Making your mark on visitors who access your website can mean the difference between a sale and fading into obscurity. But how exactly do you grab the attention of people who have visited your site and keep it? SEO […]
8th September 2021 Laura Sargeant
Does Google Ad’s New Financial Services Policy Affect Your Business?
New verification requirements for financial services ads are set to be introduced by Google’s ad platform later this year meaning countless financial advertisers will need to verify their services with Google or risk being banned from the platform. We walk you through what exactly Google has changed and how the new verification process could affect […]
9th July 2021 Laura Sargeant
Using Paid Search to Boost Sales this Winter
As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic […]
23rd October 2020 Laura Sargeant
Google’s Search Term Update in Google Ads – What Does it Mean?
If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant
How to Audit a Google Ads Account
If you are reading this, then the chances are that you have already found out that the Google Ads platform is a key part of any modern marketing strategy. We mentioned previously why now if the perfect time to shore up your digital marketing strategies so with this blog we will be going into more […]
27th April 2020 Laura Sargeant
7 Automated Bidding Pitfalls To Avoid
Like it or not, Google’s smart bidding feature is here to stay. Having dabbled with the smart bidding feature with my fair amount of successes and failures, I had the pleasure of being invited to Google’s Automation Summit in October 2019. So, I’m not going to bore you with all the details of smart bidding, […]
13th December 2019 Daniel Powell