“We’re No Longer a Photo Sharing App” Instagram Makes the Switch to Video

On the 30th of June, Instagram’s head Adam Mosseri declared that Instagram is “no longer a photo-sharing app” in an announcement of Instagram’s new shift to video content for creators. But what does this mean for those who use Instagram to market their business? We jump into a quick analysis of what the new Instagram […]
7th July 2021 Laura Sargeant

Social Media Marketing for Small Businesses

Our guide to social media marketing for small businesses takes you through all of the key steps to creating a winning social media marketing strategy.
10th March 2021 Laura Sargeant

Why Brand Awareness is Key for Your Digital Marketing Strategy

When it comes to creating a household name, brand awareness and brand recognition are key. Whether you are a multinational corporation or a local shop just starting out, getting your business seen by new customers and recalled when it comes to purchasing time it imperative to keeping your business going. When building a digital marketing […]
1st February 2021 Laura Sargeant

Top Tips for Social Media Marketing

If you are making your first step as a business into the online world, social media marketing is a fantastic place to start. With a large portion of the world’s population spending their time glued to their phones, social media allows you to interact with your audience on a personal level and create an online […]
11th September 2020 Laura Sargeant

Is Your Cannabis Business Prepared for 2019 & Beyond?

With 2019 set to be the year for a lot of social,  political and economic change, it is time to think about whether your online cannabis business is prepared for 2019 & beyond. There are some exciting changes ahead in the world of cannabis products in the UK and it is important for your business […]
17th January 2019 Daniel Powell

New Instagram Feature: How to use IGTV for Business

As we know, with each and every Instagram update comes a brand new social media feature for us to get excited about. And the latest is a big one! Introducing IGTV, or Instagram TV: a service, available either through the IGTV app or Instagram itself, that allows you to upload and view videos in vertical […]
7th August 2018 Omar Beason

A Guide to Instagram Stories & Story Highlights for Business

Thanks to consistent Instagram updates, ways to use Instagram for business are ever evolving – there is always a new Instagram business idea to put your brand on the social media map. We’ve already talked generally on the blog about utilising Instagram for business, but there’s a mistake many businesses are still making, and its […]
3rd May 2018 Omar Beason

How to Best Utilise Instagram to Market Your Business

  Marketing your business on Instagram is a great idea, but how do you do it? Why should you do it? Well, Instagram’s over 700 million users answers that question. It should be a part of every business’s social media marketing strategy to use Instagram to the fullest. If you want to reach a massive […]
28th February 2018 Siana-Rose Crawford

WINNING SOCIAL MEDIA TRENDS TO PERFECT THIS YEAR

2017 was a big year for social media. Instagram dominated over the big guns, including Facebook and Snapchat, ‘Salt Bae’ taught us all a lesson in the art of going viral, and of course… THAT Beyoncé pregnancy announcement that broke the internet. Brands the world over utilise social media platforms as a powerful marketing tool […]
16th February 2018 Alice Myler

How to Optimise your Search Engine Marketing

  By now, most businesses will be aware of search engine marketing (SEM). In case you’re new to the marketing world, we’ll explain. Search engine marketing involves marketing your business with a focus on ranking on search engines (Google, Bing, Yahoo etc.). In this day and age, most people are online, and therefore your business […]
30th January 2018 Siana-Rose Crawford