What is the new AI Label on Instagram?

With the rise of AI-generated content online, a number of social media platforms such as Instagram, Facebook and LinkedIn have created a new labelling system to help users differentiate between real-life and AI generated content on the platforms including a new element you might have spotted when posting on Instagram, the AI label. But what […]
28th May 2024 Laura Sargeant

How To Optimise LinkedIn for Small Business Success

LinkedIn isn’t just a platform for job seekers and professionals; it’s a goldmine for small businesses looking to grow, connect with potential clients, and establish their brand presence. In this fast-paced digital age, a well-optimised LinkedIn profile is no longer optional. It’s a necessity for small business owners looking to gain a competitive edge and […]
24th October 2023 Miranda Griffith

What is Instagram Threads?

If you have been on any form of social media recently you will probably have heard of Instagram’s new platform Threads. Whilst we’ve seen the hype surrounding new social media platforms pass quickly before, Instagram seems to be pushing its new Twitter alternative with some force. But what is Instagram Threads and how can you […]
19th July 2023 Laura Sargeant

What is User Generated Content?

If you are looking for a way to connect with potential customers online, user-generated content is a great tool to use. UGC can help give your social media presence a personal side and help consumers connect with your brand. But what is user-generated content? And is it useful to your business?
16th September 2022 Laura Sargeant

Why Should Small Businesses Consider Social Media Outsourcing?

Social media outsourcing is often thought of as an expensive option only available to big businesses with big budgets. This is a misconception that we would like to dismiss today. Making the investment to outsource social media management is minuscule when compared to the time and money that can be lost as a novice trying […]
4th July 2022 Miranda Griffith

7 Benefits of Social Media Marketing for Small Businesses

It’s impossible to escape how social media has become a significant part of our daily lives. Living in a pandemic introduced more users to the world of social media for social interaction, gaining information and making purchases. According to datareportal.com, as of January 2022, we have 4.62 billion global social media users*. With figures like […]
20th April 2022 Miranda Griffith

How Does Facebook’s New HEC Ad Policy Affect Your Business?

As Facebook seeks to meet the demands of audiences seeking fairer advertising, it has brought in new policies to monitor and regulate how advertisers target individuals on the platform. If you are worried about whether Facebook’s new advertising policy, or Meta as it is now referred to, will affect your business, our guide to the […]
8th December 2021 Laura Sargeant

The A-Z of Social Media Marketing

When it comes to social media marketing, we know our stuff. Our experts have been seeing results for years and are always honing their techniques to improve the ways social media works for the businesses we work with. If you are just getting started with social media marketing, you may be wondering what all of […]
15th September 2021 Laura Sargeant

“We’re No Longer a Photo Sharing App” Instagram Makes the Switch to Video

On the 30th of June, Instagram’s head Adam Mosseri declared that Instagram is “no longer a photo-sharing app” in an announcement of Instagram’s new shift to video content for creators. But what does this mean for those who use Instagram to market their business? We jump into a quick analysis of what the new Instagram […]
7th July 2021 Laura Sargeant

Social Media Marketing for Small Businesses

Our guide to social media marketing for small businesses takes you through all of the key steps to creating a winning social media marketing strategy.
10th March 2021 Laura Sargeant