Web Design

With digital and social platforms dominating the world of business, many companies are entirely overlooking phone calls as part of their broader marketing mix.  In reality, phone calls are generally more valuable conversions than KPI's such as a social media share or like which can be completed so flippantly. A phone call takes more thought, more effort, and therefore the caller is generally more enthusiastic and serious than the serial social liker.  This theory doesn't denounce digital in any way;...Read More>
If you have a website, blog or even a social media platform that you run for business, it is likely that you will be aware of ‘website conversions.’ For website novices who aren’t so familiar, a website conversion happens when a visitor to your website completes a specified action, this could be an action as minor as signing up to your newsletter or as significant as purchasing your product or service. In today’s competitive markets, even the smallest of website...Read More>
A new WordPress plugin has been introduced by Google that will pull insights from Google tools to a user's WordPress Admin panel. A plethora of Analytics plugins have been available for the web-building platform for quite some time. However, this is the first of its kind that has been created by Google themselves. Named 'Site Kit by Google,' the first edition of the plugin will extract insights from Google Analytics, Search Console, AdSense and PageSpeed Insights, and display them in...Read More>
Picture this; your business spends thousands on cutting-edge modern design, a sci-fi platform with all the bells, whistles and widgets and your management team are excited about the modern masterpiece that is your new company website. It’s light years ahead of the competition in terms of technology and at the pinnacle of modern website design and the expectations of the website are clear; to dominate the industry and be the “go-to” company for your products or services. Launch day comes...Read More>
Google first announced their mobile first index initiation back in 2016 and issued a detailed plan of how they intended to make future algorithms index pages using the mobile version of a website and its content. The mobile first approach was the next logical step in Google’s consistent advancement, due to the vast number of internet users who now browse the web primarily using their mobile phone or a tablet at home and on-the-go. Studies in 2017 found that 63%...Read More>
Any successful business will have a successful website at its foundations. In this day and age, you can’t skip out on good website hosting services for this very reason. How are you to have a successful, profitable online presence, if you have a poor website that suffers downtime? It’s a no-brainer. There are plenty of ways that you can gain good web hosting, but why should you bother? Here are the reasons why you should invest in good web hosting...Read More>
When businesses, bloggers and organisations approach a web design company, they often think that communicating their point, projecting a sales pitch and the aesthetics of the website design are the fundamental factors of web success. Whilst each of hold a significance in the web design process, does any of this matter if users aren’t landing on your website to begin with? Search engine optimisation, SEO, is more important than ever in todays saturated internet. A credible SEO strategy is there...Read More>
  The majority of people are using mobile phones for everything these days, even to conduct business. This means you need to ensure that your website is optimised for mobile users – otherwise you will lose a large amount of your audience. The best way to get the most out of your mobile site is to consider the following. Speed You will need your mobile site to be fast, otherwise people will lose interest. In order to get the best...Read More>
  Considering making website changes that will have a lasting affect on your engagement can be daunting. However, there are a number of small web errors that you can fix in no time that will have a big impact on your conversions. These small things can go a long way in bringing in users and sales, so what are you waiting for? Fix these small web errors today with help from SEM Consultants. Images Large images will contribute to slow...Read More>
  By now, most businesses will be aware of search engine marketing (SEM). In case you’re new to the marketing world, we’ll explain. Search engine marketing involves marketing your business with a focus on ranking on search engines (Google, Bing, Yahoo etc.). In this day and age, most people are online, and therefore your business must be, too. It isn’t enough to have a really good website and maybe a Facebook Business Page, though, instead you need to consistently optimise...Read More>
  There are quite a lot of mistakes that businesses make on a regular basis when it comes to online marketing. However, these are all avoidable. We at SEM Consultants have devised a list of marketing mistakes that you can avoid in order to help your business do better and thrive. With our help, you can be getting a better ROI with every move you make. So, what marketing mistakes are you making… Overloading your readers Sometimes we worry so...Read More>
Page speed is becoming an increasingly important factor that ought to be taken into consideration during the process of any website build, no matter how big or small the website may be. Page speed is the length of time it takes for a specific web page to fully load and it can be affected by a vast number of matters, such as hosting, website design or the coding, to name a few. But you have already managed to get the...Read More>
  Some website owners are hit with Google Penalties without even knowing it. Others know that it has happened, but feel powerless against it. Well, we’re here to say that you are not powerless. With help from SEM Consultants, you can remove the Google Penalty and get on with making money and reeling in website traffic. But what is a Google Penalty anyway? What does it mean for you? Why have you got one? And what can be done to...Read More>
  When creating a website, or better yet investing in professional web design, you should ensure that the following web pages are included. These pages are not only basic website necessities, but they are also crucial for business and search engine optimisation. Search engine marketing should be at the forefront of your plans for your web design. Your website is the key part of your online presence, and so you can’t cut any corners. Instead, if you implement these key...Read More>
23rd November 2017

Online Marketing Glossary

We at SEM Consultants want to ensure that you don’t get lost in the massive world of internet marketing. Sometimes you are given a lot of information that doesn’t help and only confuses you. Well, allow us to help. Here we have created an extensive list of words and phrases often used in online marketing. You’re welcome! 404 Server Error: The HTTP 404 Not Found Error appears when a webpage you’re trying to reach can’t be found on a server....Read More>
27th September 2017

Why is Web Design So Important?

Imagine you’re a customer, as I’m sure you have been many times before. When you are viewing a product or service online, your conversion choices are affected by their website content. A bad site does not encourage you to invest your money in the product or service, does it? This is why you, as a business person or individual, needs to put the right care and consideration into your web design. Don’t worry, SEM Consultants are an expert web design...Read More>

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  • Web Design
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