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A Full-Service Email Marketing Agency
SEM Consultants is an experienced, results-driven email marketing agency in Birmingham pairing a full-service marketing experience with bespoke client packages. We can help build, maintain and grow your email marketing strategy, whether you are starting from scratch or have been running email marketing campaigns for years and are looking to take the next step.
Tailored Email Marketing Campaign Services and Management to Help Reach Your Business Goals
We use the best email marketing tools to create and manage successful campaigns. Whether your business already uses a platform such as Brevo (formerly Sendinblue), Mailchimp or Klavio or is looking for a new way to manage its email lists, we’re fully-certified and ready to help.
Our Email Management Services
Our email marketing specialists cover every part of the email journey from concept creation to email list management, campaign management and results analysis, here is some of what that includes.
Email Marketing Copywriting Services
Messaging is everything, and our experienced copywriters can help you craft the perfect message to drive traffic to your website, ready to make those all-important conversions.
GDPR Email Marketing
We run a tight ship when it comes to our email marketing services to ensure they conform to all legal requirements of the country both you and your customers are based.
Expertly Managed Email Marketing Journeys
Successful email campaigns don’t just involve sending a message out into the void and hoping for the best.
Full Service Email Marketing
As a full-service digital agency, we have all the tools you need in-house.
Meet Our Email Marketing Team
Our email marketing team are experienced in creating email campaigns and journeys that show results.
Laura Sargeant
SEO Lead
As SEO Lead, Laura is an expert in all things organic and along with the SEO team at SEM Consultants helps businesses turbo-charge their search engine optimisation and get ranked on Google.
Laura Sargeant
SEO Lead
As SEO Lead, Laura is an expert in all things organic and along with the SEO team at SEM Consultants helps businesses turbo-charge their search engine optimisation and get ranked on Google.
Adriana Aleksandrova
SEO Specialist
Meet Adriana, our content SEO and an experienced wordsmith with a flair for traffic-driving narratives that connect with audiences.
Adriana Aleksandrova
SEO Specialist
Meet Adriana, our content SEO and an experienced wordsmith with a flair for traffic-driving narratives that connect with audiences.
Read Our Reviews
Our results speak for themselves, but so do these glowing reviews from past and current email marketing clients.
SEM have been looking after our SEO & PPC accounts for a numbers of years now. There professionalism and attention to detail has been second to none throughout and we’ve noticed our rankings, traffic and conversions have all increased because of the work they’ve done in the background, the results speak for themselves!
Ben Greenway
SEM Consultants has been a fantastic partner for Quintadena. Their professionalism, depth of knowledge, and supportive approach have made the process of developing a modern, effective website straightforward. They’ve also improved our social presence, ensuring we look great online and connect more effectively with our audience.
We’re very pleased with their work and would highly recommend their services.
Trish Hodgetts
SEM and Bobby Bhogal in particular have helped our company massively with SEO and Google Adwords over the last 6 years. Our Online sales have grown over £1,200,000 due to the proper implementation of Google Shopping campaigns and it enabled our business to grow.
Brian Cormell
I have been working with SEM for the last few years, brilliant team that really take the time to get to know you and your business before offering solutions. No job too big or too small, and always there to assist me whatever the problem. Overall Excellent service provided by SEM Consultants. Would highly recommend
Aaron Osborne
Samantha Pearce
How to Get Started With Email Marketing
We’re passionate about creating effective and successful email journeys. Therefore, we highly recommend that with our help you:
- Identify clear aims & objectives that you want to achieve through email marketing.
- Be prepared to ensure your email list is GDPR compliant, as well as making any necessary changes to your landing pages and signup processes to comply with related legislation.Â
- Provide our email specialists with as much information about your business, product or service as possible.
- Be prepared to react to an increase in sales or enquiries, and ensure your business is able to fulfil all of these new orders or queries.
- You or one of your representatives should also be willing to take an active role in your email marketing campaigns to ensure they align with business goals. This may include creative approval or offer inclusions.
Case Studies
Quintadena
Welcome Estates
Gogna Schoolwear
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Frequently Asked Questions About Email Marketing
Email marketing is the process of sending targeted messages and promotional material to an owned list of emails. It is not transactional messages such as confirming orders or delivery. Email marketing can be a fantastic way to reach out to new and existing audiences who you know are interested in your brand and can involve both informational and sale-based content.
Email marketing management encompasses all stages of email marketing from idea creation and list building to creating customer journeys, reporting on successes and growing a strategy from strength to strength to align with your business goals.
There is no one-size-fits-all when it comes to email marketing platforms with many of the top software offering different levels to fit different business budgets. Our team works with all the main email platforms including Mailchimp, Brevo and Klaviyo email marketing.
When it comes to promoting your business, email marketing is one of the most effective ways of connecting with your audience. After all, these are people who have already heard of your brand and taken that extra step to sign up to your mailing list. Email marketing is also one of the most cost-effective forms of marketing as it doesn’t rely on a pay per click or visit model and any costs associated come purely from software licensing or email management costs. Email also offers a huge range of personalisation options, from addressing your customers by their first name to personalised customer journeys and content blocks based on what your customers are most interested in.
Some of the best examples of email marketing come from campaigns that connect with audiences and don’t feel like a hard sell. Some types of email campaigns could include offer emails, such as those promoting black Friday sales. They could include an exclusive discount code for subscribers to prompt them to take the final action of purchasing your product or service. Emails could take on a more informational theme with a travel company, for example, promoting their favourite destinations or guides to areas.
A customer journey using email marketing could involve automated emails such as subscription confirmation, offers based on products they have purchased or added to their shopping cart, special discounts or freebies on their birthday and more.
Absolutely, each campaign we create is specially tailored in line with your industry and the needs of your customers. Some sectors may benefit most from time-sensitive offers and emotional signaling while others may need a completely different approach e.g. more informative / trust building content which is why we segment audiences based on relevant behaviour and sector-specific needs.
Whether your business is B2C, B2B, and regardless of the type of industry you’re in, every bespoke email marketing campaign will be created in a way that contributes to building long-term relationships with clients and keeps them engaged.