Google Adwords Management

your Google AdWords certified agency

Since 2008, we have been managing Google AdWords accounts in Birmingham for a portfolio of clients, covering all industries and business sizes. All of our team members complete a thorough training plan and attain a Google certified status that is maintained through intermittent exams. Rest assured that your AdWords campaign is being managed by an account manager who has proven they are capable of running everything from small AdWords accounts all the way to large complex accounts.

why is AdWords management important?

Generate a list of keywords and throw them into the AdWords fire… right??

WRONG! – Many businesses make this unforgivable mistake when trying to build and run their Google AdWords account themselves. We manage your AdWords with a clear campaign structure in mind that will group your keywords into manageable, highly themed groups. This initial stage of optimisation gives your keywords the best chance of achieving a high click through rate.

performance-based pay per click management

We speak conversions and ROI. Our Birmingham AdWords account management process involves looking deeply into your campaigns and making changes based on key metrics, such as conversions, conversion rate and return on ad spend. After all, we want you to have an upturn in your online sales, so it makes perfect sense to solely focus on delivering results that matter and improving these key statistics.

Google AdWords campaign management


  • Create highly themed ad groups for your PPC campaigns
  • Set up conversion tracking & Google Analytics reporting
  • Research and build on an extensive negative keyword list
  • Use the most relevant keywords for your products or service
  • Test different versions of PPC ads to improve key metrics
  • Manage your keyword bids for target metrics
  • Consult with you to improve your conversion rates
  • Help optimise your keywords landing pages
  • Improve your quality scores
  • Help generate a flood of sales & enquiries from your website
  • Give you direct access to your Google Pay Per Click account manager
Anglo Pacific
We have worked alongside Anglo Pacific for over 10 years, implementing a specialist set of digital services from SEO to website consultancy, PPC to bespoke content creation to maintain a successful market position in an increasingly competitive industry. Our team at SEM Consultants has generated hundreds of thousands of HOT lead opportunities over the years through campaigns and tools catered to Anglo Pacific for impressive results.
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Our Google AdWords Services

  • google text ads

    With Google text ads looking increasingly similar to search engine results and now sitting at the head of the page, it has never been more important to create the perfect text ad. We are trailblazers when it comes to managing Google AdWords in Birmingham, so you can put your faith in us to create superior text ads and expanded text ads. Since the start of 2017, Google Expanded Text Ads have been gifting us with an increased character limit to express our creativity and be more innovative with ad content than what the previous Google Text Ad permitted. The new mobile optimised Expanded Text Ads consist of two title fields, both of 30 characters each, a description field of 80 characters, a display URL and two optional path fields for your display URL if you wish. Thanks to many years of experience, we know how to write clear and precise ad copy to communicate all necessary information to audiences that will encourage them to visit your website. However now, we can add a creative flair and write original text ads that will further captivate users. Our experienced team of Pay per Click account managers are ready and waiting to get their hands on your text ads, so if you are looking for AdWords management in Birmingham, look no further than SEM Consultants.

  • google shopping

    Google Shopping is possibly the most convenient way for shoppers to quickly locate the products they are looking for, with very minimal effort. There are thousands of products on the internet, but online shoppers are more inclined to make the purchase if they can see what they are buying, opposed to relying on inaccurate product descriptions that could leave them a dissatisfied customer. In today’s saturated digital age can you really afford to pass up this Google service? Google Shopping ads are fully optimised and compatible with mobile devices, meaning your products can reach potential consumers whether they are at home on their computer, or on-the-go browsing their mobiles or tablets, vastly widening your audience reach. Our seasoned AdWords account managers are well versed in setting up and running Google Shopping accounts, a task they complete day-in-day-out, so rest assured, they know the best ways to make your products instantly visible to a mass of future buyers. SEM Consultants is a primary service provider of Google Shopping in Birmingham and the wider West Midlands area, so contact us now to see how we can help you!

  • google remarketing

    Google Remarketing is a clever method of advertising that displays your advertisements to users that have previously accessed your website whilst they are browsing the internet. This could be on a YouTube video, scrolling Facebook, reading a news website or even in the sidebar of a clothing website. This then becomes a rather powerful advertising tactic as whether they are knowingly doing so or subconsciously, your potential customer or service user is absorbing your ad and it will stay in their mind, leaving them more likely to return to your website which could well result in a further conversion. With an abundance of experience in Google Remarketing in Birmingham, our account managers have the knowledge and skill to propel your targeted ads to the phone or computer screen of the most relevant audience. So, if you are looking for Birmingham Google Remarketing and PPC specialists, please don’t hesitate to contact SEM Consultants today!