If you have a website, blog or even a social media platform that you run for business, it is likely that you will be aware of ‘website conversions.’
For website novices who aren’t so familiar, a website conversion happens when a visitor to your website completes a specified action, this could be an action as minor as signing up to your newsletter or as significant as purchasing your product or service.
In today’s competitive markets, even the smallest of website conversions such as a social media share can have the most significant impact on a business’ success, especially for the smaller local and independent companies out there.
A steady influx of traffic to your website might be fantastic in hindsight, but the fact of the matter is this traffic is somewhat worthless to your business if it doesn’t convert. We have compiled our six tried and tested techniques that, through the elimination of distraction and honing in on the user experience, will give your website visitors the smattering of encouragement they need to complete a conversion.
Keep your Processes as Simple as Possible
First and foremost – and of highest importance – your conversion processes must be as clean and as simple as possible. If there are too many distractions on the page or if you require too many actions from the user, they won’t fill out your form, questionnaire, call-to-action or whatever your specified goal conversion might be.
You should keep the design of any forms crisp and clear, provide minimal options and entry fields, only include necessary text and ensure fonts are easy-to-read. This design should also translate well, if not even better, on mobile devices as the majority of your website users are now likely to view your website on a mobile device than a desktop.
Improve Page Speed Load Times
The loading time of your website and its pages will have a significant impact on your website bounce rate, page views and more importantly, your goal completions, website conversions and ultimately, your sales. A half a second difference in loading time can have a dramatic knock-on effect, so it is every bit crucial that you master your website optimisation and keep loading times as low as physically possible.
Place Eye-Catching Call-to-Actions in Obvious Positions
You should always position call-to-actions in plain sight, directly in the eye line of anybody and everybody who lands on your website. Call to actions in plain sight motivate web users to complete response within seconds, decreases the chance of them closing the browser and also dramatically reducing the likelihood of them heading to a competitors site – all of which help to improve your website conversion rate.
Make Use of Visuals, such as Infographics and Videos
Another, often overlooked, way to increase conversions on your website is through the use of creative visuals such as images, videos or infographics. When a webpage is dominated by text, it can often become a bit tedious and boring, causing users to become bored and leave the website. However, adding visuals helps to break up that text and help to keep the audience engaged.
Providing information to a user through the use of infographics is another tried and true method of keeping audience attention. Infographics provide facts and convey messages in bitesize chunks, allowing the audience can find out exactly what they need, in a fraction of the time.
Run A/B Testing
…on absolutely everything.
A/B testing is the act of creating an A version of a webpage or specific function, and also creating a B version and monitoring each of their performances and deciphering which is the most successful with web users. By running adequate A/B Testing, you can see what resonates with your users the most, what motivates and what initiates conversation or conversions. The process also allows you to keep fine-tuning your website and its functions until you have a finalised website with an impressive conversion rate.
Brag about your Reviews and Testimonials
It’s 2019; the likelihood is that whatever product or service your website is offering, there are a fair amount of competitors providing the same goods. Potential customers love knowing they are investing their time or money in a company that they can trust, and where they can guarantee they are going to receive EXACTLY what is advertised… what’s the best way of reassuring future customers that you are the real deal, I hear you ask? That would be customer reviews and testimonials!
Bragging about a glowing review and placing them on your website for the world to see shouldn’t be seen as showing off, it’s the reassurance they need that you are worth their interest and custom, and they will no doubt encourage some extra website conversions.