With 2019 set to be the year for a lot of social, political and economic change, it is time to think about whether your online cannabis business is prepared for 2019 & beyond. There are some exciting changes ahead in the world of cannabis products in the UK and it is important for your business to be ready to embrace these changes.
New legislation means that you can look forward to some pretty exciting changes over the coming year. This means that you need smart approaches to navigating greater success as a business that deals with CBD products. However, in order to reap the rewards of multiple changes, you need to ensure you stay a step ahead of the competition when it comes getting exposure for your cannabis business.
Marketing Your CBD Business Effectively
If you want your cannabis business to be prepared for 2019, it is important to ensure you take the right steps. This means that you need to think about vital factors such as your marketing strategy and the proper implementation of SEO. Both of these can help to gain exposure for your cannabis business, and this naturally equates to greater success particularly when it comes to changes in legislation.
The good news is that you can use simple and achievable tactics to both promote your business and gain greater exposure. Digital marketing has become a key part of marketing any business in today’s digital era and this includes cannabis businesses. You can use a wide range of marketing methods and solutions, many of which do not cost much in terms of time or money. This includes social media marketing, which is a valuable way of reaching out to a wider audience.
Making sure you have a strong cannabis SEO strategy in place is also vital if you want to gain maximum exposure and compete effectively with rival providers. You will find professionals that are able to construct and implement a solid SEO strategy for your CBD business, which means that you can benefit from greater exposure without the risk of being penalised for the use of black hat methods – something that search engines won’t tolerate these days.
Credible Cannabis Content is King
One other valuable method you can look at is creating your own blog if you do not already have one in place. This is a great way to educate your target audience about your products and your business as well as your industry as a whole. You can also add links to your blogs on social media, which will help to drive more traffic to your website.
For those with a few existing blogs, it is important to remember that search engines love to see fresh, new content added to websites. Blogs that educate, inform or educate have more impact and are likely to be shared – meaning more people beyond your website can discover you. As long as you add blogs and content that is of high quality, you can be rewarded with higher rankings, which then means greater exposure. Blogs documenting first-hand experiences are still rare in this industry so an authentic voice can go a long way.
Stay Ahead of the Competition
Due to the changes that are coming our way, there are many larger corporations and brands that will be looking for ways to enter this market. By thinking ahead and getting your marketing and SEO strategies into place, you can ensure you are in a position to stay one step ahead of these rivals.
Searches for CBD products range from the luxurious to the essential due to medical needs. Being search engine ready is a key strategy to compete with the larger brands coming into the market.
New businesses face a range of challenges and opportunities. Partnering with experienced organisations is valuable for smaller or emerging industries so resources can be shared and help with reducing costs which affect the business survival. Furthermore, connected organisations with relationships and networks can expose you to good practice which is an essential competitive advantage for an emerging industry.
Passionate businesses with great products need to be discoverable and need to have access to global markets. Smart SEO and SEM across the industry will serve your brand’s reach and survival. It’s time for British brands to face the world and trade. We’re committed to helping our clients and the business community to reach new heights through digital marketing.
SEM Consultants have over 10 years experience in marketing cannabis derived products online. Speak to one of our digital marketing experts for the best way to market your cannabis business online.