Local Citation Building & Management
Thanks to location tracking on most smart devices, local SEO is more important than ever. Accurate local citations are an important element that works hand-in-hand with Google My Business to order businesses in local search results.
What is a Local Citation?
A ‘local citation’ is any kind of mention of your business name, address, or phone number online. These can be present on apps, websites, social platforms, or online business directories. Via these citations, internet users are able to discover relevant businesses that are local to them. They can also use citations to discover vital information, like hours of operation, geo-coordinates and directions, and alternate phone numbers. There are many different types of local citations, each affecting your business ranking on Google differently. Some citation types include geo-specific citations, industry-specific citations, major local business data citations, and wider web citations. These may sound confusing, but don’t worry, we are here to help!
How Do Local Citation Services Work?
Whilst there are many websites out there offering paid spots on their websites, many of them offer no real value. Our team of SEO experts have powerful and extensive lists of sites to submit valuable citations. That’s why we can ensure the highest levels of accuracy and consistency to maximise your website’s citation flow and ranking – meaning that more customers than ever will be discovering and visiting your business via local searches. Local citations tell Google about your business and let it know that it is legitimate by providing consistent information from multiple sources.
Does Building Local Citations Help With Local SEO?
One of the main benefits of local citations is how it affects your local SEO. Ranking locally for your business type and services is an important part of online marketing and can be integral for bricks and mortar stores looking for additional foot traffic. Getting your business seen in local SEO results through local citations can be a great way to gain trust in your business and get it seen online.
If you’d like to talk to us about what we can do for you in terms of Google My Business and Local Citations, we’d love to hear from you! Get in touch today and we can discuss how these great tools could work wonders for your business.
- Can Citations Help With Local SEO?
Local citations are a great way to help improve your local SEO. Building valuable links in local listings can help your business get found online and in-person by local searchers. Our SEO specialists are experts in improving local SEO so can advise on the best course of action to improve your local ranking potential.
- What Types of Local Citations Are There?
Our team of local SEO experts will use a range of local listing types to help support your local business listing. We’ve listed a few below.
- Major directories & platforms such as Facebook & Yelp
- Search engines such as Google or Bing
- Primary data aggregators such as Factual, Acxiom, Infogroup and Foursquare
- Unsctructured citations such as blogs, news sites, apps & more
- Owned properties such as your website
- Geo-specific and industry-specific platforms such as chamber of commerce websites or professional guilds as well as locally-based listings
- How Can I Check My Local Citations?
When you use SEM Consultants for your local citation management, we’ll work with you to review any existing citations and identify potential future opportunities for local citation building.