Pay Per Click (PPC) Management

The key is targeting only the best searches that are relevant to your business. Many businesses’ run PPC marketing campaigns with the wrong choice of keywords, wasting their marketing budget. Our certified account managers in Birmingham undertake a detailed review of your website, your marketplace and your advertising goals to ensure that the appropriate keywords are selected for paid search marketing campaigns.

Using best practices learnt from accreditations, our PPC team create a killer pay per click advertising campaign that delivers on the three main areas of quality score – Ad Relevance, Expected Click Through Rate & Landing Page Relevance.

Do you have an international business? Are you selling into other countries? Our skilled multi-lingual team can ramp up your international orders and enquiries by utilising effective language targeting. Well versed in Spanish, German, Dutch, French & Polish, our team can use language targeted campaigns to generate sales at much cheaper costs than their English counterparts, all as a part of your Google AdWords management.

Many PPC agencies in the UK use bid management software to almost run their paid search campaigns on “auto-pilot”. This isn't the case with SEM Consultants. We are a dedicated PPC agency in Birmingham that ensures real PPC experts review all bid as opposed to software and algorithms. This ensures that your keywords are manually reviewed regularly and by human beings who can spot wasted spend better than any algorithm.

Ensure your paid search ads have the maximum impact with well thought out ad copy. Our account managers create highly themed paid ads that relate strongly with the keywords in your pay per click campaigns. Additions of a powerful call to action and sprinkled with targeted ad extensions, propel your business head and shoulders above the competition to maximise the chances of achieving a lower cost per click.

With the advent of new technologies from Google and Bing, testing your paid search keywords is as trouble free as ever. We use draft campaigns to show you exactly how PPC performance can improve if wholesale or even small changes were made. Add to this our recommendations on your landing page/s and conversion funnel, your business will be well on its way to reaching the pinnacle of Google AdWords success.

One of our mottos is; “you can’t manage what you can’t measure”. We are firm believers in the power of web analytics and traffic analysis which is why we utilise Google Analytics when managing your PPC account. Gain valuable insights into how your site visitors use your website and highlight potential pitfalls in their conversion journey. Why not arrange a one-to-one consultation with our Google Analytics Experts to discover how your website can be improved based on your current web traffic.

As a provider of pay per click management services, we adhere to 3rd party guidelines set out by the major search engines. Receive a detailed monthly report on the pay per click activities of your campaigns. Obtain meaningful insights into the key paid metrics that matter to you, be it revenue, conversions, clicks or new users etc. Talk to our specialist PPC reporting guys to find out what information we can provide you with on a month to month basis.