PPC

pay per click management

A totally transparent approach to pay
per click marketing in Birmingham

From our billing to our management, transparency is in our genes. As part of our PPC management, you will pay us a set monthly PPC fee and we will manage your budget to get you as much business as possible within it. This way, there are no ifs or buts at the end of the month, we have our set fee and you know exactly how much budget you have allocated to click spend. Our Birmingham PPC specialists create easily digestible reports free from over-complicated information with jargon-free conversations that are just the tonic for you, our valued clients.

The PPC experts working on your paid search campaigns

As a specialist PPC agency in Birmingham, our team of fully qualified and enthusiastic Google & Bing Ads experts are ready to start work on your pay per click campaigns. The PPC team is motivated by achieving big wins for you and relish the opportunity to grow and nurture Bing and Google ads accounts over a sustained period of time.

Bhupinder Bhogal

Technical Manager

Jason Lewis

Senior Pay Per Click Account Manager

Simon Bennett

Pay Per Click Account Manager

Mohammad Rehman

Pay Per Click Account Manager

Aman Dhaliwal

PPC Executive

keyword research

The key to success is only targeting the most relevant searches in the right match types. Many businesses run PPC advertising campaigns with the wrong choice of keyword and match types. This results in wasted Google paid search budgets. Our certified Birmingham PPC account managers analyse your website, your marketplace and advertising goals to ensure that the appropriate Google PPC keywords are utilised in our paid search services.

campaign setup

Our Google Ads experts create killer pay per click advertising campaigns that deliver on three main areas of quality score – Ad Relevance, Expected Click Through Rate & Landing Page Relevance. The aim is always to have a much more superior click through rate than Google recommends.

multilingual search advertising

Do you have an international business or are you selling into other countries? Our multi-lingual team are well versed in Spanish, German, Dutch, French & Polish. Multilingual PPC campaigns can generate sales at much cheaper costs than their English counterparts (provided you know the audience), all as part of our Google Ads management services.

strategic bid management

In the dawn of automation, we are still dedicated to launching paid search campaigns with a human bidding on your keywords. Over time we transition these campaigns to automated bid strategies, keeping a close eye on performance. This ensures that your keywords are initially manually reviewed by human beings who can spot wasted spend better than any algorithm.

text ad copywriting

Ad copy that resonates with your audience and results in cheaper click prices is the ultimate goal for any PPC marketer. Our clever ad copy technique ensures maximum PPC campaign impact. Our paid search experts craft highly-relevant ads in line with the keywords in your PPC ad campaign. We combine the copy with powerful CTA’s and targeted ad extensions to make your business "pop" from the search listings, which maximises the chances of achieving a lower cost per conversion on AdWords.

campaign testing

Testing new ads, keywords and targeting options for your audience is where all the optimisation takes place. With the use of draft campaigns & split tests with Google Optimise, our PPC specialists will show how PPC performance can improve with even minor changes. Our optimisations never stop at the click which is why we always list recommendations for your landing pages and conversion funnel. By continuously testing and improving PPC campaigns, your business will be well on its way to reaching the pinnacle of Google Ads success.

traffic analysis

One of our mantras is; “you can’t manage what you can’t measure”. We believe in the power of traffic and data analysis. Therefore, we utilise Google Analytics when managing any AdWords campaigns. This helps us gain valuable insights into how website visitors use your site and identify potential pitfalls in their customer journey. Arrange a one-to-one consultation with our Midlands-based Google Analytics conversion experts to discover how your website can be improved based on your current web traffic behaviour.

reporting

As honest providers of PPC services via Google & Bing, we adhere to third-party guidelines set out by the major search engines. Receive a simplified monthly report on the pay per click activities of your campaigns and obtain meaningful insights into the key paid metrics that matter to you, be it revenue, PPC keyword cost, conversions, clicks or new users. Talk to our specialist PPC reporting team to find out what information they can provide you with on a month-by-month basis that helps you to make management decisions.

Unsure where to start?

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your questions answered

how much do you charge?

We charge a flat monthly fee for our PPC management services, which is based on the number of hours that a Google Ads or Bing Ads expert will spend on your campaigns.

how quickly can I start showing on Google?

In a literal sense, it takes around fifteen to twenty minutes for your PPC ads to start serving impressions once they have been posted (provided you aren’t in a restricted niche). Realistically, we need to spend some time putting your keywords, Google campaigns, and ads together. On average an account build will take a week. Once live, we would recommend that you run for at least three months to see the effect of account optimisations. You would, of course, wait three months on a flighted campaign!

what are the next steps?

We really want your business’ PPC Google advertising campaign to get off to a flying start. Therefore, we highly recommend that with our help you:

Identify clear aims & objectives that you want to achieve within the first 3 months of your PPC campaign.
Provide our paid search specialists with as much information about your business, product or service as possible.
Set a realistic budget for the first 3 months of your AdWords PPC campaign. Our Google AdWords campaign managers can help you ascertain the best starting amount.
Be prepared to react to a surge of sales or enquiries, and ensure your business is able to fulfil all of these new orders or queries.
You or one of your representatives should also be willing to take an active role in your PPC marketing campaigns. Without your help, we can’t help you. Together, we’ve got this!

Benefits of Our PPC Management in 90 Seconds…

Feeling a little overwhelmed with all the information? Watch our video to get a better understanding of what we can do for you.

Why your company needs PPC advertising

PPC is one of the most powerful methods of advertising today. No other medium has such an engaged audience in the buying phase of a purchase cycle.

Get in front of people who are actively searching for the products & services that you offer.
Get fast results from your campaigns. It takes a very short amount of time to determine how well or poorly your audience is reacting to your product or service offering, giving you actionable insights within hours.
The best return on your ad spend, period. No other marketing medium is going to get you a higher ROI on new user ad spend. Not Facebook, Native or any other. Search will always be the king here.
Spend as much or as little as your business will allow. Google Ads allow you to control your budget so you are always in control.

Our PPC management services