pay per click management agency
A totally transparent approach to pay
per click marketing in the wider Birmingham area
SEM Consultants is a leading PPC agency in Birmingham with connections across the world. Our PPC management services harness up-to-the-minute ads management techniques to ensure your PPC campaigns are a success. From our billing to our management, transparency is in our genes. As part of our PPC management, we’ll agree a set monthly PPC fee to fit your business goals and expertly manage your budget to get you as much business as possible within it. This way, you’ll know exactly where your money has gone at the end of the month, we have our set fee and you know exactly how much budget you have allocated to click spend. Our Birmingham PPC specialists create easily digestible reports free from over-complicated information with jargon-free conversations that are just the tonic for you, our valued clients.
The PPC expert agency working on your paid search campaigns
As a specialist PPC agency in Birmingham, our team of fully qualified and enthusiastic Google & Microsoft Ads experts are ready to start work on your pay per click campaigns. Our PPC team is motivated by achieving big wins for you and relishes the opportunity to grow and nurture Microsoft and Google ads accounts over a sustained period of time.
Your Questions Answered
How Much Does Your Agency Charge for PPC Marketing?
We charge a flat monthly fee for our PPC management services, which is based on the number of hours that a Google Ads or Microsoft Ads expert will spend on your campaigns.
How Quickly Can I Start Showing on Google?
In a literal sense, it takes around fifteen to twenty minutes for your PPC ads to start serving impressions once they have been posted (provided you aren’t in a restricted niche). Realistically, we need to spend some time putting your keywords, Google campaigns, and ads together. On average an account build will take a week. Once live, we would recommend that you run for at least three months to see the effect of account optimisations. You would, of course, wait three months on a flighted campaign!
What Are the Next Steps?
We really want your business’ PPC Google advertising campaign to get off to a flying start. Therefore, we highly recommend that with our help you:
- Identify clear aims & objectives that you want to achieve within the first 3 months of your PPC campaign.
- Provide our paid search specialists with as much information about your business, product or service as possible.
- Set a realistic budget for the first 3 months of your AdWords PPC campaign. Our Google AdWords campaign managers can help you ascertain the best starting amount.
- Be prepared to react to a surge of sales or enquiries, and ensure your business is able to fulfil all of these new orders or queries.
- You or one of your representatives should also be willing to take an active role in your PPC marketing campaigns. Without your help, we can’t help you. Together, we’ve got this!
Benefits of using a PPC agency in 90 Seconds…
Feeling a little overwhelmed with all the information? Watch our video to get a better understanding of what we can do for you.
Why your company needs PPC advertising
PPC is one of the most powerful methods of advertising today. No other medium has such an engaged audience in the buying phase of a purchase cycle.
- Get in front of people who are actively searching for the products & services that you offer.
- Get fast results from your campaigns. It takes a very short amount of time to determine how well or poorly your audience is reacting to your product or service offering, giving you actionable insights within hours.
- The best return on your ad spend, period. No other marketing medium is going to get you a higher ROI on new user ad spend. Not Facebook, Native or any other. Search will always be the king here.
- Spend as much or as little as your business will allow. Google Ads allow you to control your budget so you are always in control.
- What is PPC?
Whilst you may know that you need to advertise on Google Ads to get your business seen online, you may be wondering, ‘what is pay per click advertising and what is PPC’. PPC or pay-per-click is a mode of digital marketing where the business or ads agency acting on their behalf pays a fee each time one of their ads in clicked. What PPC is in digital marketing is essentially a way of paying for targeting visits to your website as part of your digital marketing strategy. PPC ads can appear in all sorts of shapes and sizes with text and images used and can appear across the web such as on search engine results pages or websites.
- Where Can I Advertise With PPC Ads?
The most common form of PPC marketing is through search engines such as Google through the Google Ads platform with Bing and Yahoo also being popular options. Our Google PPC experts will handle your campaigns from account setup to ad creation and campaign management to make your PPC advertising a success. PPC advertising can also be run through social media platforms such as Facebook or Instagram.
- Do People Really Click on PPC Ads?
Yes! PPC ads are an extremely successful way of getting visitors to your site and boosting conversions. The convenient position in search results of PPC ads means they appear right before customers who are searching for your product or service making them very clickable and a good way to drive traffic.
- How Much Does a PPC Campaign Cost?
The cost of a pay per click campaign all depends on your industry, targets and the number of clicks your ad receives, hence the phrase pay per click or PPC. Your dedicated account manager will help you to establish a PPC budget for your campaign and put spending caps in place to ensure you stay on budget whilst getting the most from your campaign. Additionally, the platform you use such as Microsoft Ads, social media PPC or Google Ads will have its own pricing structure.
- What Types of Businesses Can Advertise Using PPC?
Most businesses will be able to advertise using PPC. If you are providing a financial service or anything that relates to financial advice, you will need to verify your business with Google ads first. Take a look at Google’s business ad restrictions here to see if your industry is included or ask one of our team.
- How Long Does it Take to See Results from PPC?
One of our most frequently asked questions is how long does it take for PPC to work. Whilst some other forms of marketing may take some time to see a return, PPC advertising is very quick to show results. Once you’ve created your ads and set the campaign live, your ads will almost instantly appear with searchers able to click through to your landing pages. PPC results such as Google ads results all depend on the level of PPC management or campaign setup and the amount of money you are willing to invest in PPC over time. Whilst PPC ads can benefit your website through increased traffic, ads require consistent use in order to generate a reliable traffic source.
- What is PPC Management?
Whether you are looking for e-commerce PPC management or want to drive visitors to your site for information, our PPC management covers every aspect of PPC account setup, ads campaign management and analysis. As a specialist Midlands PPC agency, our PPC management services take care of your PPC ad spend to make sure you remain on-budget, we’ll also monitor industry and ads account changes to identify possible improvements to ensure your ads remain efficient and profitable. Our team will optimise ad placement for higher ROI and keep you updated on how your PPC campaigns are performing.
- Can You Help Setup My Adwords Account?
If you’re completely new to advertising using Google Ads, we can help with your AdWords account setup and build AdWords campaigns around your business needs and targets. When we setup your Google Ads account, we’ll work with you to provide any verification needed to get your ads account moving. Our experienced team are here to help with any questions you may have about the PPC account setup process or how PPC works and are always just a phone call away if you need to discuss your Google Ads account setup, campaign management or ads performance.