PPC

The most common form of PPC marketing is through search engines such as Google through the Google Ads platform with Bing and Yahoo also being popular options. Our Google PPC experts will handle your campaigns from account setup to ad creation and campaign management to make your PPC advertising a success. PPC advertising can also be run through social media platforms such as Facebook or Instagram.

Yes! PPC ads are an extremely successful way of getting visitors to your site and boosting conversions. The convenient position in search results of PPC ads means they appear right before customers who are searching for your product or service making them very clickable and a good way to drive traffic.

The cost of a pay per click campaign all depends on your industry, targets and the number of clicks your ad receives, hence the phrase pay per click or PPC. Your dedicated account manager will help you to establish a PPC budget for your campaign and put spending caps in place to ensure you stay on budget whilst getting the most from your campaign. Additionally, the platform you use such as Microsoft Ads, social media PPC or Google Ads will have its own pricing structure.

Most businesses will be able to advertise using PPC. If you are providing a financial service or anything that relates to financial advice, you will need to verify your business with Google ads first. Take a look at Google’s business ad restrictions here to see if your industry is included or ask one of our team.

One of our most frequently asked questions is how long does it take for PPC to work. Whilst some other forms of marketing may take some time to see a return, PPC advertising is very quick to show results. Once you’ve created your ads and set the campaign live, your ads will almost instantly appear with searchers able to click through to your landing pages. PPC results such as Google ads results all depend on the level of PPC management or campaign setup and the amount of money you are willing to invest in PPC over time. Whilst PPC ads can benefit your website through increased traffic, ads require consistent use in order to generate a reliable traffic source.

Whether you are looking for e-commerce PPC management or want to drive visitors to your site for information, our PPC management covers every aspect of PPC account setup, ads campaign management and analysis. As a specialist Midlands PPC agency, our PPC management services take care of your PPC ad spend to make sure you remain on-budget, we’ll also monitor industry and ads account changes to identify possible improvements to ensure your ads remain efficient and profitable. Our team will optimise ad placement for higher ROI and keep you updated on how your PPC campaigns are performing.

If you’re completely new to advertising using Google Ads, we can help with your AdWords account setup and build AdWords campaigns around your business needs and targets. When we setup your Google Ads account, we’ll work with you to provide any verification needed to get your ads account moving. Our experienced team are here to help with any questions you may have about the PPC account setup process or how PPC works and are always just a phone call away if you need to discuss your Google Ads account setup, campaign management or ads performance.

We charge a flat monthly fee for our PPC management services, which is based on the number of hours that a Google Ads or Microsoft Ads expert will spend on your campaigns.

In a literal sense, it takes around fifteen to twenty minutes for your PPC ads to start serving impressions once they have been posted (provided you aren’t in a restricted niche). Realistically, we need to spend some time putting your keywords, Google campaigns, and ads together. On average an account build will take a week. Once live, we would recommend that you run for at least three months to see the effect of account optimisations. You would, of course, wait three months on a flighted campaign!