Why should your business have a blog? How do you run a blog for your business? And what’s the difference between a standard blog and an SEO blog? Fear not, all your questions will be answered, as we take you through the dos and don’ts of blogging for business…
Do: have faith in the ‘bloggability’ of your business.
(Don’t miss out on the many benefits of a business blog!)
So many times we know of businesses going without a blog simply because they feel that their market is too niche or their product isn’t ‘bloggable’ enough. Though it’s true that blogs on some topics will get more views than others, a blog of any size is always worth giving a go! If you have customers, you have potential readers, no matter what it is that you are selling. To run a business blog has so many benefits that you really can’t afford to miss out on – even just the new content pages it will generate can give your website a massive boost in term of SEO and Google ranking. So have faith in your business and its capability to be blog-worthy! You might just surprise yourself…
Do: position yourself as an expert in your field
(But don’t bombard your readers with jargon)
The majority of the time, when readers visit you’re blog, they’re usually trying to ‘suss out’ whether you know what you’re doing or not. If website visitors can see proof that your business is an industry leader and is confident in talking about news and updates from their field, they are more likely to feel secure when considering purchasing your products or services. You should, however, avoid using vast amounts of complicated technical jargon – you want to look like experts but you don’t want to confuse anyone! It’s often far more impressive to be able to translate your expertise into digestible blog content that appeals to a wider audience than it is to just spew out lots of fancy words.
Do: promote your products
(But don’t OVER-promote them!)
Of course, you want your readers to enjoy your business blog posts, they should be prioritise being genuinely interesting and helpful for your audience. Don’t be shy though – you’re allowed to use a blog post as a call-to-action or a means of converting your customers! We’d never recommend overselling (don’t make every single blog post an obvious plea for sales) but if your blog article is relevant to a product that you make or a service that you offer, there’s no harm in letting your readers know and providing them with a link to more information if they are interested. At the end of the day, people know when they are visiting a business blog, so while they don’t want to be bombarded with sales, they don’t mind coming across a soft-sell as long as it’s nestled amongst some great content!
Do: Consider SEO Best Practices
(but don’t alienate your customers)
Let’s face it, the difference between a blog that flops and a business blog that does well is all in the way you set up and practice SEO (Search Engine Optimisation). Really, you should be looking to create and run an ‘SEO Blog’, not just a blog. This means carefully considering all SEO best practices, whilst simultaneously being mindful to not alienate your customers and readers. Striking the perfect balance between content that appeals to humans and content that search engines love is a difficult one, we know. It can also be a very timely process and one that you may not be able to focus all your efforts on when you’re busy running a business! So if you do find you need a little help, be sure to get in touch with a great SEO consultants that can do the job for you… yep, you guessed it – that’s where we come in!
Do you see what we did there? In this blog post we demonstrated our expertise, and managed to promote our services whilst also providing you with some really helpful tips. That’s right, we know what we are doing! If you want to know more about running a business blog as good as ours for your own company or brand, don’t hesitate to contact us today. Our team of friendly local SEO experts would love to hear from you!