Social

social media marketing

Experts in Social Media

With over 1.6 billion Facebook users, 310 million monthly active Twitter users and over 400 million Instagram users each month, can you afford to have lacklustre social media campaign? Or no campaign at all in the case of many businesses!

Not only will an active social media campaign achieve the obvious. Social media profiles also have a strong presence on search engine results pages. Meaning, social media could play a key role in achieving those top keyword rankings in the future.

SEM Consultants are a leading social media agency in Birmingham, so see how we can help your business today!

social media management & setup

After you decide SEM Consultants are the social media wizards to handle your campaign; the hard work begins. We can’t carry out an effective campaign without working with you to plan a robust social media strategy first and foremost. We start by finding out what you want to achieve from your social media campaign. We then decide on the techniques and plan the best course of action to help you achieve these results. You don’t have to lift a finger. We take the lead from the initial set up of the accounts, social media management tools and handle every aspect of the social media management from there on in. Your account manager will continually conjure up innovative and creative ways to keep your campaign fresh, compelling and one step ahead of your competitors.

content marketing & social media

As the saying goes, ‘Content is King,’ we don’t disagree. Content marketing is the most direct way to spread a brand's message and reach a wider audience. But, it also builds a bond with potential customers, which increases your chances of more transactions and conversions. Clever, huh? Our social media managers write all content in a tone of voice to suit your target audience and that will appeal to new and existing followers or customers. Having thought-provoking and compelling content is wonderful, but unfortunately, it is only half of the battle. Your account manager will only create targeted and fully optimised content to ensure we are consistently working towards gaining first-place rankings. Yes, even on social media channels. Our copywriters have the skills and creativity to curate optimum content for any social media channel, whether that is a tweet, a Facebook post or for your blog.

paid social media advertising

In a 21st Century turn of events, internet advertising revenue surpassed newspaper advertising in 2015 and outshone TV advertising in 2017 with steady growth ever since. So, it is best to get your campaign right the first time around. Paid social advertising is often overlooked by businesses due to the belief that because it’s social media – it should be free. But with people spending more time on social media than any other place online, we would say it’s pretty important to invest a little money. We work with you to plan a cost-effective strategy that will suit your brand to a tee. We will have already analysed your data meaning our targeted paid ads will reach the relevant audience at the best time, enhancing your conversion rate and ROI.

brand management & reputation

A business is nothing without a good reputation. We use the power of social media management tools, a variety of social media sites, blogs, cross promotion and everything in-between to take your reputation beyond average and make it flawless! Our clients don’t come to us with a bad reputation; it is usually no reputation at all which is just as detrimental. Effective brand management includes tactics such as acknowledging and rectifying negative reviews or complaints rather than shunning then. This can flip a situation 360° and leave the customer happy and satisfied. Another tactic for a glowing brand reputation is cross-promotion. Your account manager will liaise with you to brainstorm fun competitions to run across your social networks. Giving your audience the chance to win a free product or service shows them that you have the customers at heart. Moreover, competitions are great promotion when ran correctly as your brand could come to the attention of thousands of new potential customers.

What we post on your profile

There are so many ways that we can increase the engagement of your social media audience. Example post types are: –

Shared company blog posts
Showcasing company culture
Industry News
Sharing other people’s content
Questions/Polls
Videos
Reviews
Pro Tips – in your industry
Memes/gifs – if it suits the audience
Contests
Holiday posts (Christmas, national {whatever you like} days)
Photos from company events, if any
Answers to common FAQs
Shared curated infographics