Paid Social Media Advertising

Paid Social Media Marketing from the Specialists in Digital Marketing


From small businesses just starting out in the world of social media marketing to multi-national companies looking for high-scale paid social media campaigns, we have created and managed countless social media ads with fantastic ROI and high-level campaign success. Your paid social media marketing strategy is more important now in the age of online than ever before, why not give it a boost with a social media agency that works for you?

What Paid Social Media Marketing Services Do We Provide?

When it comes to running paid social media campaigns, we are experts. We provide a range of services customised to fit your exact business needs to ensure the best ROI and growth. We provide the following services as standard as part of our paid social media marketing services:

  • Ad Preparation & Sign-Off
  • Conversion Tracking Setup
  • Audience Tracking & Segmentation
  • Custom monthly reporting
  • Rotation of Ad Creatives



Multi-Platform Paid Social Media Campaigns

Like you, we know that different people interact with brands through different social media platforms. That’s why we provide paid social media marketing strategy and management for a variety of platforms and cater content and audiences to each. We currently provide paid social media marketing services on the following social platforms:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok

Why Use Paid Social Media Marketing?

Many businesses make the mistake of approaching social media as a free platform for organic posts. However, there is a limit to how much a social page and following can grow organically and there comes a point where paid advertising needs to step in and extend the reach of your business. The high engagement rates of social media marketing mean that the ROI makes it well worth the investment giving your posts an added boost that organic posts just can’t match.

  • Impressive ROI
  • Enhanced Brand Visibility
  • Improved Engagement Rates

Our Birmingham Paid Social Media Marketing specialists are experts at crafting winning social campaigns that align with your business goals and the unique benefits each social media platform provides.

What Do Our Paid Social Media Services Include?

Every paid social media campaign we work on includes the following services along with expert advice from our social media specialists to ensure your success. We run campaigns across Facebook Ads, Instagram Ads, Twitter, LinkedIn Ads & TikTok Ads to fit your target audience.


  • Social Media Ad Preparation & Sign-Off
  • Conversion Tracking Setup
  • Audience Tracking & Segmentation
  • Custom Monthly Reporting
  • Rotation of Social Ad Creatives
  • Optimised Campaigns to Ensure Optimum ROI
Incredible Social Media Advances with Barneys Amsterdam
Over our Time with Barney's Amsterdam, we have worked with them to boost social followings significantly with particular increases in Instagram followers. Using high-quality content and user engagement, Barney's has gone from strength to strength, with a fantastic position on search engine results pages and beyond.
View All Case Studies
Paid Social Media Marketing FAQs
  • What Social Media Platforms Do You Run Paid Campaigns on?

    As social media specialists, we provide a range of services to make the most of your social media advertising efforts. We can create, run and manage bespoke social media campaigns to fit your budget and business goals and pave the way for your business’ success online. As part of our Social Media paid advertising services we run ads on the following social media platforms:

      • Facebook
      • Instagram
      • Twitter
      • LinkedIn
      • TikTok
  • Is Paid Social Media Marketing Worth It?

    In terms of engagement and conversions, social media marketing is a brilliant way to increase your social engagement and grow your brand online. Whilst organic social media growth has its merits paid social can give your social media marketing the boost it needs, providing quicker growth than organic social media can offer. Our social media specialists will work with you to agree a social marketing budget and optimise your spend to allow for the highest amount of growth. Contact our team to find out more.

  • How does paid advertising on social media work?

    Business brands pay money to social media platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn etc in exchange for their content to be displayed in front of a target audience of new, potential consumers. The audience is targeted based on certain demographics so they’ll be more likely to be interested in your brand.

  • How effective are paid ads?

    Paid ads can be very effective in increasing There are 3 key metrics we look for to measure the success of your campaign; the level of engagement, the amount of traffic to your website and the number of followers of your social media profile. All of these indicators have a long term effect on sales and are easy to measure. Our social media marketing team track the progress of all 3 metrics monthly and evidence the increases in regular reports.

  • How much monthly traffic can paid advertising bring to my website?

    The amount of monthly traffic you can expect will vary depending on the size of your advertising budget. A bigger budget will net you greater results in the long run because it will allow us to spend more time on your campaign to generate more results. When the number of followers on your social media profile increases, you will organically see an increase in the traffic to your website but it is the paid advertising that will generate a faster increase.

  • How long does it take to see the results of paid social media?

    By following best practices consistently, the results of a paid social media campaign can be seen instantly. This is one of the key benefits of investing in paid advertising for your business.

  • What type of paid social media advertising would be would be best for my business?

    This depends on which platform your target audience uses. If your target audience of new customers predominantly uses Facebook for example, then it would be useful to advertise using Facebook Ads. Image ads are great for promoting products and on some platforms, video ads are very popular and often preferred over other types of ads. Your paid social media campaign manager will be able to advise you on the best type of advertising for your business.

  • How long is the campaign contract?

    At SEM Consultants we do not tie you to a contract as our emphasis is on the success of the paid advertising campaign. The results of your campaign determine how long you stay with us and our focus is on producing consistent positive results for our clients.