Spring is the perfect time to refresh your marketing calendar for the season ahead. The time of the spring clean is here with the approach of warmer weather and sunnier climes ahead. As ever, planning your digital marketing strategy is key to ensuring a successful spring marketing campaign and a digital marketing calendar is the ideal way to keep your marketing campaigns on track and current. Our spring digital marketing includes our top March marketing dates, April marketing dates, May marketing dates and key June digital marketing calendar dates to help you make an impact this spring.
Why Do I Need a Spring 2021 Marketing Calendar?
We previously discussed the importance of building a digital marketing calendar in our recent post, ‘Your 2021 Marketing Calendar’ here. But to recap, a digital marketing calendar helps you plan out the quarter, or season’s key digital marketing dates and ensure any national or world-wide dates that may affect your marketing activities are planned for. By keeping your digital marketing activities topical, they are more likely to grab the attention of potential customers and introduce them to your brand whilst keeping current customers engaged.
For example, February’s Valentine’s Day is one celebrated in a number of western countries and draws in a wealth of revenue for companies capitalising on its popularity to enhance their marketing around that time. By planning dates such as these into your spring digital marketing calendar, you will be highlighting potential opportunities to have some fun with your brand’s marketing efforts and planning for dates where your marketing plans could be potentially disrupted or lead to quiet periods for your company.
Key Marketing Dates for March
March is the first step in your spring 2021 marketing calendar journey as the official start of spring arrives on the 20th March. The home of Mothering Sunday and St David’s Day on the 1st, March leads the way when it comes to spring cleaning and a shakeup after the winter months with clocks going forward at the end of the month. Here are some top March dates to add to your spring 2021 marketing plans:
Mon 01 Mar – St David’s Day
Thur 04 Mar – World Book Day
Mon 08 Mar – International Women’s Day
Sun 14 Mar – Mother’s Day
Wed 17 Mar – St Patrick’s Day
Sat 20 Mar – First Day of Spring
Sun 28 Mar – First Day of Passover
Key Marketing Dates for April
Welcoming the chocolate-fueled celebration of Easter and the inevitable April showers, April offers a wealth of marketing opportunities to focus your digital marketing campaigns on, here are just some of the key dates for everything from social media planning to email generation.
Thur 01 Apr – April Fool’s Day
Fri 02 Apr – Good Friday
Sun 04 Apr – Easter Sunday
Mon 05 Apr – Easter Monday
Sat 10 Apr – Siblings Day
Sun 11 Apr – National Pet Day
Tue 13 Apr – Ramadan Starts
Wed 21 Apr – National Tea Day
Thur 22 Apr – Earth Day
Fri 23 Apr – St George’s Day
Key Marketing Dates for May
Wish your social media connections #Maythe4thBeWithYou this Star Wars Day as May introduces key events from the May bank holidays to Cinco de Mayo and more and introducing the start of the wedding season. May offers a wealth of digital marketing dates to add to your 2021 calendar as well as some fun international dates to add some colour to your marketing.
Mon 03 May – May Day
Tue 04 May – Star Wars Day
Wed 05 May – Cinco de Mayo
Thur 13 May – National Cocktail Day
Mon 31 May – Spring Bank Holiday
Key Marketing Dates for June
From the Queen’s birthday to Father’s Day, June sports a number of months ideal for incorporating into your spring digital marketing efforts. June also welcomes the hope of slightly warmer weather and preparation for summer marketing plans. From the start of Wimbledon to world environment day, there are a number of key marketing dates for June 2021 to add to your diary.
Sat 05 Jun – World Environment Day
Sun 20 Jun – Father’s Day
Mon 21 Jun – Summer Solstice
Sun 27 Jun – Tour de France
Mon 28 Jun – Start of Wimbledon
Spring 2021 Digital Marketing Calendar Free Download
Looking for a full spring 2021 marketing calendar with all of the season’s key dates? Click the link below for a PDF marketing calendar with all of the above dates and more or download by month. For more help building your digital marketing strategy, get in touch with our team of digital marketing professionals now.