SEO, PPC & Social Media Blog

Does Google Ad’s New Financial Services Policy Affect Your Business?

New verification requirements for financial services ads are set to be introduced by Google’s ad platform later this year meaning countless financial advertisers will need to verify their services with Google or risk being banned from the platform. We walk you through what exactly Google has changed and how the new verification process could affect […]
9th July 2021 Laura Sargeant

Using Paid Search to Boost Sales this Winter

As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic […]
23rd October 2020 Laura Sargeant

Google’s Search Term Update in Google Ads – What Does it Mean?

If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant

Google Launches Integrated WordPress Analytics PlugIn

A new WordPress plugin has been introduced by Google that will pull insights from Google tools to a user’s WordPress Admin panel. A plethora of Analytics plugins have been available for the web-building platform for quite some time. However, this is the first of its kind that has been created by Google themselves. Named ‘Site […]
7th January 2019 Alice Myler

FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL

Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler

Are Bing Ads Worth Applying to Your PPC Campaign?

It is no secret that Google overshadows Bing as far as search engines go. Everyone has heard of and uses Google, right? No one uses Bing! Wrong. Bing is becoming increasingly more popular and we as search engine marketing experts would like to share with you a few reasons why Bing Ads are a good […]
5th April 2018 Siana-Rose Crawford

How to Optimise your Google Shopping Feed

  If you are selling products on your site, then it will really help your conversions to ensure your products are optimised for Google shopping in your Google AdWords or Google Merchant Centre. Google shopping is dedicated to products related to a specific search term. For example, if you type in “black coat” on Google, […]
4th January 2018 Siana-Rose Crawford

How to Set Up a PPC Campaign with Google AdWords

Is your business suffering some dry-spells in regards to website traffic or online sales? Do you get frustrated because your competitors seem to be getting all your customers, whilst you continue to go unnoticed? Well, if so, you have probably come across the giant that is Google AdWords. Google AdWords helps a business to appear […]
12th December 2017 Siana-Rose Crawford

5 Top Tips for AdWords Success from the Professionals

When you decide that it is high-time your business started to flourish, Google AdWords becomes a must-have marketing tool. In this great modern age that we live in, Google is the king and at the centre of everything. Therefore, it is imperative that your business shows up on Google searches – and at the top […]
24th October 2017 Siana-Rose Crawford