SEO, PPC & Social Media Blog

How to Build Your 2024 Content Planner

Are you planning on creating a more strategic content calendar in 2024 in order to drive online growth for your website and business? We’ve put together a quick guide to creating a content calendar for 2024 with some handy 2024 digital marketing calendar dates to include.
2nd January 2024 Laura Sargeant

2022 Digital Marketing Dates – Key Dates for Your Digital Marketing Calendar

It’s that time of year again. Time to start planning your 2022 digital marketing strategy. By planning ahead for your 2022 marketing activity, you’ll be able to react quickly to changes and plan campaigns around the biggest events of the year as well as planning for potentially quieter periods. We’ve put together a handy downloadable […]
4th January 2022 Laura Sargeant

What is Duplicate Content?

If you are taking the plunge into the world of SEO content and online marketing, one term you may have come across is ‘duplicate content’. If the terms thin content and duplicate content have you puzzled, our guide is here to help with everything from what is duplicate content to what you can do about […]
26th May 2021 Laura Sargeant

Regaining Your Organic Traffic From Google

Whilst useful for those wanting quick answers on a topic, the rise of the ‘zero click’ results is a growing problem for those looking for ways to improve organic search traffic to their websites. Google’s featured snippets take up a large section of SERPs detracting from other website results and can cause an issue for […]
31st December 2020 Laura Sargeant

How to Build a Content Marketing Strategy for 2021

It’s that most wonderful time of year again, the time to forward plan your marketing efforts for the new year ahead. A strong, well-thought-out content marketing strategy could be the perfect way to boost your business in 2021 and make your website shine. But what is content marketing and how do you build a content […]
8th December 2020 Laura Sargeant

Why Now is the Best Time to Create a Business Blog

The past few months have been a challenging time for many of us. Businesses and individuals have had to completely change how they go about their day-to-day lives, adapting how they shop, how they live and how they conduct business. Many businesses have had to temporarily close in order to follow government guidance and keep […]
13th August 2020 Laura Sargeant

Your 2020 Marketing Calendar – Key Dates for the Digital Year

Creating a marketing calendar is key to making your digital marketing strategy a success. Planning out a year’s worth of campaign activities gives you a kick-start on your marketing efforts and lets you plan ahead for key dates that might affect your digital marketing. If 2020 is the year you want to kickstart your marketing […]
20th February 2020 Laura Sargeant

THE ESSENTIAL 2019 RETAIL MARKETING CALENDAR

National Holidays and Observance Days are incredibly influential on the spending habits of consumers the world over. Easter approaching? Buy an Easter egg! Here comes Christmas; let’s go crazy on Christmas presents. Oh and don’t forget Valentine’s Day, must buy some chocolates and flowers. International Holidays, National Celebrations or even significant sporting and music events […]
4th January 2019 Alice Myler

Who Reigns Supreme – In-House Marketing vs. Marketing Agency?

Unlike the flat-pack furniture you can pick up in Ikea, marketing campaigns never take a one-size-fits-all approach. Every individual company has unique aims, objectives and outcomes that they would like to achieve from their marketing campaign, and so campaigns need uniquely crafting, tweaking and moulding to achieve success. To create an award-winning, goal-smashing, money-making marketing […]
20th July 2018 Alice Myler

FOOLPROOF SEO CHECKLIST FOR SUCCESSFUL CAMPAIGNS

There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media […]
29th June 2018 Alice Myler