SEO, PPC & Social Media Blog

What is Instagram Threads?

If you have been on any form of social media recently you will probably have heard of Instagram’s new platform Threads. Whilst we’ve seen the hype surrounding new social media platforms pass quickly before, Instagram seems to be pushing its new Twitter alternative with some force. But what is Instagram Threads and how can you […]
19th July 2023 Laura Sargeant

Everything You Need to Know About The Latest Google Link Spam Update.

  If you’re running an effective marketing campaign, chances are you’ve got a strategy for creating backlinks but how good are those links? Does quantity mean more than quality when it comes to your link-building strategy? If you’re not too discerning about your SEO link building and to you, backlinking means “the more, the merrier”, […]
25th January 2023 Miranda Griffith

How to Increase Domain Authority on Your Website

If you run or are planning to run a website in either a personal or business capacity, domain authority is key to getting your website found. There are plenty of things that influence search engine ranking but DA or domain authority is widely considered a good indicator of how well your page will rank in […]
30th December 2022 Laura Sargeant

Your 2023 Digital Marketing Calendar

With the end of 2022 fast approaching, now is the time to start planning your 2023 marketing activity. Creating a marketing plan for 2023 now means that you’ll be prepared for potential marketing opportunities and plan for disruptions caused by national or international events. We’ve pulled together a free downloadable guide to 2023’s digital marketing […]
1st December 2022 Laura Sargeant

How Much Of My Digital Marketing Budget Should I Spend On SEO?

If you’ve decided that SEO is suitable for your business and you’re ready to add an SEO campaign to your digital marketing strategy, you’re probably wondering “how much of my budget do I allocate to SEO?”. With organic searches being responsible for 53% of all trackable website traffic, having a budget for SEO is a […]
18th November 2022 Miranda Griffith

What is User Generated Content?

If you are looking for a way to connect with potential customers online, user-generated content is a great tool to use. UGC can help give your social media presence a personal side and help consumers connect with your brand. But what is user-generated content? And is it useful to your business?
16th September 2022 Laura Sargeant

Google’s New Skin Tone Schema – Inclusivity in Search

Google has recently announced its new addition of skin tone schema and the innovative way new inclusive schema is leading to more representative machine learning. But what is Google’s new skin tone schema and how will it affect search as we know it? We talk through all of this and more in our guide to […]
24th May 2022 Laura Sargeant

Affordable Digital Marketing – Why Choose a Midlands Marketing Agency

Whether you are a business in London looking for a digital marketing company or located elsewhere in the UK and comparing London digital marketing agency costs to other places in the UK, you may be wondering what is best for your business and how to achieve your digital marketing goals with the highest return on […]
18th May 2022 Laura Sargeant

The Switch to Google Analytics 4 – What You Need to Know

You may have heard the rumblings of the new version of Google Analytics and the changes it poses to your marketing. Google Analytics 4 will soon replace Universal Analytics as Google phases out the older property type so it is important that you are your business are prepared for the change. If you haven’t heard […]
3rd May 2022 Laura Sargeant

2022 Digital Marketing Dates – Key Dates for Your Digital Marketing Calendar

It’s that time of year again. Time to start planning your 2022 digital marketing strategy. By planning ahead for your 2022 marketing activity, you’ll be able to react quickly to changes and plan campaigns around the biggest events of the year as well as planning for potentially quieter periods. We’ve put together a handy downloadable […]
4th January 2022 Laura Sargeant