SEO, PPC & Social Media Blog

The Switch to Google Analytics 4 – What You Need to Know

You may have heard the rumblings of the new version of Google Analytics and the changes it poses to your marketing. Google Analytics 4 will soon replace Universal Analytics as Google phases out the older property type so it is important that you are your business are prepared for the change. If you haven’t heard […]
3rd May 2022 Laura Sargeant

Google Launches Integrated WordPress Analytics PlugIn

A new WordPress plugin has been introduced by Google that will pull insights from Google tools to a user’s WordPress Admin panel. A plethora of Analytics plugins have been available for the web-building platform for quite some time. However, this is the first of its kind that has been created by Google themselves. Named ‘Site […]
7th January 2019 Alice Myler

FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL

Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler

FOOLPROOF SEO CHECKLIST FOR SUCCESSFUL CAMPAIGNS

There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media […]
29th June 2018 Alice Myler

How to reduce bounce rate: your questions answered

When browsing Google Analytics, you may have noticed a little statistic called ‘bounce rate’. Perhaps you’ve been thinking about some of these common questions: What does bounce rate actually mean? Why is it important? Do I need to reduce my bounce rate? If so, how do I do it? Luckily for you, we are here […]
21st May 2018 Omar Beason

5 Important SEO factors to consider when creating Web Content

Whether you like it or not, understanding the importance of SEO (Search Engine Optimisation) is the key to ranking success when content writing, or creating any other web content. Tackling SEO marketing can seem scary at first, especially when you find out that Google considers around 200 factors to rank a site! But don’t worry […]
13th April 2018 Alice Myler

How to Use Google Analytics for Your Site

Do you think you are optimising your use of social media, website creation, and web content updates? Do you feel like your content is up to scratch and doing its job in bringing in website traffic? Well, how can you really know for sure? Without checking over the analytics of your site, you can’t truly […]
28th December 2017 Siana-Rose Crawford