SEO, PPC & Social Media Blog

People-First Content – Understanding The Google Helpful Content Update

In the constantly evolving world of Google updates, a recent update emphasizes the search engine’s commitment to making useful content easier to find. Back in September 2022, Google finished rolling out its Helpful Content Update.* This is a search ranking algorithm update created to help searchers find high-quality content much easier. In short, Google wants […]
8th December 2022 Miranda Griffith

Google’s Search Term Update in Google Ads – What Does it Mean?

If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant

How to Audit a Google Ads Account

If you are reading this, then the chances are that you have already found out that the Google Ads platform is a key part of any modern marketing strategy. We mentioned previously why now if the perfect time to shore up your digital marketing strategies so with this blog we will be going into more […]
27th April 2020 Laura Sargeant

FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL

Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler

EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE MOBILE-FIRST INDEX

Google first announced their mobile first index initiation back in 2016 and issued a detailed plan of how they intended to make future algorithms index pages using the mobile version of a website and its content. The mobile first approach was the next logical step in Google’s consistent advancement, due to the vast number of […]
26th September 2018 Alice Myler

FOOLPROOF SEO CHECKLIST FOR SUCCESSFUL CAMPAIGNS

There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media […]
29th June 2018 Alice Myler

What to do now Google has Extended the Length of Snippets

In December, it was announced by Google that the length of a snippet had increased, to allow for more descriptive and informative snippet text. For those who are wondering, a snippet is the short description that appears below a URL in an organic search result. The purpose of a snippet is to provide the user […]
29th March 2018 Alice Myler

How to Optimise your Google Shopping Feed

  If you are selling products on your site, then it will really help your conversions to ensure your products are optimised for Google shopping in your Google AdWords or Google Merchant Centre. Google shopping is dedicated to products related to a specific search term. For example, if you type in “black coat” on Google, […]
4th January 2018 Siana-Rose Crawford

How to Use Google Analytics for Your Site

Do you think you are optimising your use of social media, website creation, and web content updates? Do you feel like your content is up to scratch and doing its job in bringing in website traffic? Well, how can you really know for sure? Without checking over the analytics of your site, you can’t truly […]
28th December 2017 Siana-Rose Crawford

HOW WEBSITE PAGE SPEED MIGHT BE KILLING YOUR CONVERSIONS!

Page speed is becoming an increasingly important factor that ought to be taken into consideration during the process of any website build, no matter how big or small the website may be. Page speed is the length of time it takes for a specific web page to fully load and it can be affected by […]
1st December 2017 Alice Myler