SEO, PPC & Social Media Blog

Affordable Digital Marketing – Why Choose a Midlands Marketing Agency

Whether you are a business in London looking for a digital marketing company or located elsewhere in the UK and comparing London digital marketing agency costs to other places in the UK, you may be wondering what is best for your business and how to achieve your digital marketing goals with the highest return on […]
18th May 2022 Laura Sargeant

The Switch to Google Analytics 4 – What You Need to Know

You may have heard the rumblings of the new version of Google Analytics and the changes it poses to your marketing. Google Analytics 4 will soon replace Universal Analytics as Google phases out the older property type so it is important that you are your business are prepared for the change. If you haven’t heard […]
3rd May 2022 Laura Sargeant

Key Dates for Your Autumn 2021 Digital Marketing Calendar

Packed full of prime marketing dates such as Halloween and Black Friday, Autumn is the perfect time to ramp up your digital marketing efforts. Whilst the current pandemic and an uncertain summer may have seen your marketing efforts slump, an autumn digital marketing strategy is now even more important than ever to get your goals […]
22nd September 2021 Laura Sargeant

Does Google Ad’s New Financial Services Policy Affect Your Business?

New verification requirements for financial services ads are set to be introduced by Google’s ad platform later this year meaning countless financial advertisers will need to verify their services with Google or risk being banned from the platform. We walk you through what exactly Google has changed and how the new verification process could affect […]
9th July 2021 Laura Sargeant

How to Build a Content Marketing Strategy for 2021

It’s that most wonderful time of year again, the time to forward plan your marketing efforts for the new year ahead. A strong, well-thought-out content marketing strategy could be the perfect way to boost your business in 2021 and make your website shine. But what is content marketing and how do you build a content […]
8th December 2020 Laura Sargeant

How to Increase Traffic to your Website

If your website visitors have seen a slump recently, or if you have a brand new website you want to help take off, digital tools are a fantastic way to increase website traffic and get more people viewing your page and using your services. Here are some of our favourite ways to get traffic to […]
18th November 2020 Laura Sargeant

How to Use Digital Marketing to Promote your Black Friday Sales in 2020

Whilst 2020 has been a truly unusual year, one thing we can count on is the festive shopping season arriving once again. Black Friday sales have seen a meteoric rise in popularity in recent years with the likes of Amazon launching wide-spread digital marketing campaigns to push their Black Friday deals with success. With the […]
6th November 2020 Laura Sargeant

Paid vs Organic Search, What is the Difference?

If you are new to the world of online marketing and have just got to grips with how your customers are finding your website, you may have discovered the terms paid traffic and organic traffic. But what do these two terms mean? And how do they affect how you conduct online marketing or how a […]
2nd November 2020 Laura Sargeant

Getting Started With Digital Marketing for Small Businesses

The online world is rich with opportunities for large and small businesses alike. Whilst navigating its ample waters for the first time may seem daunting, digital marketing is one of the best ways to spread word of your small business and connect with new customers as well as maintaining likes with your already existing customers. […]
7th October 2020 Laura Sargeant

Google’s Search Term Update in Google Ads – What Does it Mean?

If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant