SEO, PPC & Social Media Blog

Why Now is the Best Time to Create a Business Blog

The past few months have been a challenging time for many of us. Businesses and individuals have had to completely change how they go about their day-to-day lives, adapting how they shop, how they live and how they conduct business. Many businesses have had to temporarily close in order to follow government guidance and keep […]
13th August 2020 Laura Sargeant

Online Marketing in a Post COVID-19 World

Few world events have had such an effect on the way businesses and society is run as the recent pandemic. Whilst families have stayed home to stay safe, businesses have pulled back their offline marketing efforts and many have reduced the amount of in-person services available to protect their customers and staff.  Whilst in-person sales […]
22nd July 2020 Laura Sargeant

How to Audit a Google Ads Account

If you are reading this, then the chances are that you have already found out that the Google Ads platform is a key part of any modern marketing strategy. We mentioned previously why now if the perfect time to shore up your digital marketing strategies so with this blog we will be going into more […]
27th April 2020 Laura Sargeant

Ways to Boost your Website Phone Call Conversions

With digital and social platforms dominating the world of business, many companies are entirely overlooking phone calls as part of their broader marketing mix.  In reality, phone calls are generally more valuable conversions than KPI’s such as a social media share or like which can be completed so flippantly. A phone call takes more thought, […]
9th October 2019 Alice Myler

FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL

Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler

EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE MOBILE-FIRST INDEX

Google first announced their mobile first index initiation back in 2016 and issued a detailed plan of how they intended to make future algorithms index pages using the mobile version of a website and its content. The mobile first approach was the next logical step in Google’s consistent advancement, due to the vast number of […]
26th September 2018 Alice Myler

Who Reigns Supreme – In-House Marketing vs. Marketing Agency?

Unlike the flat-pack furniture you can pick up in Ikea, marketing campaigns never take a one-size-fits-all approach. Every individual company has unique aims, objectives and outcomes that they would like to achieve from their marketing campaign, and so campaigns need uniquely crafting, tweaking and moulding to achieve success. To create an award-winning, goal-smashing, money-making marketing […]
20th July 2018 Alice Myler

FOOLPROOF SEO CHECKLIST FOR SUCCESSFUL CAMPAIGNS

There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media […]
29th June 2018 Alice Myler

How to reduce bounce rate: your questions answered

When browsing Google Analytics, you may have noticed a little statistic called ‘bounce rate’. Perhaps you’ve been thinking about some of these common questions: What does bounce rate actually mean? Why is it important? Do I need to reduce my bounce rate? If so, how do I do it? Luckily for you, we are here […]
21st May 2018 Omar Beason

Are Bing Ads Worth Applying to Your PPC Campaign?

It is no secret that Google overshadows Bing as far as search engines go. Everyone has heard of and uses Google, right? No one uses Bing! Wrong. Bing is becoming increasingly more popular and we as search engine marketing experts would like to share with you a few reasons why Bing Ads are a good […]
5th April 2018 Siana-Rose Crawford