SEO, PPC & Social Media Blog

Paid vs Organic Search, What is the Difference?

If you are new to the world of online marketing and have just got to grips with how your customers are finding your website, you may have discovered the terms paid traffic and organic traffic. But what do these two terms mean? And how do they affect how you conduct online marketing or how a […]
2nd November 2020 Laura Sargeant

Using Paid Search to Boost Sales this Winter

As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic […]
23rd October 2020 Laura Sargeant

Google’s Search Term Update in Google Ads – What Does it Mean?

If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant

FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL

Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler

Are Bing Ads Worth Applying to Your PPC Campaign?

It is no secret that Google overshadows Bing as far as search engines go. Everyone has heard of and uses Google, right? No one uses Bing! Wrong. Bing is becoming increasingly more popular and we as search engine marketing experts would like to share with you a few reasons why Bing Ads are a good […]
5th April 2018 Siana-Rose Crawford

How to Optimise your Search Engine Marketing

  By now, most businesses will be aware of search engine marketing (SEM). In case you’re new to the marketing world, we’ll explain. Search engine marketing involves marketing your business with a focus on ranking on search engines (Google, Bing, Yahoo etc.). In this day and age, most people are online, and therefore your business […]
30th January 2018 Siana-Rose Crawford

How to Set Up a PPC Campaign with Google AdWords

Is your business suffering some dry-spells in regards to website traffic or online sales? Do you get frustrated because your competitors seem to be getting all your customers, whilst you continue to go unnoticed? Well, if so, you have probably come across the giant that is Google AdWords. Google AdWords helps a business to appear […]
12th December 2017 Siana-Rose Crawford

5 Top Tips for AdWords Success from the Professionals

When you decide that it is high-time your business started to flourish, Google AdWords becomes a must-have marketing tool. In this great modern age that we live in, Google is the king and at the centre of everything. Therefore, it is imperative that your business shows up on Google searches – and at the top […]
24th October 2017 Siana-Rose Crawford