SEO, PPC & Social Media Blog

What is PPC Management in Digital Marketing?

If you are thinking about advertising your business online, you may have come across the term PPC or pay-per-click. Similarly, you may have considered outsourcing your PPC to an external PPC manager. But what is PPC all about and what does PPC management entail? We explain the ins and outs of PPC management and what […]
9th August 2023 Laura Sargeant

Microsoft Advertising Issues Policy Updates

In its ongoing commitment to transparency and user satisfaction, Microsoft Advertising is rolling out a series of updates and policies designed to align with regulatory changes and enhance visibility. These changes to the Microsoft Ads policy aim to provide advertisers and users with a clearer understanding of the platform’s guidelines and enable them to reach […]
29th June 2023 Miranda Griffith

The Importance of Accurate Conversion Tracking in Google Ads: Maximizing the Effectiveness of Your PPC Campaigns

If you’re running a Google Ads campaign, you know how important it is to track your conversions. Conversion tracking allows you to see how well your ads are performing and make informed decisions about your advertising strategy. In this post, we’ll delve into why accurate conversion tracking is crucial for the success of your campaigns […]
29th December 2022 Bhupinder Bhogal

Why Your Digital Marketing Efforts Shouldn’t Stop Because of the Lockdown

You’ve built up your online business empire, put time and effort into optimising for SEO, found the perfect PPC combinations and suddenly, that nation goes on lockdown. Whilst it may be tempting to freeze your online campaigns and scale back your digital marketing efforts, we’re here to tell you how continuing with digital during the […]
27th March 2020 Laura Sargeant

FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL

Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler