What is PPC Management in Digital Marketing?
If you are thinking about advertising your business online, you may have come across the term PPC or pay-per-click. Similarly, you may have considered outsourcing your PPC to an external PPC manager. But what is PPC all about and what does PPC management entail? We explain the ins and outs of PPC management and what […]
9th August 2023 Laura Sargeant
Microsoft Advertising Issues Policy Updates
In its ongoing commitment to transparency and user satisfaction, Microsoft Advertising is rolling out a series of updates and policies designed to align with regulatory changes and enhance visibility. These changes to the Microsoft Ads policy aim to provide advertisers and users with a clearer understanding of the platform’s guidelines and enable them to reach […]
29th June 2023 Miranda Griffith
The Importance of Accurate Conversion Tracking in Google Ads: Maximizing the Effectiveness of Your PPC Campaigns
If you’re running a Google Ads campaign, you know how important it is to track your conversions. Conversion tracking allows you to see how well your ads are performing and make informed decisions about your advertising strategy. In this post, we’ll delve into why accurate conversion tracking is crucial for the success of your campaigns […]
29th December 2022 Bhupinder Bhogal
Does Google Ad’s New Financial Services Policy Affect Your Business?
New verification requirements for financial services ads are set to be introduced by Google’s ad platform later this year meaning countless financial advertisers will need to verify their services with Google or risk being banned from the platform. We walk you through what exactly Google has changed and how the new verification process could affect […]
9th July 2021 Laura Sargeant
Google’s Search Term Update in Google Ads – What Does it Mean?
If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant
How to Audit a Google Ads Account
If you are reading this, then the chances are that you have already found out that the Google Ads platform is a key part of any modern marketing strategy. We mentioned previously why now if the perfect time to shore up your digital marketing strategies so with this blog we will be going into more […]
27th April 2020 Laura Sargeant
FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL
Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler
Who Reigns Supreme – In-House Marketing vs. Marketing Agency?
Unlike the flat-pack furniture you can pick up in Ikea, marketing campaigns never take a one-size-fits-all approach. Every individual company has unique aims, objectives and outcomes that they would like to achieve from their marketing campaign, and so campaigns need uniquely crafting, tweaking and moulding to achieve success. To create an award-winning, goal-smashing, money-making marketing […]
20th July 2018 Alice Myler
Help! A competitor is bidding on my brand terms on AdWords!
Is a competitor bidding on your brand name or brand terms in paid search? This can be a very frustrating situation to find yourself in, especially since Google (unfortunately) does allow paid search bidding on a competitor’s brand terms, effectively permitting them to take away a large chunk of your search traffic. But don’t worry, […]
26th April 2018 Omar Beason
Are Bing Ads Worth Applying to Your PPC Campaign?
It is no secret that Google overshadows Bing as far as search engines go. Everyone has heard of and uses Google, right? No one uses Bing! Wrong. Bing is becoming increasingly more popular and we as search engine marketing experts would like to share with you a few reasons why Bing Ads are a good […]
5th April 2018 Siana-Rose Crawford