SEO, PPC & Social Media Blog

What is PPC Management in Digital Marketing?

If you are thinking about advertising your business online, you may have come across the term PPC or pay-per-click. Similarly, you may have considered outsourcing your PPC to an external PPC manager. But what is PPC all about and what does PPC management entail? We explain the ins and outs of PPC management and what […]
9th August 2023 Laura Sargeant

Microsoft Advertising Issues Policy Updates

In its ongoing commitment to transparency and user satisfaction, Microsoft Advertising is rolling out a series of updates and policies designed to align with regulatory changes and enhance visibility. These changes to the Microsoft Ads policy aim to provide advertisers and users with a clearer understanding of the platform’s guidelines and enable them to reach […]
29th June 2023 Miranda Griffith

Our Google Partner Badge Has Been Renewed!

For the past 13 years, SEM Consultants have continued to be recognised for maximising Google Ads campaign success for our clients! Maintaining our status as a Google Partner is a significant achievement for our digital marketing agency. It represents a recognition of our expertise, dedication and success in leveraging the power of Google’s advertising platform. […]
21st June 2023 Miranda Griffith

Using Paid Search to Boost Sales this Winter

As we move into the winter months, your business may be feeling the brunt of reduced sales during the seemingly endless COVID-19 lockdowns. Many businesses are turning to digital marketing to shore up their efforts and boost sales in winter. Whilst the world of paid digital advertising may seem daunting, paid search is a fantastic […]
23rd October 2020 Laura Sargeant

Google’s Search Term Update in Google Ads – What Does it Mean?

If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant

How to Audit a Google Ads Account

If you are reading this, then the chances are that you have already found out that the Google Ads platform is a key part of any modern marketing strategy. We mentioned previously why now if the perfect time to shore up your digital marketing strategies so with this blog we will be going into more […]
27th April 2020 Laura Sargeant

Google Launches Integrated WordPress Analytics PlugIn

A new WordPress plugin has been introduced by Google that will pull insights from Google tools to a user’s WordPress Admin panel. A plethora of Analytics plugins have been available for the web-building platform for quite some time. However, this is the first of its kind that has been created by Google themselves. Named ‘Site […]
7th January 2019 Alice Myler

FRESH FEATURES FOR GOOGLE ADS PREVIEW & DIAGNOSTIC TOOL

Google is consistently looking for ways to make the Google Ads experience more informative and functional for its users, and with that, algorithm updates or the introduction of new and improved features are rolled out throughout the year. The two latest refined and enhanced Google AdWords tools are the Ad Preview and Diagnostics tool! The […]
16th November 2018 Alice Myler

Help! A competitor is bidding on my brand terms on AdWords!

Is a competitor bidding on your brand name or brand terms in paid search? This can be a very frustrating situation to find yourself in, especially since Google (unfortunately) does allow paid search bidding on a competitor’s brand terms, effectively permitting them to take away a large chunk of your search traffic. But don’t worry, […]
26th April 2018 Omar Beason

Are Bing Ads Worth Applying to Your PPC Campaign?

It is no secret that Google overshadows Bing as far as search engines go. Everyone has heard of and uses Google, right? No one uses Bing! Wrong. Bing is becoming increasingly more popular and we as search engine marketing experts would like to share with you a few reasons why Bing Ads are a good […]
5th April 2018 Siana-Rose Crawford