SEO, PPC & Social Media Blog

How Much Of My Digital Marketing Budget Should I Spend On SEO?

If you’ve decided that SEO is suitable for your business and you’re ready to add an SEO campaign to your digital marketing strategy, you’re probably wondering “how much of my budget do I allocate to SEO?”. With organic searches being responsible for 53% of all trackable website traffic, having a budget for SEO is a […]
18th November 2022 Miranda Griffith

Paid vs Organic Search, What is the Difference?

If you are new to the world of online marketing and have just got to grips with how your customers are finding your website, you may have discovered the terms paid traffic and organic traffic. But what do these two terms mean? And how do they affect how you conduct online marketing or how a […]
2nd November 2020 Laura Sargeant

Google’s Search Term Update in Google Ads – What Does it Mean?

If your company uses Google Ads to spread the word of your business online you may have noticed a recent change in the way that you see results in the search terms report. Google recently announced that they would be updating the report to only include terms that were searched by a “significant number of […]
2nd October 2020 Laura Sargeant

EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE MOBILE-FIRST INDEX

Google first announced their mobile first index initiation back in 2016 and issued a detailed plan of how they intended to make future algorithms index pages using the mobile version of a website and its content. The mobile first approach was the next logical step in Google’s consistent advancement, due to the vast number of […]
26th September 2018 Alice Myler

Who Reigns Supreme – In-House Marketing vs. Marketing Agency?

Unlike the flat-pack furniture you can pick up in Ikea, marketing campaigns never take a one-size-fits-all approach. Every individual company has unique aims, objectives and outcomes that they would like to achieve from their marketing campaign, and so campaigns need uniquely crafting, tweaking and moulding to achieve success. To create an award-winning, goal-smashing, money-making marketing […]
20th July 2018 Alice Myler

FOOLPROOF SEO CHECKLIST FOR SUCCESSFUL CAMPAIGNS

There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media […]
29th June 2018 Alice Myler

5 Important SEO factors to consider when creating Web Content

Whether you like it or not, understanding the importance of SEO (Search Engine Optimisation) is the key to ranking success when content writing, or creating any other web content. Tackling SEO marketing can seem scary at first, especially when you find out that Google considers around 200 factors to rank a site! But don’t worry […]
13th April 2018 Alice Myler

What to do now Google has Extended the Length of Snippets

In December, it was announced by Google that the length of a snippet had increased, to allow for more descriptive and informative snippet text. For those who are wondering, a snippet is the short description that appears below a URL in an organic search result. The purpose of a snippet is to provide the user […]
29th March 2018 Alice Myler

WHY WEB DESIGN AND SEO MARKETING SHOULD COINCIDE

When businesses, bloggers and organisations approach a web design company, they often think that communicating their point, projecting a sales pitch and the aesthetics of the website design are the fundamental factors of web success. Whilst each of hold a significance in the web design process, does any of this matter if users aren’t landing […]
14th March 2018 Alice Myler

DUPLICATE CONTENT: WHAT IS IT AND WHY SHOULD YOU BE AWARE?!

Duplicate content is what it says on the tin. If your website features content that is identical or substantially similar to other content at more than one URL, regardless of whether this is within one domain or across multiple, this is classified as duplicate content. More often than not, duplicate website content is not disingenuous […]
2nd February 2018 Alice Myler