SEO, PPC & Social Media Blog

Can AI Replace my SEO Agency?

Unless you’ve been living under a rock, you have probably heard about the capabilities of text generators like ChatGPT and the potential impact they may have on the world of SEO and digital content creation. The hot topic of AI in SEO has led to questions like “is SEO dead?” and “Will AI take over […]
22nd February 2023 Miranda Griffith

How to Increase Domain Authority on Your Website

If you run or are planning to run a website in either a personal or business capacity, domain authority is key to getting your website found. There are plenty of things that influence search engine ranking but DA or domain authority is widely considered a good indicator of how well your page will rank in […]
30th December 2022 Laura Sargeant

People-First Content – Understanding The Google Helpful Content Update

In the constantly evolving world of Google updates, a recent update emphasizes the search engine’s commitment to making useful content easier to find. Back in September 2022, Google finished rolling out its Helpful Content Update.* This is a search ranking algorithm update created to help searchers find high-quality content much easier. In short, Google wants […]
8th December 2022 Miranda Griffith

How Much Of My Digital Marketing Budget Should I Spend On SEO?

If you’ve decided that SEO is suitable for your business and you’re ready to add an SEO campaign to your digital marketing strategy, you’re probably wondering “how much of my budget do I allocate to SEO?”. With organic searches being responsible for 53% of all trackable website traffic, having a budget for SEO is a […]
18th November 2022 Miranda Griffith

On-Page SEO Checklist For Beginners

Search Engine Optimisation or SEO, is the process of improving aspects of a website so that it can rank higher in search engine results. On-Page SEO refers to the elements of this practice that you can control and implement directly to your webpage. If you are unsure whether you need On-page SEO, read our general […]
30th March 2022 Miranda Griffith

What is Duplicate Content?

If you are taking the plunge into the world of SEO content and online marketing, one term you may have come across is ‘duplicate content’. If the terms thin content and duplicate content have you puzzled, our guide is here to help with everything from what is duplicate content to what you can do about […]
26th May 2021 Laura Sargeant

Regaining Your Organic Traffic From Google

Whilst useful for those wanting quick answers on a topic, the rise of the ‘zero click’ results is a growing problem for those looking for ways to improve organic search traffic to their websites. Google’s featured snippets take up a large section of SERPs detracting from other website results and can cause an issue for […]
31st December 2020 Laura Sargeant

How to Improve Website Page Speeds for SEO

When it comes to website optimisation, one of the most important elements is your website speed. A poor site speed can see your customers leave your website immediately and put off new customers who could have been potentially willing to convert on your website. The longer visitors have to wait for your page to load, […]
11th November 2020 Laura Sargeant

Free SEO Resources to Help You Understand Your Impact on the Digital Market

Imagine being a market trader selling scarves, and being at a market where everyone is selling scarves and scarf-related products. Not only that, but it includes everyone in the world that’s selling scarves and scarf-related products, now that’s what it’s like on a search engine. The stalls that will sell the most are probably the […]
29th April 2019 Daniel Powell

Google Launches Integrated WordPress Analytics PlugIn

A new WordPress plugin has been introduced by Google that will pull insights from Google tools to a user’s WordPress Admin panel. A plethora of Analytics plugins have been available for the web-building platform for quite some time. However, this is the first of its kind that has been created by Google themselves. Named ‘Site […]
7th January 2019 Alice Myler