SEO, PPC & Social Media Blog

On-Page SEO Checklist For Beginners

Search Engine Optimisation or SEO, is the process of improving aspects of a website so that it can rank higher in search engine results. On-Page SEO refers to the elements of this practice that you can control and implement directly to your webpage. If you are unsure whether you need On-page SEO, read our general […]
30th March 2022 Miranda Griffith

How Does EAT Affect SEO?

If you are looking for ways to improve your website’s SEO, you may have heard the terms EAT and YMYL. EAT SEO, now E-E-A-T SEO, is a brilliant way to improve how your content ranks and how visitors view your website. However, if these terms leave you scratching your head, our guide to EEAT SEO […]
6th October 2021 Laura Sargeant

EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE MOBILE-FIRST INDEX

Google first announced their mobile first index initiation back in 2016 and issued a detailed plan of how they intended to make future algorithms index pages using the mobile version of a website and its content. The mobile first approach was the next logical step in Google’s consistent advancement, due to the vast number of […]
26th September 2018 Alice Myler

FOOLPROOF SEO CHECKLIST FOR SUCCESSFUL CAMPAIGNS

There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media […]
29th June 2018 Alice Myler

5 Important SEO factors to consider when creating Web Content

Whether you like it or not, understanding the importance of SEO (Search Engine Optimisation) is the key to ranking success when content writing, or creating any other web content. Tackling SEO marketing can seem scary at first, especially when you find out that Google considers around 200 factors to rank a site! But don’t worry […]
13th April 2018 Alice Myler

What to do now Google has Extended the Length of Snippets

In December, it was announced by Google that the length of a snippet had increased, to allow for more descriptive and informative snippet text. For those who are wondering, a snippet is the short description that appears below a URL in an organic search result. The purpose of a snippet is to provide the user […]
29th March 2018 Alice Myler

WHY WEB DESIGN AND SEO MARKETING SHOULD COINCIDE

When businesses, bloggers and organisations approach a web design company, they often think that communicating their point, projecting a sales pitch and the aesthetics of the website design are the fundamental factors of web success. Whilst each of hold a significance in the web design process, does any of this matter if users aren’t landing […]
14th March 2018 Alice Myler

How to Optimise your Search Engine Marketing

  By now, most businesses will be aware of search engine marketing (SEM). In case you’re new to the marketing world, we’ll explain. Search engine marketing involves marketing your business with a focus on ranking on search engines (Google, Bing, Yahoo etc.). In this day and age, most people are online, and therefore your business […]
30th January 2018 Siana-Rose Crawford

How to Optimise your Google Shopping Feed

  If you are selling products on your site, then it will really help your conversions to ensure your products are optimised for Google shopping in your Google AdWords or Google Merchant Centre. Google shopping is dedicated to products related to a specific search term. For example, if you type in “black coat” on Google, […]
4th January 2018 Siana-Rose Crawford

How to Use Google Analytics for Your Site

Do you think you are optimising your use of social media, website creation, and web content updates? Do you feel like your content is up to scratch and doing its job in bringing in website traffic? Well, how can you really know for sure? Without checking over the analytics of your site, you can’t truly […]
28th December 2017 Siana-Rose Crawford