SEO, PPC & Social Media Blog

Everything You Need to Know About Google Business Profiles

If you are looking for ways to improve your website’s local SEO or promote your business locally, a Google Business Listing is essential. Taking the time to create a professional-looking GMB profile can help boost your brand’s visibility online whether you are a traditional brick-and-mortar storefront or an online-only business. Whilst optimising Google profiles is […]
5th April 2023 Laura Sargeant

Everything You Need to Know About The Latest Google Link Spam Update.

  If you’re running an effective marketing campaign, chances are you’ve got a strategy for creating backlinks but how good are those links? Does quantity mean more than quality when it comes to your link-building strategy? If you’re not too discerning about your SEO link building and to you, backlinking means “the more, the merrier”, […]
25th January 2023 Miranda Griffith

How to Increase Domain Authority on Your Website

If you run or are planning to run a website in either a personal or business capacity, domain authority is key to getting your website found. There are plenty of things that influence search engine ranking but DA or domain authority is widely considered a good indicator of how well your page will rank in […]
30th December 2022 Laura Sargeant

Google’s New Skin Tone Schema – Inclusivity in Search

Google has recently announced its new addition of skin tone schema and the innovative way new inclusive schema is leading to more representative machine learning. But what is Google’s new skin tone schema and how will it affect search as we know it? We talk through all of this and more in our guide to […]
24th May 2022 Laura Sargeant

On-Page SEO Checklist For Beginners

Search Engine Optimisation or SEO, is the process of improving aspects of a website so that it can rank higher in search engine results. On-Page SEO refers to the elements of this practice that you can control and implement directly to your webpage. If you are unsure whether you need On-page SEO, read our general […]
30th March 2022 Miranda Griffith

How Does EAT Affect SEO?

If you are looking for ways to improve your website’s SEO, you may have heard the terms EAT and YMYL. EAT SEO, now E-E-A-T SEO, is a brilliant way to improve how your content ranks and how visitors view your website. However, if these terms leave you scratching your head, our guide to EEAT SEO […]
6th October 2021 Laura Sargeant

Why Now is the Best Time to Create a Business Blog

The past few months have been a challenging time for many of us. Businesses and individuals have had to completely change how they go about their day-to-day lives, adapting how they shop, how they live and how they conduct business. Many businesses have had to temporarily close in order to follow government guidance and keep […]
13th August 2020 Laura Sargeant

Why Your Digital Marketing Efforts Shouldn’t Stop Because of the Lockdown

You’ve built up your online business empire, put time and effort into optimising for SEO, found the perfect PPC combinations and suddenly, that nation goes on lockdown. Whilst it may be tempting to freeze your online campaigns and scale back your digital marketing efforts, we’re here to tell you how continuing with digital during the […]
27th March 2020 Laura Sargeant

Free SEO Resources to Help You Understand Your Impact on the Digital Market

Imagine being a market trader selling scarves, and being at a market where everyone is selling scarves and scarf-related products. Not only that, but it includes everyone in the world that’s selling scarves and scarf-related products, now that’s what it’s like on a search engine. The stalls that will sell the most are probably the […]
29th April 2019 Daniel Powell

FOOLPROOF SEO CHECKLIST FOR SUCCESSFUL CAMPAIGNS

There are so many individual components that are crucial for the makings of a successful SEO campaign; it is often hard to know where to begin… especially if you are a novice. An effective SEO strategy must incorporate on page and off page SEO, technical seo and in a 2018 state of affairs, social media […]
29th June 2018 Alice Myler