SEO, PPC & Social Media Blog

7 Benefits of Social Media Marketing for Small Businesses

It’s impossible to escape how social media has become a significant part of our daily lives. Living in a pandemic introduced more users to the world of social media for social interaction, gaining information and making purchases. According to datareportal.com, as of January 2022, we have 4.62 billion global social media users*. With figures like […]
20th April 2022 Miranda Griffith

The A-Z of Social Media Marketing

When it comes to social media marketing, we know our stuff. Our experts have been seeing results for years and are always honing their techniques to improve the ways social media works for the businesses we work with. If you are just getting started with social media marketing, you may be wondering what all of […]
15th September 2021 Laura Sargeant

THE ESSENTIAL 2019 RETAIL MARKETING CALENDAR

National Holidays and Observance Days are incredibly influential on the spending habits of consumers the world over. Easter approaching? Buy an Easter egg! Here comes Christmas; let’s go crazy on Christmas presents. Oh and don’t forget Valentine’s Day, must buy some chocolates and flowers. International Holidays, National Celebrations or even significant sporting and music events […]
4th January 2019 Alice Myler

How to Best Utilise Instagram to Market Your Business

  Marketing your business on Instagram is a great idea, but how do you do it? Why should you do it? Well, Instagram’s over 700 million users answers that question. It should be a part of every business’s social media marketing strategy to use Instagram to the fullest. If you want to reach a massive […]
28th February 2018 Siana-Rose Crawford

WINNING SOCIAL MEDIA TRENDS TO PERFECT THIS YEAR

2017 was a big year for social media. Instagram dominated over the big guns, including Facebook and Snapchat, ‘Salt Bae’ taught us all a lesson in the art of going viral, and of course… THAT Beyoncé pregnancy announcement that broke the internet. Brands the world over utilise social media platforms as a powerful marketing tool […]
16th February 2018 Alice Myler

How to Optimise your Search Engine Marketing

  By now, most businesses will be aware of search engine marketing (SEM). In case you’re new to the marketing world, we’ll explain. Search engine marketing involves marketing your business with a focus on ranking on search engines (Google, Bing, Yahoo etc.). In this day and age, most people are online, and therefore your business […]
30th January 2018 Siana-Rose Crawford

Online Marketing Mistakes You Should Avoid

  There are quite a lot of mistakes that businesses make on a regular basis when it comes to online marketing. However, these are all avoidable. We at SEM Consultants have devised a list of marketing mistakes that you can avoid in order to help your business do better and thrive. With our help, you […]
25th January 2018 Siana-Rose Crawford

How to Use Twitter for Marketing Your Business

  By now, everyone will have heard of Twitter – but did you know that it can be an excellent online marketing tool? Frequently using Twitter as a whole can take your business much further, and help to put your content in front of the right people. Your target audience can stroll through their Twitter […]
15th January 2018 Siana-Rose Crawford

Content Marketing Mistakes to Avoid

There are a lot of people who think that the most important thing about content marketing is simply putting out content regularly – and sometimes at the expense of quality. This is a big mistake and there are many more that people are making without even realising it. Don’t fear, though, because we at SEM […]
1st January 2018 Siana-Rose Crawford

How to Recover a Facebook Business Page

  If you have a Facebook Page that is inactive, and has been for some time, but you wish to retrieve it, we at SEM Consultants can help. With a Facebook Business Page, you can reach your audience in the appropriate space, knowing that those who see the content are people who are actually interested […]
22nd December 2017 Siana-Rose Crawford