Targeted Content Creation
Exciting content is what captivates your visitors and keeps them on your site, but it is also high-quality and technical content that really drives clients to your website in the first place.
The most successful content in drawing and retaining clients or customers to your site is content that specifically targets your key audience. Visitors to your site should feel that your content reflects a true understanding of who they are, what they want to purchase, and why.
That’s why, before we create any kind of content for your website, blog or social media platform, we always carry out extensive keyword and market research to help us craft appropriate content in line with topics and phrases that potential customers are searching for. This results in content that generates optimum, and most importantly – relevant, traffic through searches.
Targeted content creation also allows you to recognise (and demonstrate recognition of) your customers’ journey through your site. Depending on which stage of a purchase journey your client is at, they will be seeking different things from your content, be that brand understanding and awareness, promoting the discovery of a product to match their needs, comparisons of knowledge and expertise, or encouraging the sale itself. By monitoring and understanding the behaviour of your customers at each stage of their journey through your site, we can create and adapt content to ensure visitors are seamlessly converted into customers.
When creating your targeted content, we also carefully research and seek to understand your brand’s tone of voice and which kinds of content have performed successfully for you in the past. That way we can establish areas for improvement, and recognise any details that will give us the key to ultra-targeting specific demographics within your audience.
Our local SEO agency in Birmingham offers these Targeted Content Creation services tailored specifically to your needs, as well as many other SEO services including Link Building and SEO Blog Writing. Whether you fancy discussing how Targeted Content Creation could work for you and your business, or you’d simply just like to find out more about what we do, don’t hesitate to contact our team today – let’s talk!