Why Now is the Best Time to Create a Business Blog
The past few months have been a challenging time for many of us. Businesses and individuals have had to completely change how they go about their day-to-day lives, adapting how they shop, how they live and how they conduct business. Many businesses have had to temporarily close in order to follow government guidance and keep their staff safe and may now be thinking of ways to give their business a new lease of life in the post-lockdown age.
If you are looking at how to improve your business’s online presence and attract more people to your website or business premises in order to purchase goods or a service, you may not have considered the benefits of a business blog.
Why a Business Blog is Good for Business
Whilst many online tools such as online ads are brilliant for generating traffic to your website, they do cost money in order to work. If you are new to online marketing, you may be hesitant to invest a lot of money in this tool, or you may simply not have the budget at the minute. Creating a business blog for your website is a free or low-cost way to attract people to your website organically (i.e without directly paying for advertising). Creating and adding to a business blog is one of the best ways to boost your company’s visibility online and get noticed by your target audience.
Boost your Business’ Visibility
Creating an SEO-optimised blog can also help your website rank in search engines, the place many of your potential customers will be searching for a solution to their problem. Recent studies have shown that blogs are responsible for around 434% more indexed pages than websites without a blog, a clear marker that creating a business blog on your website can make all the difference. As the online world constantly changes, so should your business. Adding new, relevant content to your business blog gives google, bing and other search engines the chance to index your pages whilst enabling you to incorporate more finable and relevant keywords into your website content through engaging blog posts.
Show Your Audience You Are an Expert
Aside from driving more traffic to your website, creating a business blog is a brilliant way to show your customers why you do what you do and why you are the best option out there. A business blog can demonstrate to your customers that you are a leader in your industry with expert knowledge they won’t find anywhere else. Writing a blog on problems your customers may be facing, for example, is a great way to connect with your customers and show that you understand their needs. You can then use your blog and connecting website pages to show how you can solve their problem and provide a service to them whether that is a product, advice or a business service. Blogging as a business is a great way to build up trust with your customers and clients through a less (but not always entirely) sales-driven approach.
Boost Online Sales
If website visitors and a boosted brand presence haven’t swayed you to start a business blog yet, did you know that you could get over 50% more leads on your website compared to a website with no blog? Creating a business blog allows you to talk directly to your audience about your product or service as well as related topics to help your customers make an informed decision. By keeping customers on your website for longer, you stand more chance of generating valid leads and converting those into paying customers. For those simply searching online for a product or service, an engaging blog post could mean the different between remembering a brand and returning once they are ready to purchase and your company simply falling into the cracks of the world wide web.
Access a Captive Audience
As the world starts to reopen, prospective customers are spending more time than ever researching and buying products online. Creating a blog for your business talking all about your product and related topics can take advantage of an audience looking to find out more about what is on offer whilst sat at home. Google’s algorithms match people searching for exactly what you are offering meaning that the people reading your blogs are people who have been actively searching for related topics. An in-depth blog about the best types of pipes for each purpose, for example, could see your customers clicking through to purchase or remembering the name of your business when looking to purchase in the future. Harnessing the power of the internet to reach your customers in new and informative ways is one of the best ways to engage with potential and existing customers. A well-run and optimised blog can keep them visiting your store again and again and ensure they remember your name when the time comes to purchase.
If you are looking for guidance on how to start a business blog, or perhaps your business already runs a blog that isn’t performing as well as you had hoped, our specialist SEO and content writing team are here to help. Get in touch now to see how we can help.